Omnisend vs Klaviyo [and a Third Option]

Omnisend vs Klaviyo.

Which one is better for business marketing?

Both platforms have many similarities under the hood, so much so that it can be difficult to choose one over the other.

We did a head-to-head matchup to help you decide.

Spoiler alert: While Ominisend and Klaviyo pack decent marketing features, both drop the ball in some areas. That's why we're throwing Mobile Text Alerts into the Omnisend vs Klaviyo debate.

Mobile Text Alerts is cost-effective, easy to use, and a solid Omnisend and Klaviyo alternative, especially if your business is heavy on SMS.

Plus, it integrates with popular email marketing platforms, including MailChimp, HubSpot, and CampaignMonitor via Zapier.

How do the three platforms stack up against each other? Which one should you choose?

Let's find out.

Omnisend vs Klaviyo vs Mobile Text Alerts: Overview

Before we go full throttle, here's a quick overview of how Omnisend, Klaviyo, and Mobile Text Alerts compare on some core elements.

Switching gears...

What is Omnisend?

Omnisend claims to be an all-in-one ecommerce marketing platform.

With Omnisend, you can:

• Create email and SMS campaigns
• Run campaigns on autopilot
• Segment your contacts based on shopping behavior, message engagement, and other variables
• Automate review collection and other marketing processes, which we'll discuss shortly

What is Klaviyo?

Klaviyo is an email and SMS marketing platform.

Although Klaviyo is closely comparable to Omnisend feature-wise, it has more dynamic offerings. The platform pulls ahead with functions like advanced AI-powered capabilities, in-depth reporting, and predictive analysis.

What is Mobile Text Alerts?

Mobile Text Alerts (MTA) is a business texting solution.

Unlike Klaviyo and Omnisend, which focus on multi-channel marketing (email, SMS, and push notifications), MTA specializes in SMS-specific solutions.

Omnisend vs Klayio vs Mobile Text Alerts: Features

Omnisend, Klaviyo, and Mobile Text Alerts have impressive features.

That said, each platform has its strengths and limitations. And when you know what to expect, it's easier to decide which one best suits your needs.

Email Marketing

A Quick Note: Mobile Text Alerts doesn't offer native email marketing features. Thus, we'll focus on Omnisend vs. Klaviyo for most of this section.

Omnisend boasts over 250 email templates, compared to Klaviyo's 100+. While Klaviyo’s options seem limited here, the platform allows you to code your own templates with HTML/CSS, so this shouldn't be a deal breaker, especially if you're tech-savvy.

Want to create custom emails quickly? Omnisend's built-in drag-and-drop email builder makes it easy. Klaviyo lacks this feature but compensates with tailored product recommendations, loyalty credits, and discount codes for highly dynamic content.

Omnisend automatically optimizes emails for mobile. Klaviyo, on the other hand, allows you to optimize emails manually, giving you more room for customization.

Last but not least, Omnisend comes with email marketing extras like Gift Boxes and scratch cards to boost click and conversion rates. In contrast, Klaviyo has an intuitive visual editor and content blocks for customized layouts.

Verdict

Omnisend and Klaviyo are good email marketing platforms, and choosing one over the other depends on your specific needs. If you're looking for a simple, easy-to-operate solution, Omnisend can be a great fit, while Klaviyo is ideal for businesses looking for advanced customization.

All of that said, if you're using Omnisend and Klaviyo alternatives like CampaignMonitor, Drip, HubSpot, and MailChimp and are simply interested in integrating SMS, you can still enjoy the best of both worlds by integrating Mobile Text Alerts (which specializes in SMS) with Zapier.

SMS Marketing

At a time when social media apps have changed the way people interact, you'd think SMS is dead.

However, SMS marketing statistics say something different. People still read text messages, and you're leaving money on the table if texting is not part of your marketing mix.

In the SMS marketing showdown between Omnisend, Klaviyo, and Mobile Text Alerts, Mobile Text Alerts comes out on top.

