The Best SMS Marketing Tools and Features to Drive Better Webinar Success

By Jacob Meader | 11 Aug 2020

 

 

 

What makes a webinar ‘successful’? You could answer that question a number of different ways.

 

Perhaps you’re simply looking to grow brand awareness. In that case, high registration and attendance numbers may be all you’re looking for.

 

In other cases, you may be looking to grow sales, in which case you’re most concerned about attendees and then whatever follow-up you do with them in hopes of winning their business.

 

Whatever your definition of success is with your webinar strategy, SMS marketing can be beneficial.

 

To show how, we’re going to break down how it can be helpful in every phase of your webinar marketing.

 

Webinar Promotion 🚩

Automated Responder Messages 🤖

During the promotion phase, SMS can be used in partnership with email and social media-based marketing strategies. Because SMS is consent based, you obviously cannot broadcast your webinar announcement to a large audience via texting.

 

However, what you can do is request a phone number as part of the webinar signup form and ask registrants if they are willing to receive texts from you. With that number and their consent, you can text them confirmation of their registration and provide them with a link that they will use to sign in to the webinar when it starts.

 

There are two benefits to texting a link for the webinar at registration.

 

webinar promotion text reminder

 

First, it is simply giving people another medium where they can find the link to the webinar. This makes it easier for them to access it because even if they accidentally delete an email or misplace a link, they can Coalso find what they need in their texts.

 

Second, though it may seem surprising, 25% of webinar attendees use their mobile device to view the webinar. By giving them a link in their text messages, you’re helping that ¼ of attendees easily access the webinar on their preferred device.

 

Day of the Webinar đŸŽĨ

Reminder Messages ⏰

On the day of the webinar your biggest concern is simply getting people to attend. On average only 46% of the people who register for your webinar will actually attend. So simply improving your method for sending reminders can be a huge help in improving webinar performance.

 

day of the webinar reminder sms

 

One webinar host started using texting to send reminder alerts to his registrants and he saw dramatic improvements in attendance.

 

Why is that?

 

Because for quick, immediate information there is no better marketing channel than SMS. People have to make the choice to log in to their email or a social account. Most of us screen our calls with caller ID. But everyone reads their texts—so if you need to send out a final reminder ten minutes before you go live, texting is absolutely the best way to do that.

 

Post-Webinar Follow-Up ↩ī¸

Drip Campaigns 💧

Finally, in the days after the webinar, you can use a drip campaign—a series of slowly released messages sent out over a long period of time—to follow up with all of your attendees.

 

There are many things you can include in a drip campaign after the webinar. Here are a few suggestions.

First, you can send out a link to the webinar replay to people who signed up but did not attend. This allows even no-shows to have a chance to view the webinar on their own time.

 

webinar follow up sms

 

Second, you can send out mobile surveys asking follow-up questions asking attendees what they thought of the webinar, what was most helpful, what was least interesting, and so on.

 

Third, you can use texting to request time for a follow-up conversation with a member of your sales team. You could do this using mobile surveys—send out a few different times and ask them to pick one. Or you could simply send a normal text message and include a link at the end where they can sign up for a time to talk to someone.

 

Conclusion ⭐

What is great about texting is that it excels at short, simple communication and it has unparalleled engagement rates relative to other marketing channels. For both of these reasons, it can be an excellent method for improving webinar marketing results.

 

If you’d like to get started using texting to improve webinar performance, sign up for a free trial with Mobile Text Alerts today. You won’t need to give us your credit card information when you sign up. It’s a free 14-day trial that allows you to test out the software to see if it’s right for you. Good luck! 

 

Sign Up Now

 

 

Zoom & GoToWebinar Users

If you are using one of these webinar platforms, we have a special offer for you. For a short period of time, we are giving away free Mobile Text Alerts accounts which are pre-loaded with 2,000 messages each! Just sign up with your email. It takes about 15 seconds. No credit card required.

 

SMS Reminders for Zoom Meetings

According to the Zoom Help Center:

Zoom Meetings are designed to be a collaborative event with all participants being able to screen share, turn on their video and audio, and see who else is in attendance.

Zoom Meetings are free although they do have limitations on participants (100 participants) and length (40 minutes).

Zoom Meeting users use Mobile Text Alert's mass texting feature to remind their particpants to show up to their meetings. Texts can be sent or scheduled before or after the meetings.

Would you like a free Mobile Text Alerts account? You can send 2,000 text messages to your Zoom particpants for free and instantly boost your meeting attendance.

Click the button below to learn more and sign up for a free account.

 

đŸŽĨ Zoom Meeting Users - Sign Up Here

 

 

SMS Reminders for Zoom Webinars

According to the Zoom Help Center:

Zoom Webinars are designed so that the host and any designated panelists can share their video, audio and screen. Webinars allow view-only attendees. They have the ability to interact via Q&A, Chat, and answering polling questions. The host can also unmute the attendees. Attendees in webinars, can not rename themselves as well.

Zoom Webinars is an add-on plan which means you have to have at least one licensed host to purchase it. Zoom Webinars start at $40/mo/host for 100 attendees.

Zoom Webinar users use Mobile Text Alerts to automatically schedule SMS reminders before and after their webinars to double their attendance, replay views, and sales. Signing up and connecting your Zoom Webinar account can be done in less than 1 minute.

If you include the Zoom Webinar join URL in your SMS reminder message then you can track the number of people who click on it to join. This will help you measure the effectiveness of SMS reminders for webinars.

Would you like a free Mobile Text Alerts account? You can send 2,000 text messages to your Zoom webinar registrants for free and instantly boost your webinar attendance.

Click the button below to learn more and sign up for a free Mobile Text Alerts account.

 

đŸ’ģ Zoom Webinar Users - Sign Up Here

 

 

SMS Reminders for GoToWebinar

According to GoToWebinar:

GoToWebinar is a webinar software tool designed for engaging online events. Webinars help you reach your audience and build brand awareness so you can grow your business.

GoToWebinar Lite starts at $49/month and limits your webinars to a maximum of 100 particpants.

GoToWebinar users use Mobile Text Alerts to automatically schedule SMS reminders before and after their webinars to double their attendance, replay views, and sales. Signing up and connecting your GoToWebinar account can be done in less than 1 minute.

If you include the GoToWebinar join URL in your SMS reminder message then you can track the number of people who click on it to join. This will help you measure the effectiveness of SMS reminders for webinars.

Would you like a free Mobile Text Alerts account? Send 2,000 text messages to your webinar registrants for free and instantly boost your meeting attendance.

Click the button below to learn more and sign up for a free Mobile Text Alerts account.

 

🌐 GoToWebinar Users - Sign Up Here