WooCommerce Integration | WooCommerce SMS - 1st Steps [2024]

September 3, 2024 | By Sam Pelton
Cartoon representation showing the WooCommerce logo connecting with a text message bubble

WooCommerce powers millions of websites online.

As an ecommerce service by WordPress, WooCommerce has proven to be a useful tool for a lot of businesses.

So naturally, as businesses seek ways to streamline their workflows and processes, some questions arise…

What WooCommerce integrations are available? How can I incorporate other solutions and services with WooCommerce?

Being able to integrate WooCommerce into other business processes means that you can take full advantage of your ecommerce site to reach more customers or to simplify your workflows.

Let’s go through WooCommerce integration info to see some of the integrations available to you—and, most specifically—to see what you can do when you connect WooCommerce with SMS in particular.

List of 33 WooCommerce Integrations

WooCommerce gives you a wide variety of integrations to help with your online store in many different capacities—anything from incorporating your WooCommerce activity into your SMS marketing to helping you with SEO services.

Here are some of the services that can integrate with WooCommerce. (Note that some of these cross over into multiple categories. This is also not a comprehensive list. Since WooCommerce is an open source WordPress platform, you should be able to integrate with many services that provide an API.)

Email Marketing, SMS Marketing, and Social Media

  • Patter
  • Absolute Web
  • Mobile Text Alerts (SMS)

Website or Online Store Development

  • Sketches and Pixels
  • Digicube AG
  • Neuralab
  • Built Mighty
  • Big Red Jelly

Ecommerce Consulting

  • FutureLab Digital
  • FirstTracks Marketing
  • CedCommerce
  • Britecode
  • Thrive Digital

Site Migration

  • WPExperts
  • Suite Seven
  • Sparklabs
  • Mindsize
  • Syde

Website Performance Optimization

  • WisdmLabs
  • Waga
  • Pixable
  • Never Settle
  • Inspry Media

Content Strategy and Development

  • Mode Effect
  • Kanuka Digital
  • KB Creative Web and Marketing
  • Filter Digital
  • Bright Vessel

SEO

  • Inverse Paradox
  • IT Monks
  • Virtina
  • Osom Studio
  • Woogency

WooCommerce Integration: SMS

"Why Use a WooCommerce SMS Integration” with the bullet points listed in the section of the same name below” and attractive icons

One way to integrate WooCommerce is with SMS.

Then you can connect activity within WooCommerce to an SMS workflow.

What Is a WooCommerce SMS Integration?

A WooCommerce SMS integration allows you to use activity within WooCommerce to trigger SMS activity.

For example, if a subscription is created within WooCommerce, it could trigger an SMS confirmation message to be sent to the user.

Or when a new customer is created, it could trigger an SMS drip campaign to follow up with that customer.

Or when an order is updated, it could trigger an SMS notification letting the customer know about the update.

Why Use a WooCommerce SMS Integration?

Integrating WooCommerce with SMS gives you combined access to the benefits of WooCommerce plus the benefits of SMS.

This means…

  • Better read rates, because SMS has a higher read rate than most other communication channels
  • Better customer experience, because customers can be kept better informed about their orders, shipments, and promotions
  • Better engagement, because customers are more likely to see and engage with SMS as opposed to other communication channels
  • Better efficiency, because you can automate various communication processes

What a WooCommerce Integration via SMS Can Do (Features)

A WooCommerce integration via SMS can do a lot!

Even if you don’t have the dev power to build your own custom integration via an SMS API, you can integrate using the integration site Zapier, which allows you to automate flows without any coding needed.

Here are some of the WooCommerce activity points that can trigger SMS-related actions:

  • Booking is created, updated, or deleted
  • Coupon is created, updated or deleted
  • Customer is created, updated, or deleted
  • Membership plan is created, updated, or deleted
  • Order is created, updated, or deleted
  • Line item in an order is created, updated, or deleted
  • Product or variation is created, updated, or deleted
  • Subscription is created, updated, or deleted
  • Subscription note is created, updated, or deleted
  • User membership is created, updated, or deleted

When any of the actions above (and more) occur, through your integration you can trigger a number of things to happen related to your SMS workflow.

Here are some examples:

  • SMS is sent
  • SMS is sent with a unique link at the end
  • Phone number is added to SMS database
  • Phone number is added to a “group” (segment)
  • Phone number is removed from a group

How to Set Up a WooCommerce SMS Integration

WooCommerce does have plugins you may be able to use for SMS.

But you may want to consider using an SMS service that was specifically designed for SMS on a large scale.

And one of the best ways to set up a WooCommerce integration is to use an API to create the automations you’re specifically looking for.

Otherwise, you can also use integrations available within your SMS platform (such as Mobile Text Alerts, whose WooCommerce integration is powered by Zapier.com).

