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Business professional uses SMS opt in on mobile device

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Save time & hassle by using custom web forms to collect SMS opt ins. With web forms, you can grow your contact list while you sleep!

How to Set Up SMS Opt In Via Web Forms

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Learn how to set up automated text messages. Save time by creating recurring texts, drip campaigns, and one-time scheduled messages.

Automated Text Message System

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How do you go about using SMS for customer service? Where do you start? Find the answers here.

How to Utilize SMS for Customer Service (Plus 5 Tips to Get Started)

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Looking for a mass texting service? Check out this guide to answer your questions about how texting services work and what you should look for.

The Ultimate Mass Texting Service Guide

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Which method should you use to get people to show up to your webinars? Learn the pros & cons of email vs. SMS. 

Email vs. SMS: Which is Best for Webinars?

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 Looking for a mass texting service? Check out this guide to answer your questions about how texting services work and what you should look for.

Ultimate Guide to Short Code Texting

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Looking into texting solutions for your business? Here's everything you need to know.

Texting Solutions: What You Need to Know

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Appointment no-shows are impacting your bottom line. Here's how to reduce that no-show rate with appointment confirmation texts.

25 Appointment Confirmation Text Examples

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Learn everything you need to know about 10-digit long codes, short codes, & toll-free numbers for SMS marketing.

10DLC SMS | What are 10DLCs & Short Codes?

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Get insight on the fastest & most effective marketing channel: SMS marketing. Learn how to use it to grow your business.

What Is SMS Marketing?

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If you want to reach your members faster, increase attendance, & engage your memebers effectively - then this article is for you.

3 Benefits of SMS Messaging for Churches

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Unveil the top 3 benefits of using SMS marketing to reward loyal customers. Learn how to drive more repeat purchases with SMS.

3 Benefits of Using SMS to Reward Customers

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10DLC Messaging: Get the answers to all of your questions about messaging via 10-digit long codes.

10DLC Messaging: What is 10DLC? (Sam's test)

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Tips & tricks on creating a profitable SMS marketing strategy. Discover how to wield SMS marketing among your other marketing tools.

How to Create an SMS Marketing Strategy

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Grow your SMS leads by using SMS opt in methods, drip campaigns, webinar alerts, & SMS coupons, and more. Get a free account today.

SMS Leads | How to Generate SMS Marketing Leads

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Business owners, if you want more SMS sales then this article is for you. Learn ways to target your audience effectively with SMS.

How Do I Use SMS to Grow My Sales?

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See why SMS marketing is one of the best ways for businesses to generate leads. Sign up for a free trial account today.

How to Generate Leads Via SMS Marketing

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The ultimate SMS marketing guide for owners & marketers who want to drive sales. Get helpful SMS marketing tips in this free guide.

SMS Marketing Guide | Top SMS Tools & Tips

Start sending mass text alerts to your entire list today!

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Boutique Owner Stops Using Text Alerts, Here's What Happened

It’s an unfortunate reality.

Some people will want to opt out of your SMS campaigns, no matter how valuable the content you’re sending is.

And for these (hopefully few) people, the opt-out process needs to be EASY.

Aside from the need to comply with anti-spam [guidelines](https://api.ctia.org/wp-content/uploads/2019/07/190719-CTIA-Messaging-Principles-and-Best-Practices-FINAL.pdf) and [regulations](https://www.law.cornell.edu/wex/inbox/state_anti-spam_laws), you simply don’t want the stress and hassle of dealing with angry subscribers who continue to receive texts after attempting to opt out.

These unhappy folks can try to cause you a lot of grief, so you want to avoid all of that.

You need an easy and convenient way for people to unsubscribe - something that’s both simple for your _subscriber_ to do on their end, and simple for _you_ to manage on yours.

[Mobile Text Alerts](https://mobile-text-alerts.com/) provides a convenient and automated way to manage unsubscriptions for people who text stop to opt out.


## [Why You Need to Allow Subscribers to Text Stop to Opt Out](#why-you-need-to-allow-subscribers-to-text-stop-to-opt-out)

Imagine you’ve subscribed to a text alert system for a local retail store.

