If you're thinking about sending SMS appointment reminders, there are a few best practices to remember—beyond the basic, obvious communication tips.
1. Don't close off replies
Many businesses are tempted to restrict replies to their text messages, because they're concerned about the bandwidth of monitoring and responding to such replies. But if you can make it work, then try to make it work! It's much better to be able to use SMS to really engage with your customers and clients.
2. Keep time zones in mind
If your business is one that reaches people across time zones, make sure you keep that in mind as you implement your reminder messages. Not being aware of time zones can not only lead to messages being sent at the wrong times, but it can also lead to messages being sent at inappropriate times that actually violate regulations for sending SMS.
3. Don't neglect SMS marketing
As you're going about your appointment reminder efforts, don't neglect to take advantage of specific SMS marketing efforts as well. With SMS marketing, you can actively promote your brand, your products, and your services through a medium that really reaches and engages people.
4. Use enticing copy
Just because your message is an appointment reminder doesn't mean that it has to be lifeless. You can still use copywriting best practices to connect with your recipients in an enticing way and communicate the value of what you're giving them.
5. Make sure people know how to opt out
If people decide that they no longer want to receive reminder messages, they should be aware of an easy way to opt out. They can opt out by replying with the word STOP to any of your text messages, so you can make sure to give people those instructions.
6. Create auto-responses if you can't reply right away
If you're unable to reply to responses right away (or at all), you can create auto-responses that automatically send a text message to anyone who replies to your SMS. This auto-response can give people an immediate notice and could even offer a timeframe in which they can expect a response.