Here’s how to set up a WooCommerce SMS integration…

1. Determine whether you will use an SMS API

Using an SMS API is a fantastic way to make sure things integrate the way that you want them to.

But the problem is that it requires your own development resources.

So you’ll need to decide (a) whether you actually have the development manpower to program your own integration and (b) whether it’s worth it to divert your developers’ attention into this.

(It very well might be!)

Once you’ve decided whether or not you want to use an SMS API or something more ready-to-go, you can then start taking steps to setting up your WooCommerce integration.

2. Create an account with an SMS service

You’ll next need to have an account open with an SMS service. (This can be just a free trial to start, so that you get a feel for things.)

If you decide to go the API route, you’ll want to make sure the service you choose has decent API capabilities and documentation so that you can implement what you’re trying to implement.

In general, whether you use API or not, you’ll want to look out for a user-friendly online interface and platform that make it fairly painless to send SMS.

3. Set up the integration

Once you have an account up and running, you’re ready to set up the integration

You can do that by implementing the API or by using the platform’s available integration option.

With Mobile Text Alerts, the integration is available via Zapier and can be set up directly within the online platform.

  • In your “Integrations” tab, select the “Zapier” option.
Screenshot of integrations page

From there you’ll log in to Zapier, or create a Zapier account. (A basic Zapier account is free.)

Then you click the “Create Zap” button.

Screenshot of Zaps created

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Next, select WooCommerce as your “trigger” app.

Then select what “action” you’d like to happen via your integration.

Screenshot of creating a Zap

WooCommerce SMS Use Cases and Examples

Here are some examples of when a WooCommerce integration could be useful…

Order Confirmation and Updates

Example: A customer places an order for a laptop.

SMS Sequence:

  • Order Received:

Thank you for your order #12345 from TechStore! Your Dell XPS 13 will be with you soon.


  • Shipping Confirmation:

Great news! Your Dell XPS 13 (Order #12345) has shipped. Track it here: [link]


  • Delivery Day:

Your TechStore order #12345 is out for delivery today. Someone will need to sign for it.


Result: Keeps the customer informed and excited about their purchase, giving them an overall better experience (and reducing support inquiries!).

Review or Customer Survey Requests

Example: A customer purchased a blender two weeks ago.

SMS:

Hi [Name], how are you enjoying your new BlendMaster Pro? We'd love to hear your thoughts! Leave a quick review here: [link]


Result: Increases the number of product reviews and amount of survey feedback, which can give you more data for social proof and for business improvement.

Coupon / Promo Code Offer

Example: Your store offers a promo code to people who purchase more than 6 months ago.

SMS:

24-HOUR FLASH SALE! 50% off all summer styles at FashionFrenzy. Shop now before it's gone using promo code FLASH: [link]


Result: Creates urgency and can drive significant traffic and sales in a short period.

WooCommerce Integration API Documentation

If you’ll be setting up your own integration with WooCommerce, you’ll need access to the API documentation of the service that you want to set up.

Here’s an example of Mobile Text Alerts’ API documentation:

Screenshot of API call

WooCommerce Integration FAQs

Here are some frequently asked questions about WooCommerce integration.

Does QuickBooks integrate with WooCommerce?

Yes, there is a QuickBooks integration for WooCommerce.

Does Square integrate with WooCommerce?

Yes, there is a Square integration for WooCommerce.

Does Wix integrate with WooCommerce?

Although Wix does not have a direct integration with WooCommerce, it can be integrated manually (for example, through Zapier).

How to integrate payment gateway in WordPress with WooCommerce?

There are several payment gateways you can integrate with WooCommerce by selecting the plugin from WooCommerce’s marketplace.

How to integrate PayPal to WooCommerce?

To integrate PayPal with WooCommerce, you’ll need to install the PayPal plugin and follow PayPal’s instructions for integration.

How to integrate Printful with WooCommerce?

To integrate Printful with WooCommerce, you’ll need to install the Printful plugin.

How to integrate WooCommerce in WordPress?

WooCommerce is a WordPress plugin, so you’ll need to find WooCommerce in the WordPress list of plugins and add it from there.

How to integrate WooCommerce with Instagram?

To integrate Instagram with WooCommerce, you’ll need to install the Instagram plugin.

Try Out WooCommerce SMS for Free

Now that you know some of the in’s and out’s of WooCommerce integration, and of WooCommerce SMS specifically, why not try it out for free?

(No risk.)

You just may find that incorporating SMS into your WooCommerce flow gets you more sales, more engagement—and happier customers.

Get your free SMS service trial here.

Get a Free 14-Day Trial Account

Start sending mass text messages to your entire list today!

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