You love their products and their prices. Since you love them, you don’t at all mind receiving texts on the latest deals and products available.

But then you move across the country for a job opportunity.

You have nothing against that store and you wish them all the best, but you have no need to receive their text alerts anymore because they don’t exist in your new area.

But you’re not sure how to opt out.

You become quite frustrated as you continue to receive texts - Your time is precious and you don’t want to spend it going back and forth with reps trying to figure out how to remove your number.

So you don’t reach out to them. And gradually, you become more and more detached from that store’s brand until you’re frustrated enough that you leave a negative review online. (You realize later that you should have contacted them first to try to rectify, but damage was already done.)

Situations like that (in addition, obviously, to the existence of real spam and fraudulent messages) are why anti-spam guidelines and regulations exist.

Sending messages to people who don’t want to receive them can have several consequences:



* It can potentially get you into legal trouble with the subscriber
* It can raise red flags with phone carriers and providers, so that they start preventing your messages from being delivered
* It can jeopardize your account with your SMS platform since it’s against [platform policies](https://mobile-text-alerts.com/service-agreement)
* It can damage your [brand’s reputation](https://www.meltwater.com/en/blog/reputation-measurement) if it leads to bad reviews or negative word-of-mouth

You want to avoid all of that. And you don’t want your subscribers to feel frustrated at receiving messages they no longer want (like in that imaginary scenario).

Thus, you need to provide simple opt-out instructions. Your SMS platform, like [Sender](https://www.sender.net/), makes this easy by automatically removing people who text _STOP_ to opt out from your text list.


## [How Subscribers Can Text Stop to Opt Out](#how-subscribers-can-text-stop-to-opt-out)

So you recognize you need an easy opt-out process, and you know the platform provides an automated way to do it.

But how, exactly, does it work?

Put simply, your subscribers can reply _STOP_ or _UNSUBSCRIBE_ to any of your messages in order to be automatically taken out of your texting database.

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When they do this, they will also be placed onto a “blacklist,” so that you can’t accidentally add them back in.

And upon sending that _STOP_ response, the subscriber will also receive a final automated notification letting them know that they have been successfully removed. (That way, your subscriber can be confident that the unsubscription worked correctly.)

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So all you need to do on your end is make sure that your subscribers are aware of the opt-out instructions.

You’ll want to include your opt-out instructions (for example, “Reply STOP to opt out”) when your subscribers are first signing up for your texts.

It’s also recommended to include the “opt-out” instructions at the end of every message you send.

This automated opt-out process saves you the hassle of having to sort through your subscriber’s replies and manually remove them. It can also ease your concerns about accidentally sending messages to them in the future, since you’re not able to add unsubscribed contacts back in.


## [Other Ways Subscribers Can Be Removed](#other-ways-subscribers-can-be-removed)

But what about if someone asks to be taken off your list without using the _STOP_ or _UNSUBSCRIBE_ trigger words? Or what if they tell you that they want to be removed via an email or phone call?

Is there still an easy way to remove them?

You can easily unsubscribe people from your text list by using the platform’s SMS [Inbox](https://mobile-text-alerts.zendesk.com/hc/en-us/articles/5097835352475-Inbox). From there you can view your conversations with subscribers, and there’s a simple “unsubscribe” button on each conversation thread.


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That button not only removes them from your database but puts them on the “blacklist” that we mentioned before, so that they can’t be accidentally added back in again.

Another simple way to remove subscribers is from your [Manage Contacts](https://mobile-text-alerts.zendesk.com/hc/en-us/articles/5098382075291-Manage-Subscribers) page. This page allows you to delete any of your text contacts. (Note that removing contacts on this page does not add them to the “blacklist,” so you are able to add these users back in.)



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Having these other options for removing subscribers means that you can remove contacts whenever you need, so that you’re not stuck in an awkward situation with subscribers struggling to opt out.