First, unlike Omnisend and Klaviyo, Mobile Text Alerts is an SMS-first business solution. This means Mobile Text Alerts has native texting features that you won't find with Klaviyo or Omnisend.

For instance, Mobile Text Alerts offers rollover credits, which let you carry unused messages into the next billing period, something Omnisend and Klaviyo lack.

Mobile Text Alerts also provides four opt-in methods, including text-to-join keywords, QR codes, web forms, and bulk contact uploads to maximize subscriber growth. Even though Omnisend and Klaviyo offer opt-in methods, they focus more on email marketing than building an SMS subscriber list.

While Omnisend and Klaviyo integrate SMS with email and push notifications, they lack personalized 1-on-1 communication. Mobile Text Alerts, in comparison, has a 1-on-1 inbox for direct, two-way chats.

Additionally, Mobile Text Alerts goes beyond standard SMS with iMessage, a feature that allows for longer messages, larger image attachments, and message encryption.

Sure, Klaviyo has solid analytics, and Omnisend offers pre-built ecommerce automation for email and SMS. However, if your concern is primarily SMS, you may have to grapple with features you don't need, not to mention the steep learning curve and unnecessary costs.

Verdict

Mobile Text Alerts leads the pack for SMS marketing compared to Omisend and Klaviyo. The platform's SMS-first design and the inclusion of exclusive features like iMessage place it in strong contention for the best text message marketing software.

Yes, Klaviyo and Omnisend both integrate SMS into multi-channel marketing. However, Mobile Text Alerts' specialization is hard to beat.

Check out the full lineup of Mobile Text Alert texting features.

Segmentation

Omnisend and Klaviyo support multi-channel marketing and, therefore, as you'd expect, have more advanced segmentation features than Mobile Text Alerts. No surprises.

Both allow segmentation based on user actions like abandoned carts or browsing history, which makes sense for ecommerce businesses. Klaviyo edges Omnisend, though, with real-time segments that update automatically based on customer behavior.

Mobile Text Alerts offers behavioral triggers for SMS-based interactions, such as opt-ins or clicks on text links, as well as adaptive groups that allow you to segment your subscriber list automatically based on subscriber data points.

Klaviyo offers the most granularity. It allows detailed segmentation based on variations like spending behavior, churn risk, and location. Omnisend offers layered segmentation, which is still helpful but not as customizable as Klaviyo.

Omnisend comes with 30 pre-built segments, a feature that Klaviyo and Mobile Text Alerts lack. However, Klaviyo has Segments AI, which can automatically create a segment. You only need to describe the customers you want to connect with. Meanwhile, Mobile Text Alerts, by comparison, has contact grouping.

Verdict

Klaviyo sticks out with its detailed segmentation and dynamic updates, making it a strong choice for hyper-personalized campaigns.

Omnisend offers a nice middle ground, combining pre-built convenience with enough customization options.

If you're into SMS communication, you'll love Mobile Text Alerts' robust segmentation, complete with contact grouping and unlimited account user management.

Automation

Omnisend and Klaviyo offer multi-channel automation workflows, while Mobile Text Alerts which zeroes in on SMS.

Omnisend and Klaviyo support trigger-based workflows that combine email, SMS, and web push notifications.

Omnisend also comes with pre-built workflows, including cart abandonment and cross-sell sequences, to save you time. Plus, you can A/B test subject lines or incentives to optimize performance and even split workflows based on filters like location.

Klaviyo matches this with pre-populated flows, including win-back and birthday sequences. It goes a step with predictive analytics, allowing users to estimate future purchases.

Mobile Text Alerts offers multi-channel SMS workflows like Omnisend or Klaviyo as well, and it has strong SMS automation capabilities. For example, the platform's Workflow Builder allows for advanced customization of automated texting campaigns.

