Let’s start with the obvious.
You send photo messages to friends and family from your phone.
You receive photo messages too.
You may have even heard the term MMS (which stands for multimedia messaging service, in case you were curious).
But how does photo messaging actually work?
And how could you send photo messages to a large number of people - for example, as part of a marketing campaign?
The answers are right here, so read on!
First off, we’ll get our terms straight.
When it comes to texting, there’s photo messaging, and there’s MMS.
These concepts are similar but different.
MMS (multimedia messaging service) is the broader term.
It encompasses any text message that contains media. This would include videos, documents, contact cards, and…
So photo messages are a subset of MMS - and arguably the most common form of MMS.
By the way, one other benefit of MMS (and by extension, photo messaging), is that it allows for longer messages than plain text messages.
With the way the text messaging processes are set up, plain texts can technically only include up to 160 characters.
Any more than that, and your message is split up into 2 or more texts. (Although many phones will concatenate the message so the recipient won’t know the difference.)
MMS, on the other hand, allows up to 1,600 characters.
So photo messaging, and MMS in general, is a powerful means of communication, in more ways than one:
“OK, that’s great,” you say.
“But I already know how to send a photo message from my phone. How can I use photo messaging for my business?”
We’re so glad you asked!
You obviously can’t send photo messages from your phone to dozens, hundreds, or thousands of people.
So how do businesses send out texts to their prospects, customers, and employees?
The answer: mass texting platforms like Mobile Text Alerts.
These platforms allow you to manage a database of your contacts and send out mass text messages, including photo messages.
And the process is really simple.
All you need to do is…
With a mass texting platform, you can either add your contacts manually or automatically.
Manually, you can either:
Automatically, you can do one of the following:
Once you have contacts in your texting database, you can then select which recipient(s) you’d like to send a message to.
Then type up your message.
You can find the file you’d like to send from your device and drag it and drop it to attach it to your message.
(Or you can click to select the file directly from your device.)
You’ll be able to see a preview of what the message will look like before you send it.
Once you’re done setting everything up, all that you need to do is click “Send” and you’ll be good to go.
Businesses recognize that texting is hugely widespread. For example, 2.2 trillion text messages were sent in the United States in the year 2020 alone.
(That’s right - 2.2 TRILLION.)
Another example: in the year 2021, the number of mobile subscriptions worldwide reached 8.6 billion.
(Yep, that’s more than the global population).
And the open rates for text messages are incredible - as high as 98%.
So it really goes without saying that texting (and relevant to our discussion, photo messaging in particular) is something businesses should try. And many businesses have significant success with it.
What do they actually use it for?
The possibilities are basically limitless. But some of them include…
Here’s an example workflow of what it might look like…
Any business can follow a similar flow for their own market and product.
If you’re considering trying out photo messaging for your business, the easiest way is to get a free trial on a text alert platform like Mobile Text Alerts.
With Mobile Text Alerts, the free trial gives you full access and 50 free messages to send for 14 days. Your account can be set up and your first photo message sent in 10 minutes or less, so it’s super easy to try it out.
(And there’s no credit card required either, so no need to worry about forgetting to cancel if you decide it’s not right for you.)
Start sending mass text alerts to your entire list today!GET FREE TRIAL