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Recent Updates - Mobile Text Alerts

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November 27, 2024 (Updated) | By Sam Pelton
Email and text message example

March 2025

CUSTOMIZE YOUR SMS AUTOMATION LIKE NEVER BEFORE!

Hyper customized SMS automations...

Campaigns with triggers and conditions and A/B tests...

It's now all available to you - with the Workflow Builder from Mobile Text Alerts.

For example, you can set up campaigns that allow you to do things like:

  • Automatically capture data points from your subscribers via SMS (if they text in their name or email address, for instance)
  • Trigger different automated messaging flows depending on how your subscribers respond to your texts - or depending on changes in your subscribers' data points (for example, if they move from a "Prospect" group into a "Purchased" group)
  • Send birthday texts automatically to your customers, without having to manually enter in any data

Check it out here.

HOW TO TRACK YOUR SMS CONVERSIONS

How can you know whether your SMS campaigns are being successfully in driving the conversions you're looking for?

With the new conversion tracking option in your Mobile Text Alerts dashboard!

It allows you to attribute customer "conversions" to your text message campaigns, based on whether your subscribers use a tracked link within your text messages to view specific pages on your site.

That way, you can have a better idea of how your text messages are performing so that you can make better decisions about how to go about your SMS marketing efforts.

Check it out here.

MORE ADAPTIVE GROUP OPTIONS

With adaptive groups, you're able to automate your subscriber segmentation so that you can send the most targeted messages possible.

And now you're able to automate with yet another possible added group condition: create groups based on whether or not someone is or is not in another group.

Check it out under the Manage Groups section of your account.

HOW TO CREATE A WELCOME EMAIL SERIES THAT ACTUALLY CONVERTS IN 2025

Too often, people visit a site, sign up for the brand’s email list, and either get completely ghosted or are blasted with promotional emails until they finally unsubscribe.

All companies, no matter the industry, need a welcome email series. Yet these emails are some of the most underutilized sequences out there.

In this comprehensive guide, you’ll see:

  • why creating a strategic welcome email series is one of the best business decisions you can make in 2025
  • common mistakes brands make with their welcome emails
  • different types of welcome email series and how many emails to include
  • top tips for an effective welcome series, from industry experts
  • how to write a high-converting welcome email series step-by-step
  • best practices for incorporating SMS in your welcome flow
  • and how to optimize your series for conversion

Check it out here.

B2B marketing is a tough space.

Sometimes it feels like B2B marketers have to be everything. And that can be daunting.

So as a B2B marketer, how can you make sure you’re doing a good job? How can you make sure you’re doing what you should be doing to “move the needle” for your business?

Discover 18 B2B digital marketing strategies you can evaluate right now - so that you can make sure you're doing what you can to reach more clients in 2025.

Check it out here.

NEW AND UPDATED GUIDES TO HELP YOU THRIVE

Here are some new and updated guides to help you get the most out of your SMS and overall business efforts:

SMS service features:

Industry/marketing guides:

SMS software comparison guides:

BUG SQUASH SQUAD 🪲

A few of the bugs you've reported have been decidedly smashed, giving you a smoother overall experience:

  • An issue with scheduled message edits not being saved when switching from an individual message recipient to all subscribers
  • An issue with "Recently Scheduled Messages" display not showing messages scheduled for the current day
  • An issue with the number of subscribers in a group not always displaying correctly
  • An issue with the Inbox sometimes crashing

December 2024

YOUR AUTOMATION OPTIONS ARE ABOUT TO EXPLODE (IN A GOOD WAY!)

SMS workflows triggered by the conditions you set? Automated campaigns tailored to whatever needs your business has?

It's all coming soon.

We've been putting the finishing touches on our long-await "Workflow Builder." It's in beta mode right now so a widespread release should be happening sooner rather than later.

Stay tuned - You're going to love it!

COMPREHENSIVE GUIDE ON HOW TO INCREASE CONVERSION RATE

If you can increase your conversion rate percentages on your current traffic - you can see huge gains for your business.

(And often with less work than trying to get new traffic!)

Brandy Wells of B.Wells Writing walks us through 29 practical strategies you can try right now to start increasing your conversion rates.

(This is perhaps our most practical and comprehensive marketing blog post ever!)

The guide is definitely bookmark-worthy. Don't miss it!

Check it out here.

MORE PARTNER DEALS = MORE SAVINGS!

Another partner (Write & Main) has been added to our list of partner deals!

This means you can take advantage of useful services for your business plus get free messages for your Mobile Text Alerts account in the process.

It's a win-win!

Check out our growing list of partner deals here.

NEW AND UPDATED GUIDES TO HELP YOU THRIVE

Here are some new and updated guides to help you get the most out of your SMS and overall business efforts:

SMS service features:

Industry/market guides:

SMOOTHER PHONE NUMBER PROCESS

You don't have time to waste trying to manage phone number confusion. And phone number processes and regulations can definitely be tricky!

That's why we've been releasing various updates to help make the toll-free phone number process as clear and painless as possible.