## [How to View People Who Text Stop to Opt Out | Opt-Out Report](#how-to-view-people-who-text-stop-to-opt-out-opt-out-report)

You may think it’s great that people can easily opt out, but you also want to be able to _see_ who has unsubscribed.

You want to be able to track and manage who all has removed themselves from your text list. That way, you can be better informed about who’s receiving your messages and how many people have opted out.

You can then use that information to help you make decisions about how to go about your texting campaigns, or about whether you should reach out to the unsubscribed individual via some other means.

So is there an easy way to view all of that?

Yes! You can view the full list of everyone who sent the text _STOP_ to opt out (or who were unsubscribed from your Inbox page). This is called the [Opt-Out Report](https://mobile-text-alerts.zendesk.com/hc/en-us/articles/5155444350363-Opt-Out-Report).

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The report will give you the full list of all people who have opted out, including their name, phone number, email address, and date of opt-out.

This report is the “blacklist” we mentioned earlier. This means that any subscriber listed on this report won’t be able to be accidentally added back in from your [Manage Contacts](https://mobile-text-alerts.zendesk.com/hc/en-us/articles/5098382075291-Manage-Subscribers) page or by [importing in a spreadsheet](https://mobile-text-alerts.com/articles/importing-contacts).


### What Can You Do with This Report?

The ability to see everyone who has opted out will give you insight to help you determine action steps in several areas:



* Are you seeing a _low_ number of opt-outs? Be encouraged that you’re on the right track with your messaging.
* Are you seeing a _large_ number of opt-outs? Consider whether you need to have more enticing content in your texts or need to clarify your opt-in process.
* Are you seeing a _low_ number of automated _STOP_ opt-outs but a _lot_ of other individual responses in your Inbox asking to no longer receive messages? Give more straightforward opt-out instructions in your texts.
* Are you seeing unexpected names on the opt-out list? Think about giving them a call or shooting over an email to see if you can get insight on why they opted out. (Be careful with this, however! If they opted out from your SMS, they may not want to hear from you via a different channel either.)
* Are you seeing an uptick of opt-outs on a particular date? Check your [Sent Messages Report](https://mobile-text-alerts.com/articles/sms-delivery-report) for what message was sent that day which led to the increase in opt-outs. Observe what might have gone wrong with the message so that you can create more effective messages for the future. 

These are just a few of the ways you can use the information from the Opt-Out Report to bring about action steps for the improvement of your business/organization.

(Want to see how it works? [Sign up for a free account today to try it out!](https://mobile-text-alerts.com/signup))


## [How Subscribers Can Be Added Back In After They Text Stop to Opt Out](#how-subscribers-can-be-added-back-in-after-they-text-stop-to-opt-out)

So what do you do if someone changes their mind about opting out?

In the example from earlier, what if someone who opted out (because they moved away) moves back into town and wants to receive your messages again? Or what if people only want to be resubscribed during certain times of the year (such as when there’s a big event, for example)? Or what if they unsubscribed by accident?

As mentioned previously, people who have unsubscribed can’t be added back in on your end via your Manage Contacts page or by importing a spreadsheet.

But don’t worry!

If the unsubscribed individual wants to be added back in again, they do one of the following:



* They can reply _UNSTOP_ to your account’s phone number.
* They can text in one of your account’s [“keywords” (“text to join” words)](https://mobile-text-alerts.com/articles/text-to-join).
* They can scan one of your account’s [QR codes](https://mobile-text-alerts.com/articles/qr-codes).
* They can sign up via your account’s [online sign-up page](https://mobile-text-alerts.com/articles/web-forms).

These various options ensure that your subscriber is able to easily and quickly add themselves back to your text list.


## [How to Prevent People from Wanting to Opt Out](#how-to-prevent-people-from-wanting-to-opt-out)

Although people should have a simple and convenient way to opt out if they so choose, the obvious desire on your end is that no one will even *want* to opt out.

The more people you have on your text alert list, the more engagement you can encourage, the more information you can dispense, and the more sales you can drive through your SMS campaigns.

So how do you prevent people from wanting to opt out in the first place?

Here are 4 tips to keep in mind.


