Texting for business has now become commonplace.
By some reports, 68% of businesses use texting for marketing purposes (and that doesn’t seem to be counting businesses that use it for other purposes).
With read rates as high as 98%, it makes sense.
It’s no longer unusual to receive texts from companies about deals, appointments, upcoming events, and other pertinent info.
And maybe you’re looking into texting for your own business—or are looking into switching texting providers.
How does texting for business actually work? How do you get started? What services are out there and which one should you use?
This article will give you a walkthrough of the basics you need to know to arm you with info that will help you make a good decision.
Let’s get into it!
If you don’t need a lot of explanations, you can try out texting for business with a free Mobile Text Alerts trial here.
There’s no credit card needed for the trial, and no obligation.
You’ll get 14 days to try it out with 50 free messages.
Texting for business works similarly to using email software:
Let’s dig into each of these a bit more…
Using an online texting software, you’ll have a few different means at your disposal to collect contact information.
You can…
Uploading or syncing current lists and creating a “keyword” are 2 of the most common methods.
You’ll be able to use the online software to send text blasts as needed, or to schedule blasts for specific times.
You can also create different kinds of automations…
You just select your recipients and type out your message(s) in the appropriate section within the online dashboard.
(You can also have 1-on-1 conversations with recipients via an online texting inbox.)
Your online platform allows you to view reporting regarding how your messages perform, so that you can evaluate how your campaigns are going.
You’ll be able to see data such as…
Businesses use texting for an almost unlimited number of reasons.
The numerous reasons tend to narrow down to a couple of categories…
All kinds of businesses and organizations use texting. These types of businesses could be divided into those who use it primarily for sales and marketing and those that use it primarily for other “alerts”—including, but not limited to…
There are a few easy “first steps" to getting started with texting for your business…
You probably already have an idea for what you want to use texting for, and most major texting platforms offer the basic features you’ll need in order to accomplish your goals.
So you’ll want to find a platform that’s…
You can locate a few different platforms to compare against if you’d like, or just pick 1 to try.
Once you’ve selected at least 1 texting platform to try, go ahead and sign up for a free trial.
Within the free trial, test whatever elements would be pertinent to meet your message goals. Here are a few ideas…
Testing all of these elements will give you a good feel for how the platform is going to work for you.
If you decide that you like the texting platform you’re trying, you can upgrade your free trial to a full plan.
Most texting platforms offer month-to-month options with discounted annual options, so you can always try a monthly option before saving money with an annual subscription.
There are a variety of texting programs you can use for texting for your business. Here are a few of them…
(See “How to Get Started with Texting for Business – Find a Platform(s) to Try” above.)
Interested in taking the first step?
Try texting for your business for free today.
Start sending mass text messages to your entire list today!
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