Texting Software for Business: 20 Apps

November 3, 2022 | By Sam Pelton
Texting Software for Business: 20 Apps

So you’re looking for the best texting software for business.

Specifically, you want to find out what’s the best texting software for your business.

There are a lot of services out there! It can be tedious work to sort through them all and find the right fit.

So how do different services compare when it comes to features that will help in your general business communication (including marketing and beyond)?

We’ve compiled another list of some of the top texting software for business, comparing and contrasting different features that can help.

No need to spend a lot of time and effort pursuing research that’s already been done!

Check out our list below - And then, a few points on how to make the best decision for your business.

But first, a brief note about how you can use texting for business.

How You Can Use Texting Software for Business

SMS software has the obvious use case of marketing to your customers.

You can use it to send deals, promote new products, and get your customers to engage with you.

But what else can you use texting software for besides marketing?

Before we get into the list of specific apps, let’s briefly go over some of the other ways you might use texting software:

  • Customer service interactions
  • Office memos
  • Meeting and event reminders
  • HR notices
  • Payroll alerts
  • Safety announcements
  • Employee recognition notices
  • Cancellation updates
  • Weather alerts
  • Scheduling requests

The list goes on, but you get the idea!

With those use cases in mind, let’s move on to point out some of the best texting software for business (beyond just for marketing purposes).

Happy person texting

Texting Software for Business #1: Mobile Text Alerts

At Mobile Text Alerts, we offer a quality product to meet the needs of your business, both for marketing and non-marketing uses.

What Sets It Apart

  • Easy-to-use platform and mobile app
  • Easy to get started
  • Easy to get quick support when you need it

(Give it a try today for free - prices start at $19/month.)

But we realize you want to be aware of other options as well.

So for your quick reference and convenience, below are other contenders in the texting software industry.

Texting software for business

Other Top Texting Software for Business

For the list below…

  1. We’ve included the star rating for each service from Capterra.
  2. We’ve ranked the list according to the number of reviews the service currently has, to help you sort through the list.
  3. Lastly, we’ve put an asterisk * next to the services we are most familiar with as top contenders.

(You can check out our list of Top 14 Best Text Messaging Services for a more in-depth analysis on some of these services.)

  • Textedly* - 4.6 out of 5 stars from 328 ratings
    • Prices start at $24/month.
  • SimpleTexting* - 4.7 out of 5 stars from 226 ratings
    • Prices start at $25/month.
  • TextMagic* - 4.7 out of 5 stars from 170 ratings
    • Prices are pay-as-you-go.
  • Textline - 4.9 out of 5 stars from 145 ratings
    • Prices start at $59.97/month.
  • Avochato - 4.7 out of 5 stars from 129 ratings
    • Prices start at $19/month.
  • EZ Texting* - 4.3 out of 5 stars from 124 ratings
    • Prices start at $19/month.
  • TextUs- 4.8 out of 5 stars from 104 ratings
    • Prices start at $250/month.
  • Sakari - 4.6 out of 5 stars from 94 ratings
    • Prices start at $16/month.
  • Attentive - 4.9 out of 5 stars from 76 ratings
    • Prices are not advertised.
  • Trumpia* - 4.3 out of 5 stars from 59 ratings
    • Prices start at $45/month.
  • SlickText* - 4.9 out of 5 stars from 57 ratings
    • Prices start at $29/month.
  • Textellent - 4.9 out of 5 stars from 57 ratings
    • Prices start at $19/month.
  • Salesmsg - 4.6 out of 5 stars from 53 ratings
    • Prices start at $25/month.
  • TextMarks - 4.8 out of 5 stars from 51 ratings
    • Prices start at $219/month.
  • DialMyCalls - 4.8 out of 5 stars from 50 ratings
    • Prices start at $6.74/month.
  • Pony Express HQ - 4.7 out of 5 stars from 41 ratings
    • Prices are pay-as-you-go.
  • Heymarket - 4.5 out of 5 stars from 41 ratings
    • Prices start at $49/month.
  • Texting Base - 4.8 out of 5 stars out of 33 ratings
    • Prices start at $50/month.
  • SendHub - 4.4 out of 5 stars out of 33 ratings
    • Prices start at $44.95/month.

Top texting software for business

Let’s Narrow It Down

We realize that listing 20 services to choose from is definitely overwhelming.

So if it all seems like way too much to look through, never fear!

Let’s just take the primary ones we highlighted and put them together in a more manageable view:

  • Mobile Text Alerts (prices start at $19/month)
  • Textedly (prices start at $24/month)
  • TextMagic (prices are pay-as-you-go)
  • EZ Texting (prices start at $19/month)
  • Trumpia (prices start at $45/month)
  • SlickText (prices start at $29/month)

Using that shorter list as a starting point will give you a less daunting frame of reference as you begin your research.

But the question still remains: how do you decide?

Top 6 business texting platforms

So How Do You Decide on a Texting Software for Business?

Even the handful of services we’ve narrowed it down to may seem like a lot to research.

You only have so many hours in your day, after all!

So how do you choose which texting software is best for your business?

Here’s the best way: Try it out for yourself.

Pick 2 or 3 to test out.

Get a free trial and play around with the interface and mobile app.