### 1. Make Sure People Know What They’re Signing Up For

People should clearly understand what they’re signing up for when they initially opt in to receive your texts.

If you’re vague or unclear when promoting your text list, people will opt out once they realize it wasn’t what they expected.

And not only will they unsubscribe, it may give them negative opinions about your brand.

You don’t want that.


### 2. Don’t Be Wordy

You're used to sending emails.

With emails, being long-winded and wordy isn’t as much of a deal, and is sometimes useful.

SMS is different. The definition of SMS is literally “[short message service](https://en.wikipedia.org/wiki/SMS),” after all.

With that said, texts generally work better when they are short, sweet, and to-the-point.

Every word is precious, so make each one count, and keep your messages under 160 characters whenever possible.

This can help keep people’s attention so that they don’t lose interest and unsubscribe.


### 3. Send Messages Sparingly

People don’t have a lot of patience when it comes to their texts.

With emails, they expect to receive a lot of promotions and “junk mail.” With texts, people are mostly used to communicating with friends and family.

This is both the benefit and challenge of texting.

It’s a benefit because people pay close attention to their texts (since it’s a familiar, in-your-face mode of communication). It’s a challenge because if you abuse your audience’s attention you may lose it.

So generally speaking, you shouldn’t send texts every day. In most cases you shouldn’t even send them every _week_.

While you know your audience best, we would generally recommend sending 1 or 2 texts each month (usually 4 at the most, in a busy month).


### 4. Send Valuable Content

This goes without saying, but make sure the texts that you send provide real value to your audience.

Don’t send messages that are irrelevant, or too pushy, or obnoxious.

Know your audience well enough to know what they want, and then give it to them in your SMS campaigns.

The goal is that when they see they got a text from you, they’ll be excited (not annoyed).

So think about how you can foster that kind of excitement through valuable content.

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## [Unsubscribing FAQ](#faq)

Here are some summaries and answers to related questions about unsubscribing from text messages...


### How to unsubscribe from texts?

To unsubscribe from texts for any text alert list you're subscribed to, you can simply respond to any text message with the word STOP.

Virtually all text alert providers will automatically remove your phone number from their text list if you do that.


### How to opt out of text messages?

Opting out of text messages is another way to describe unsubscribing, so the process would be the same.

Reply to the text message you're wanting to opt out of with the word STOP and you'll be automatically removed.


### What does “stop to end text message” mean?

If you see the phrase "stop to end text message," it means you can reply "stop" to the message to opt out of future messages.

Once you reply back "stop," you'll be automatically removed and will no longer receive the texts.


### What is an unsubscribe text message?

An "unsubscribe text message" could be considered the automatic text message you receive when you opt out of a text message list.

This message would be triggered when you as the end recipient text STOP (or a related word such as UNSUBSCRIBE or QUIT) to a text messaging thread.


## [Conclusion: Allow Subscribers to Text "Stop" to Opt Out](#conclusion)

Go ahead and breathe a sigh of relief.

Why?

Because the ability for subscribers to text _STOP_ to opt out means that managing these _STOP_ requests is one less thing you have to worry about.

The easy, convenient, automated handling of opt-outs will allow you to focus less time on [managing contacts](https://mobile-text-alerts.com/articles/contact-management) and more time and attention on maximizing your SMS effectiveness.

Ready to give texting a try today for your business or organization?

[SIGN UP NOW](https://mobile-text-alerts.com/signup)


<script src="https://8f32e81c95fc41a58bfb3501f8f9806d.js.ubembed.com" async></script>

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Reply Stop to Opt Out: Examples of Unsubscribing from Texts [2024]

Are you a time waster?

Of course, you don’t want to be - nobody wants to be.

But sometimes we can’t help it. Sometimes we’re stuck doing menial tasks and we just get the sense that, “There must be a better way to do this.”

According to [smartsheet.com](https://www.smartsheet.com/), nearly 70% of workers say the biggest opportunity of automation lies in reducing time wasted on repetitive work.

