Contents1) EVERYONE Reads Their Texts2) Texting Is Simple3) Texting Provides Immediacy4) Texting Allows You to Automate5) Texting Allows You to Customize Your Tone for Different Audiences6) Texting Helps You Get More Engagement7) Texting Can Help Lower Costs8) Texting Can Improve Customer Service & Retention9) Texting Gives You Time to Think About Your Message10) Texting Is More Convenient Than Calling11) Texting Can Boost Other Communication Channels12) Texting Is Cross-Generational13) Texting Is Old and New at the Same Time14) Texting Is Being Adopted by More and More BusinessesHow to Implement a Text Notification System
To text or not to text?
The answer is… there’s no question!
Why? Because everyone’s already texting.
One study even found that American texters send or receive an astounding average of around 40 texts per day.
Instead of resisting the inevitable, how can you harness the texting benefits to the best of your ability—for your life, your business, and beyond?
Here are 14 advantages of texting to help you understand why you should take advantage of texting for your business.
That means when you send a text, you can know with almost absolute certainty that your recipient will actually read that text.
For businesses, that’s mind-blowing. Most other marketing channels don’t even come close.
Even for your personal life, it means you can have much greater confidence about your recipient actually reading your message.
Think about it—would you send an email asking your spouse to pick up milk on their way home from work? No way. You’d send a text.
So that means texting presents an awesome opportunity to really reach people where they’re actually looking.
According to the Simplicity Index, “64% of consumers are more likely to recommend a brand because of a simple experience.”
Which means… simplicity is important!
Texting offers a simple and straightforward way to communicate important messages in a direct manner.
Unlike email, which can require the reader to go through multiple clicks on the computer or phone, people can quickly read text messages that are easily parsed for their intended meaning.
This makes it easier for customers, or anyone else that you text, to understand any information you want to quickly deliver.
Text messages give businesses the ability to reach people quickly.
Unlike email, customers can see and respond to texts almost instantly.
And texts don’t require logging into an online inbox.
This immediacy means messages can be shared in real-time, creating a more interactive experience between business and customer.
Hi Wanda! Your free trial expires here shortly at 2:00. Were you interested in moving forward with a full account?
Texting can be used as an automated customer service tool.
Through automation, you can send personalized messages to customers in response to common questions or issues they have. This can help streamline communication and can help make sure customer inquiries get answered promptly.
Additionally, you can set up automated marketing campaigns, appointment reminders, or scheduled alerts.
Setting up all of this to be hands-free helps free up your time to focus on other tasks.
Hey James, you left some items in your cart. You can claim 25% off your order if you check out now using the following link: [link]
Texting for business allows you to customize the tone of your messages according to the audience you're trying to reach.
For instance, you could use a friendly and informal style to address customers, while adopting a more urgent tone when trying to collect payment from unpaid invoices.
With texting, you have the freedom to adjust your approach according to the situation, so that each message is tailored to the recipient.
That way, you can make sure that your communication is always taken seriously and responded to promptly.
Texting offers an immediate connection with customers that other methods of communication just can’t match.
Since people are almost certain to actually see your texts, they are much more likely to engage with the call-to-action within your message—whether that’s answering a question, booking a call, making a purchase, or whatever else you’d like your recipients to do.
Furthermore, texting facilitates customer engagement by creating a two-way conversation that feels personal. Customers are more likely to interact with your brand when they can have an easy dialogue.
In the long run, texting is often less expensive than some other forms of marketing, like direct mail or radio/TV ads.
This is especially true if you take into account the relative amount of impact your texts can have on your audience due to its high read rate. (Meaning, you don’t need as large of an audience to make a significant impact compared to some other marketing channels.)
To put it in perspective, if you send a text message campaign to 5,000 people, it would cost $110-$138, and you’d reach most if not all of those people.
A direct mail campaign to 5,000 people, on the other hand, could cost $1,500 or more. And you’d likely not see as high of a response.
With texting for business, you can respond much faster than with traditional customer service channels like email or phone calls, which can help improve customer satisfaction.
And better customer satisfaction means… better retention rates.
As mentioned, texting also enables two-way conversations, which allow you to get more detailed information from customers. That helps you better serve them and address any issues they may have in real-time.
Additionally, texting gives customers more control over the conversation since they can easily opt out if they no longer wish to receive messages from you. All they need to do to opt out is reply “STOP.”
This makes it easier for customers who don’t want to be contacted anymore, without having them feel as though their concerns are being ignored.
In comparison to phone calls or other live channels, texting gives you time and opportunity to think about your message before you send.
You can perfect each word, craft the ideal tone of voice, and make sure you’re communicating everything you want to say.
Granted, many conversations warrant a voice-to-voice interaction.
But many conversations are actually better via text, because you can make sure you say exactly what you want to say.
Answering the phone is inconvenient.
Hopping on a Zoom call is inconvenient.
With texting, on the other hand, your recipient doesn’t need to get interrupted with whatever it is they’re doing.
They can just open and respond to the text whenever they’re able.
Texting vs. email vs. social media – which is better?
Rather than these tools competing with each other as a dominant marketing or communication channel, they can actually complement each other.
Have an important email you want to send? You can shoot over a text that instructs people to “check their email.”
Or you send the same message both via SMS and email to get it in front of more eyes.
Running a social media campaign? Include a link to it within a text.
These examples are just a few ways that texting can help make your other communication channels more effective.
Texting is a form of communication that everyone uses.
From youths to great-grandparents, there aren’t many other channels that can reach such a wide variety of people.
Texting, on the other hand, is universal.
Texting isn’t going away anytime soon.
It’s been a tried and true method of communicating for a couple of decades now.
But… using texts for your business is still a relatively new concept.
So texting is in the unique position of being both old and new at the same time.
Which means, texting has the benefits of both: the stability of longevity, and the freshness of novelty.
(In other words, texting is stable because it’s already been around a long time. And at the same time, using it for business is a fresh enough concept that the market hasn’t gotten numb to it.)
Nobody wants to be late to the game.
More businesses are implementing texting into their marketing and communication plans.
Recognizing that, businesses need to decide if they want to get ahead of the game while the market is ripe.
The best time to get into SMS is now while consumers are getting more used to SMS marketing but aren’t overwhelmed.
Texting offers many advantages for businesses looking for an efficient and cost-effective way to communicate with customers and drive sales growth.
Taking advantage of this technology now will set your business up for long-term success in the future.
By incorporating text messaging into your company's communication plans today, you'll be able to reap all the benefits it has to offer sooner rather than later.
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