Here are some questions to ask while you’re testing:

  • Is this user-friendly and easy to use?
  • Does it give me the sending options I want?
  • Is there enough support and help available to me when I need it?
  • Will others on my team be able to easily learn and use it?

If you can answer yes to all of those, then you can decide if the price is right and move forward.

Click here to test out Mobile Text Alerts for free with no hassle, no credit card required, and no obligation.

But in case you’re still on the fence… What specific features can help with both marketing and non-marketing use cases to make your business more effective and efficient?

5 Features to Look Out for in Texting Software for Business

Here are some of the best features texting software offers that can make your business texting easier.

1. Mobile App

Let’s be real…

It’s 2022. If a service doesn’t have a convenient mobile app in this day and age, it’s a little behind the times.

A mobile app will give you easy access to send texts and manage your account whenever you need.

And we all know convenience is king!

2. Automation

Who wants to waste time manually sending messages and re-typing content?

Not you!

That’s why automation in your texting software can help you make your time and effort as efficient as possible.

Texting software can have some good automation features, including:

  • Message scheduling capabilities, so that you can plan and schedule your messages ahead of time
  • Message repeating, so that if you have the same message you want to repeat on a regular basis, you can set it and forget it
  • Drip campaigns, so that you can automatically “drip” a series of messages out over a period of time
  • Smart replies, so that you can trigger automatic auto-responses when people reply to your texts with specific words

Features like these can be a time-saver, and therefore a life-saver.

3. Contact Management

Whether you’re using texts for marketing or for some other purpose, contact management options are essential for maximum effectiveness.

For one, you need to be able to group and segment your contacts.

Otherwise, you’ll end up with just a long list of names and numbers and no way to easily parse out who will receive your messages.

Also, if you already have a list of contacts in your current business database, you need a way to easily import that list. Many texting software services will allow you to load in a list from a spreadsheet.

Another management option you’ll want to consider is the ability to add administrative profiles.

Do you have more than one user who you want to access the software and send messages to your contacts and groups? If so, make sure to pick a platform that allows you to easily add multiple users for free.

4. 2-Way Conversations

Here’s a question to ask when considering texting software.

Does the software have an easy way to manage your conversations?

If your recipients reply, what happens? Can you easily review the replies? Can you respond back?

Or if you don’t want to monitor replies, is there some kind of mechanism to automatically inform people when they try to respond that replies aren’t monitored?

Because if you’re sending out mass texts, odds are some people will reply.

And you need to know how to handle those 2-way conversations!

5. Reporting

As with any business software, with texting software you need a service that offers a level of reporting and analytics.

You need to be able to see certain data about the messages you send.

This would include information such as:

  • How many messages have you sent during your current billing period?
  • Who were all the recipients of a given message?
  • What is the delivery status of sent messages?
  • How many people were added to your contact database during a given time period?
  • Who has opted out of receiving your messages?
  • If you send links for your recipients to click in your messages, who actually clicked on the link?

This kind of data can be vital as you evaluate your texting efforts.

Person texting

Other Features Offered by Texting Software for Business

Some additional features that aren’t necessarily vital but can be useful include:

  • Mobile survey capabilities to collect your recipients’ votes and opinions
  • Text-to-join keywords, so that people can text in to be automatically added to your contact list
  • Web sign-up forms which allow people to easily register for your texts online
  • Text message API if you have developers who can set up efficient integrations with current platforms and services you use
  • Sign-up QR codes to provide another convenient way for people to sign up for your texts
  • Contact cards which your recipients can save to their phone for easy brand recognition on your future messages

So there’s the DL on some good features characteristic of texting software for business.

And in case you’re wondering what all this actually looks like…

Here’s What Texting Software for Business Looks Like

If you’ve never looked into texting software for business, it may be difficult to even imagine what a platform or mobile app would look like.

To help give you a visual and a point of reference, check out the screenshots below.

Dashboard

Manage subscribers

Dashboard app

Subscribers app

Look for business texting software that is attractive, user-friendly, and intuitive in both the online view and mobile app functionality.

Having discussed some of the features to keep in mind, one other element you’ll want to consider is pricing.

Pricing Points to Consider Regarding Texting Software for Business

You know that you can’t make money without spending money.

That being said, pricing is a major point to consider when trying to determine which texting software to choose.

When looking at pricing, make sure you keep the following in mind:

  • Is the pricing describing annual billing, or month-to-month billing?
  • How many messaging credits come with the listed price?
  • What constitutes “credits”?
    • Typically, a credit would be used for every recipient your message is sent to. For example, if you send a message to 100 recipients, it would use up 100 credits.
    • Another item to consider with “credits” is that usually, longer messages (160 characters or more) will use up more credits.
    • Lastly, when it comes to credits, picture messages (MMS) usually use up more credits than “regular” messages (SMS).

Some more generic points to consider would include:

  • If you don’t cancel the free trial, will you be charged?
  • Is there any sort of money-back guarantee?
  • Can you easily change plans later on?
  • Is it easy to cancel your plan if it ends up not working out?

Keeping all of this in mind will help you make the most informed decision possible.

What Texting Software Is Best for Your Business?

That’s a lot of information to throw at you!

But we trust that being armed with this info will help you be more confident in your decision about what texting software would be best for your business.

So start testing out services today and get a feel for what you’re looking for.

Try out Mobile Text Alerts today for free, no hassle and no obligation.

And happy texting!

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