Meanwhile, Smart Replies lets you create automated text responses, providing a chatbot-like experience unavailable on Omnisend or Klaviyo. Drip Campaigns make planning SMS sequences easy, with the ability to set delays between messages.

Verdict

Klaviyo's automation is quite advanced, and Mobile Text Alerts has a robust campaign automation builder as well. Omnisend has simple yet effective pre-built workflows that save time.

Omnisend is best if you want ready-to-use automation for ecommerce without too much setup. Mobile Text Alerts offers practical automation tools for text-based communication, allowing quick, timely responses as well as customizable SMS campaigns.

Third-party Integrations

Your business is probably using a CRM, customer service software, or a payment solution.

If these tools don't communicate with each other, they can create data silos, reduce productivity, and ultimately slow business growth.

Hence, when looking for a business marketing platform, you want one that integrates with as many third-party applications as possible.

Omnisend and Klaviyo offer decent integration options. For starters, Omnisend connects with over 130 platforms, including Shopify, WooCommerce, and BigCommerce. Klaviyo, on the other hand, supports 350+ integrations.

Mobile Text Alerts has direct integrations with Zoom and GoTo and relies primarily on integration site Zapier and its internal API for other integrations. Whether you want to sync contacts, trigger texts, or add new leads to your subscriber list automatically, Mobile Text Alerts has got your back.

Verdict

Omnisend and Klaviyo do offer a significant number of native integrations.

Direct integrations, however, become less important when software is supported by Zapier (which requires no coding) and API.

AI Capabilities

Artificial Intelligence is here. And it's taking a bigger role in marketing.

You, therefore, want your marketing solution to have AI capabilities to save time, boost performance, and deliver personalized customer experiences.

Luckily, Omnisend, Klaviyo, and Mobile Text Alerts integrate AI into their platforms.

Omnisend AI is all about helping you create emails faster. Its AI tool can write emails or subject lines based on a topic you provide. You can refine, regenerate, and even create content in multiple languages, such as Spanish, French, and Chinese.

Klaviyo delivers a more comprehensive AI suite. It supports email and SMS marketing, with tools like Flows AI for automating workflows and Segments AI, which builds customer groups based on plain-language descriptions.

Mobile Text Alerts AI includes SmartSMS Suggest, a feature that helps you write text messages quickly. Meanwhile, SmartSMS Shortener ensures cost-effective message lengths. In addition, the AI Image Generator adds visuals to SMS campaigns, and the SMS Chatbot provides human-like customer interactions.

Verdict

Omnisend's AI is best for running email campaigns in multiple languages. Klaviyo is great for AI-powered personalization, while Mobile Text Alerts makes life easier for businesses looking to engage in SMS, helping create text messages faster while ensuring customer interactions feel personal.

Reporting and Analytics

Reports and analytics allow you to make informed decisions, optimize your campaigns and improve your Return On Investment (ROI).

Although Omnisend, Klaviyo, and Mobile Text Alerts offer tools to help businesses understand their performance, the depth and scope vary.

Omnisend provides multi-channel insights, pulling data from email, SMS, and push notifications. Notable reporting and analytic tools include Sales Reports to help identify top-performing campaigns.

Like Omnisend, Klaviyo offers multi-channel reporting but allows more customization than its counterpart. For instance, you can customize conversion metrics and KPIs to specific goals. Meanwhile, features like RFM scoring provide granular insights for better targeting and optimization.

Klaviyo also offers benchmarking tools, enabling you to compare your business's performance to that of similar brands.

Although it doesn't offer cross-channel data like Omnisend and Klaviyo, Mobile Text Alerts has clever reporting features that SMS marketers will love.

The platform's Link Tracking allows you to measure the effectiveness of SMS campaigns by monitoring link clicks. At the same time, the Sent Messages Report provides a detailed history of past messages to inform future strategies.

In addition, you can track audience growth trends using the Subscriber Report. To top it all off, the Opt-Out Report lets you determine why people are unsubscribing from your list and, by extension, helps you adjust your SMS strategies accordingly.

