SMS Magic: Everything You Should Know + Alternatives [2025]

Have you experienced the magic of SMS?

As you’re thinking about SMS options, SMS Magic is one name that may have popped up for you.

So is SMS Magic a good solution for you? How does it compare to other SMS platforms?

Let’s jump in and find out.

What Is SMS Magic?

SMS Magic (or SMS-Magic) is an SMS portal and integration service that allows you to send text messages at scale.

Although SMS Magic offers the option to be a standalone solution, it’s primarily marketed as an integrated service to go along with Salesforce and Zoho CRM.

SMS Magic was founded in 2008 in Nevada, USA.

Is There a Difference Between SMS Magic and SMS-Magic?

There is no difference between SMS Magic and SMS-Magic.

It would appear that the business is officially called SMS-Magic but sometimes presents itself as “SMS Magic” (without the hyphen).

SMS Magic and Salesforce

One of the major CRMs that SMS Magic integrates with (along with Zoho SMS) is Salesforce.

SMS Magic can integrate with Salesforce directly through Salesforce’s AppExchange.

Through the SMS Magic / Salesforce integration, you’re able to:

• Send text messages
• Manage conversations
• Automate messaging flows

You’ll be able to set up your entire messaging flow and sync you contacts directly within Salesforce.

SMS Magic Features

What are some of the most important SMS Magic features you’ll want to know about…

• Salesforce integration & API
• Zoho CRM integration
• Mobile app
• Text message sending
• Mass texting
• Messaging workflow setup
• Managed phone number registration
• Open SMS API
• Call forwarding add-on
• “Email to text”
• GDPR compliance

How SMS Magic Works

So how does SMS Magic actually work?

1. SMS Magic allows you to either integrate with Salesforce, Zoho CRM, or some other CRM—or you can use it on its own.
2. If you decide to integrate with a CRM, you’ll just have to find SMS Magic in the CRM integration store or marketplace. Alternatively, you could set up integrations via SMS API.
3. Once you hook up the integration via an API key you’ll be given, you’re ready to start setting up messaging flows within the CRM platform.

SMS Magic Reviews

SMS Magic has generally favorable reviews.

Some representative positive reviews would include:

• “I absolutely love the convenience and efficiency that SMS-Magic offers. Being able to easily send and receive texts directly from my CRM has greatly improved my communication with clients. Plus, the automated features have saved me so much time and effort. Truly a game-changer in my daily business operations!”
• “We have used SMS Magic since about 2017 and they have enabled us to send 1-1 and 1-many messages, via Campaigns, to all of our audiences. Very simple to use messaging capability within Salesforce itself, too.”
• “SMS-Magic is easy to integrate with Zoho CRM. We have also had great customer service. Our rep Aditi is great and she is attentive to our needs and questions. She has helped us with the setup of automated messaging as well as conversational messaging.”

Here are some representative negative reviews:

• “Terrible. I rarely write reviews but their negligence and ignorance to the problem lead me to doing so.”
• “Working with SMS Customer service is extremely slow. We have run into several technical issues that each took a significant amount of time to resolve—resulting in the loss of some of our business functions that revolved around text messaging.”
• “Their customer service is difficult to understand and work with, English is not their first language. Very disappointed in their customer rep, they did not offer us the upgrade to improve our funtionality, and every time I ask a question I feel like it gets redirected. A lof of the features cost extra and took a lot more time to implement and were not easy to get working well.”

SMS Magic Pricing

SMS Magic pricing is based on 2 factors:

• The number of users you have on your account
• Whether you want full service capabilities or only need basic features – the following features are not available on all plans:
  • Link shortening & tracking
  • Converse Desk individual conversations
  • Managing multiple inboxes
  • WhatsApp messaging
  • Sending SMS via the mobile app

Basic service (without including any of the bulleted list above) is $7 per user per month.

More comprehensive service (not including link shortening/tracking, WhatsApp messaging, or mobile app messaging) is $10 per user per month.

The most comprehensive service is $15 per user per month.

(All plans come with 3,000 SMS credits.)

SMS Magic vs. Competitors

How does SMS Magic compare to other competitors in the SMS sphere?

FAQ

Here are some other questions regarding SMS Magic.

How to log in to SMS Magic?

You can log in to SMS Magic here.

What’s the difference between SMS Magic, Magic SMS, and TextMagic?

SMS Magic, Magic SMS, and TextMagic, though all having similar names, are actually all separate products.

SMS Magic is the product in question as the subject of this article.

Magic SMS is the name of at least two mobile apps available for Android—one of these apps is a messaging platform while the other helps users perform a specific magic trick related to receiving an SMS.

TextMagic is an SMS platform that allows users to send mass text messages.

Is there an SMS Magic app?

Yes, SMS Magic has a mobile app.

However, users will only have access to send messages through the app if they purchase the highest tier SMS Magic plan.

How do you use SMS Magic with Salesforce?

To access SMS Magic for Salesforce, search for the app in your Salesforce AppExchange marketplace.

If you have an SMS Magic account, you’ll then be able to start using it with Salesforce.

What’s the SMS Magic logo?

Here’s the logo for SMS Magic:

What’s Your First Step Toward Sending SMS?

In this article, we’ve gone over several aspects of SMS Magic so that you can evaluate whether it would be a good solution for your business.

We’ve seen how it works, features offered, pricing, and a lot of other information.

Interested in testing out an SMS Magic alternative? Get your free trial here to see how SMS would work for you.