BUG SQUASH SQUAD 🪲

A few of the bugs you've reported have been decidedly smashed, giving you a smoother overall experience:

  • An issue with MMS sometimes not being sent as expected when sending to large numbers of recipients at once
  • An issue with adaptive groups that have a "link click" condition not correctly putting subscribers into the group
  • An issue with not all entries being displayed in the error log when a spreadsheet import has errors
  • An issue with the webinar integration sometimes sending duplicate welcome messages
  • An issue with the character counter not always displaying the correct number of messaging credits that are going to be used when sending an MMS

November 2024

PARTNER DEALS MEANS MORE SAVINGS FOR YOU!

You can now get the dual benefit of helpful solutions for your business - plus savings for your SMS services!

We've partnered with several solutions that you can take advantage of for the benefit of your business.

Check out our partner deals here.

SMOOTHER REPORTING AND IMPORTING EXPERIENCE

For customers with larger sent message databases, you now have a more optimized experience with shorter loading times when viewing your Sent Messages Report filters. Issues with exporting large XLSX files have been resolved as well.

The process of importing subscribers when logged in to the platform on a mobile device has also been smoothed out even further to make it as easy as possible for you! Plus, the advanced importer option now automatically maps custom attributes in your account to corresponding column headers in your spreadsheet.

MORE SEGMENTATION OPTIONS FOR ADAPTIVE GROUPS

You now have another option for segmenting your subscriber list via adaptive groups: a new "web banner opt-in" condition.

That way, you can organize your SMS efforts in a personalized way, according to which subscribers have opted in via a web banner.

EASIER SELECTION OF GROUPS WHEN SENDING MESSAGES

The "Send a Message" page has made a simple update to make your experience just that much easier...

When selecting to send a message to a group, the list of groups are now organized according to the number of group members, the groups with the highest number of messages being listed toward the top.

Just another improvement to make your messaging process as easy as possible!

BUG SQUASH SQUAD 🪲

A few of the bugs you've reported have been decidedly smashed, giving you a smoother overall experience:

  • An issue with the header/footer not always displaying on sent messages has been resolved.
  • An issue with GoTo webinar registrants not always synching correctly has been resolved.
  • An issue with dates not always saving or displaying correctly for adaptive group conditions has been resolved.
  • An issue with custom variables not always parsing in the correct information when a message is sent has been resolved.
  • An issue with subscriber phone numbers sometimes not being recognized as the correct country has been resolved.
  • An issue with webinar registrants not being synched correctly when registering for recurring webinars has been resolved.
  • An issue with the "send message" editor not correctly identifying some emojis has been resolved.
  • An issue with an "unregistered phone number" notice appearing for registered phone numbers has been resolved.
  • An issue with an error notice appearing for accounts that have large numbers of groups has been resolved.

NEW AND UPATED GUIDES TO HELP YOU THRIVE

Here are some new and updated guides to help you get the most out of your SMS and overall business efforts:

Use Cases:

Solution Comparisons:

October 2024

MORE iMESSAGE POWER

If you're interested in sending messages through iMessage, you can now enjoy more flexibility because you're able to designate different "sender names" when sending out your deeplink to get people to opt in to receiving iMessages. That means your recipient list can see the message coming from a trusted sender name - making them more likely to actually engage with your message.

For more information or to get enabled to send iMessages, contact us.

MORE FLEXIBILITY WITH MULTI-OPTION CUSTOM ATTRIBUTES

You have even more flexibility for your custom attributes now with the added "Multi-Options" attribute type.

Add Attribute screenshot

When you're setting up your new custom attribute, you can select "Multi-Options" and list out your desired number of options you'd like to be to select from for your subscribers. Then when this attribute is being assigned to your subscribers, multiple data points will be able to be selected from that list of options.

Custom attributes choices

BUG SQUASH SQUAD 🪲

A few of the bugs you've reported have been decidedly smashed, giving you a smoother overall experience:

  • Issues with phone numbers sometimes being duplicated have been resolved
  • Issues with phone numbers or email addresses being missing from spreadsheet reports have been resolved
  • Issues with phone numbers sometimes being inputted with incorrect country codes have been resolved
  • Issues with auto top-up drop-down options sometimes not loading correctly have been resolved
  • Issues with filtering subscribers by adaptive groups not displaying correctly have been resolved

NEW AND UPATED GUIDES TO HELP YOU THRIVE

Here are some new and updated guides to help you get the most out of your SMS and overall business efforts:

September 2024

MORE OPTIMIZED SUBSCRIBER IMPORTING

Importing subscriber lists from large spreadsheets to update current subscribers on your account is now less error-prone, so that you can get your contacts loaded in without a lot of hassle and headaches.

MORE TIMEZONE OPTIONS IN MOBILE APP

A disparity of timezone options between the online platform and the mobile app has now been resolved - opening up more timezone options for mobile app users. Which means you can have more flexibility in your message scheduling and accurate timestamp reporting.

BUG SQUASH SQUAD 🪲

A few of the bugs you've reported have been decidedly smashed, giving you a smoother overall experience:

  • Issues with filtering your subscribers by adaptive groups not always showing the correct results have been resolved
  • Issues with errors being shown when logging into a Manager-level account have been resolved

NEW GUIDES TO HELP YOU THRIVE

Here are some new and updated guides to help you get the most out of your SMS and overall business efforts:

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