The Beginner’s Guide to SMS Analytics: 4 Tools

March 24, 2024 (Updated) | By Sam Pelton
The Beginner’s Guide to SMS Analytics: 4 Tools

When it comes to calling your audience to action via SMS, links are king. Links point your audience directly to the action you’d like them to take. Being able to track your links is icing on the cake to help you send out more effective and informed text campaigns.

Learn more about Link Tracking

  1. Sent Messages Report

You need to be able to view information about messages you have sent in the past. Otherwise, you’re left in the dark about data that will help inform your future messaging choices. Use your Sent Messages Report to give you that insight for your messaging.

Learn more about the Sent Messages Report

  1. Subscriber Report

Your “subscribers” are the audience for your text alerts, and they are your most precious commodity. So you don’t want to be stuck without any information on these contacts. Your Subscriber Report will help you see trends in your subscriber counts. That way, you can make the most out of your efforts to gain and retain contacts.

Learn more about the Subscriber Report

  1. Opt-Out Report

Your subscriber count may be affected by “opt-outs” - these are people who have unsubscribed from your texts by replying STOP to any of your messages. Your opt-out report will tell you information about the people who have opted out so that you can make informed and confident decisions about how to mitigate your unsubscriptions.

Learn more about the Opt-Out Report

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