Verdict

Go with Klaviyo if you need AI-powered recommendations for data-heavy, multi-channel campaigns. Omnisend is a good choice if you want ready-made insights to optimize email, SMS, and push notifications. Mobile Text Alerts is perfect for SMS-centric businesses that value simple, actionable reports to monitor subscriber growth, campaign performance, and audience trends.

Omnisend vs Klayio vs Mobile Text Alerts: Pricing

Omnisend and Klaviyo have a three-tiered pricing model with monthly subscription packages. Mobile Text Alerts has eight pricing plans available in monthly and annual subscriptions.

Understandably, each tier has different usage restrictions and access limits.

So, the higher the fee, the higher the features and services you can access.

That said, here’s a breakdown of Omnisend, Klaviyo, and Mobile Text Alerts plans and pricing.

Omnisend pricing starts at just $11.20/month for its Standard plan.

For that price, you get 6,000 emails/month and unlimited push notifications. While Omnisend is budget-friendly and scalable, SMS is an add-on. Hence, costs can rack up quickly if texting is a big part of your marketing strategy.

Klaviyo pricing starts at $45 per month for an email-only subscription. Alternatively, you can shell out $60 monthly for email and SMS for up to 1,500 contacts. Klaviyo isn't the cheapest, but the wide range of features can justify the price.

Mobile Text Alerts pricing starts at $20 per month for 500 text messages.

The cost per message drops significantly as you scale. For instance, at the 5,000 messages/month plan ($119/month), the cost is 40% less per message, making Mobile Text Alerts an affordable choice for businesses sending high SMS volumes.

With Omnisend, the platform SMS pricing is an add-on with costs averaging $0.015 to $0.03 per message. However, how much you pay depends on your country.

Klaviyo offers 150 free SMS messages. Additional messages cost $0.01–$0.015 per SMS, depending on volume and region. While the per-message cost is competitive, Klaviyo's pricing increases quickly as your contact list grows.

Based on the pricing plans above, Mobile Text Alert is a competitive choice for businesses of all sizes.

Its flexibility allows you to create a well-rounded marketing system tailored to your needs without breaking the bank.

Omnisend vs Klaviyo vs Mobile Text Alerts: Which One Should You Pick?

Omnisend and Klaviyo are great for multi-channel marketing (email and SMS). Mobile Text Alerts is perfect for SMS marketing.

If you’ve made it this far, you know that each platform caters to different needs and use cases. The question then becomes, which one should you pick?

Choose Omnisend if:

• You want pre-built workflows for email and SMS campaigns fast
• Designing eye-catching emails quickly with a drag-and-drop editor sounds like a nice-to-have feature
• You're in for playful, interactive email features like Gift Boxes and scratch cards

Choose Klaviyo if:

• Predictive analytics, AI-driven segmentation, and real-time data insights are must-haves
• You manage a large contact list for multi-channel campaigns
• Optimizing conversions with detailed A/B testing is important to your strategy
• Hyper-personalization with tailored customer journeys is part of your marketing strategy

Choose Mobile Text Alerts if:

• Your business relies on SMS for customer communication
• You need an easy-to-use platform with SMS-first features like rollover credits and customizable SMS workflows
• You want to schedule and automate bulk SMS campaigns with minimal setup
• You’re seeking advanced SMS features like two-way messaging and click tracking
• You need compliance with SMS opt-in/opt-out rules to avoid legal headaches
• Customer support and onboarding are pivotal to getting up and running quickly

Sounds good?

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Author bio:

Amon Githae is a direct-response copywriter and email marketer with over 10 years of experience. His work has also been featured in publications like Hackernoon and ThriveGlobal.

When he’s not typing away at his desk, you’ll find Amon playing badminton, spending time with family, or taking long nature walks.

Connect with Amon on LinkedIn.