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*Source: “[How Much Time Are You Wasting on Manual, Repetitive Tasks?](https://www.smartsheet.com/content-center/product-news/automation/workers-waste-quarter-work-week-manual-repetitive-tasks)”, Smartsheet.*

Getting stuck doing repetitive tasks can happen with sending out notifications for your business/organization.

You know that text messages are the best way to communicate effectively - whether you’re sending promotions, internal office alerts, or other types of messages.

But let’s say you have a lot of notifications to send. And you might even want to send the same message out multiple times.

How can you set your text messages up in a way that’s efficient so that you’re not wasting valuable time?

One way is to use a text repeater for recurring messages.

Business man on phone using text repeater

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## [What Is a Text Repeater?](#what-is-a-text-repeater)
A "text repeater" could refer either to a tool that allows you to repeatedly copy and paste the same text content. It could also refer to a tool that allows you to send out the same message recurringly, 

(This article is referring to the second definition.)

There was a time when if you needed to send out the same text message multiple times, you would have had to manually type it in and submit it each time.

Not anymore!

A text repeater (or SMS rpeater) saves you time and hassle by allowing you to set up and send [automated recurring messages](https://mobile-text-alerts.com/articles/automated-text-message-service).

Ah, yes, that magic word *automated."

Automated means one and done. In other words, you can set up your message and designate how often you’d like it to repeat.

Then you can relax and enjoy not having to worry about it as the recurring message sends out.

## [How Can You Use a Text Repeater?](#how-can-you-use-a-text-repeater)
A text repeater tool may sound intriguing, you think - but is it actually *useful*?

How can you actually use recurring messages? In what cases would it be beneficial?

Here are some real-life examples you can check out.

### Recurring Employee Notifications
Use recurring messages internally for your business or organization’s staff.

This can allow you to send notifications about recurring meetings, HR items, IT maintenance, or other relevant reminders or announcements.

*Examples:*

> Don’t forget to clock in today!

 



> Hello! If you are reporting to work today, please submit your Daily Health Self-Certification by clicking this link: [link]

 


> COVID-19 Daily Check In - Night Shift: Use link to answer all 5 questions daily BEFORE arriving on site. [link]

 


> Here is the daily question and graphic of the day to go over in morning huddles. [link]

 


> Good morning! The Morning Motivation Group is today at 10AM. To join, please click [link]

 


> Please complete and submit your reports by the end of the day. 

 


> Weekly reminder: Management meeting at main office at 5 pm.

 


> Weekly remote system maintenance will begin at 7:00 pm.  Please connect your company laptop to the internet to receive updates - Thank you.

### Event Reminders
Whether you have a for-profit business, a non-profit organization, or something else, recurring text reminders can help drive up attendance to your events.

That way, both you and your audience can get the most benefit from your services.

*Examples:*

> Going live in 5 minutes on Facebook! Hope to see you there :)

 


> Prayer Line today @ 6 p.m. Join us! Mondays,Tuesdays, & Thursdays. Dial [phone number].

 


> Reminder: Hot lunches today at 12-noon @ [location]. Until supplies last.

 


> Ready for the Word and worship tomorrow? Join us at 10am! Access the live stream here: [link]


### Recurring Promotions
Do you run regular promotions for your business or service? Maybe monthly specials? Weekly discounts?

Use recurring notifications to let people know about these deals - thus, saving time while still reaping the rewards of boosted revenue from your SMS promotion.

*Examples:*

> Tonight it's Steak Night at Leo’s - Steaks are 25% off! Come hungry!

 


> Get ready for our new releases!  Dropping soon!

 


> Enjoy $75 off when you schedule a FREE consultation with us. Schedule here: [link]


### Appointment Reminders
Appointment no-shows are frustrating.

But most of the time, these “truants” are not intentionally missing their appointments. Likely, many of them simply forgot.

Reduce that no-show rate with recurring appointment reminders via SMS.

It means less frustration for you and your office. Not to mention it benefits your client, patient, or customer, because they’ll be able to take advantage of the benefit of your service.

*Examples:*

> Hi, this is an APPOINTMENT REMINDER for [name] at the [business]: Thursday 2:30-5:00PM and Friday 2:30-6PM

 


> Reminder: Your child has speech therapy this week at 2:00PM. Please arrive 10 minutes early.

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## [How Do You Set Up a TextRepeater?](#how-do-you-set-up-a-text-repeater)
Let’s say you’ve decided to use recurring SMS via a text repeater.

But there may be a few questions burning inside your mind:
- How in the world would you go about it?
- Is it difficult to set up?
- What if you need to edit or delete the recurring message?

Not to worry! Setup is not difficult, and all of these questions will be answered below.

### Step 1: Sign Up for an SMS Platform
To set up and manage recurring text messages, you need an SMS platform like Mobile Text Alerts.

Sign-up is simple and doesn’t cost anything to try it out. Just [create a free trial account](https://mobile-text-alerts.com/signup) and you’ll be able to test it out to see if it’s a right fit for you.

[GET A FREE TRIAL NOW](https://mobile-text-alerts.com/signup)

### Step 2: Load in Contacts
Once your account is set up, you’ll need to add in contacts before you can send messages.

There are several easy ways to add contacts:
- [Manual entry](https://mobile-text-alerts.zendesk.com/hc/en-us/articles/5098382075291-Manage-Subscribers)
- [Importing spreadsheets](https://mobile-text-alerts.com/articles/importing-contacts)
- [Text-in keywords](https://mobile-text-alerts.com/articles/text-to-join)
- [QR codes](https://mobile-text-alerts.com/articles/qr-codes)
- [Online sign-up page](https://mobile-text-alerts.com/articles/web-forms)
- Automations ([integrations](https://mobile-text-alerts.com/integrations) and [API](https://mobile-text-alerts.com/articles/text-message-api))

To get started with testing, we’d recommend that you do a quick manual add of your own phone number from the [Manage Contacts](https://mobile-text-alerts.zendesk.com/hc/en-us/articles/5098382075291-Manage-Subscribers) page.

### Step 3: Select to “Schedule” the Message
From your platform’s [Send a Message](https://mobile-text-alerts.zendesk.com/hc/en-us/articles/5182159913499-Send-a-Message) page you’ll have the option to send the message “now” or to “schedule” it for later.

Select the "arrow" icon on the "send message" button to view the scheduling option.

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### Step 4: Choose the Date/Time
Next you’ll choose the date and time you’d like the message to go out.

Simply select the date and time from the calendar tool. (Note: you’ll need to make sure your time zone is set up correctly in your account [Settings](https://mobile-text-alerts.zendesk.com/hc/en-us/articles/5100876427931-Settings).)

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### Step 5: Identify Your “Repeat” Preference
You will then be able to select how often you’d like your message to repeat. 

Your “repeat” options are:
- Don’t Repeat
- Every Day
- Every Week
- Every 2 Weeks
- Every Month
- Once Per Year

small_text-repeater-screenshot-03 (1).png

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If you’d like your message to go out on specific days of the week, you can designate that as well. For example, you can set the message to go out every 2 weeks on Thursday and Friday, or every week on Tuesday.


### Step 6: Fill Out the Rest of Your Message Preferences
Once you’ve determined when and how often you’d like your message to send, scroll down to select the recipients for your message.

Lastly, scroll to the bottom of the screen to type out the content you’d like to include in your message, and click the “Schedule” button.

That’s all there is to getting it set up! 

### Editing or Deleting a Recurring Text
What if you create a recurring text but then decide you don’t need it anymore?

Or what if you only need a text to recur for a certain period of time?

No sweat!

You can easily manage your scheduled messages from the [Scheduled Messages](https://mobile-text-alerts.zendesk.com/hc/en-us/articles/7600551251099-Scheduled-Messages) tab on your platform.

Simply click the “Delete” icon if you want to stop a recurring message.

If you just need to adjust the days of the week or change how often it goes out, you can click the “Edit” icon. This will allow you to make changes. You can then scroll down and click “Save Scheduled Messages” to save those changes.

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