13 Best SMS Marketing Software - Pros, Cons & Pricing [2025]

Marketing with SMS gives you an assurance of one thing: your messages will be read.

SMS still delivers the highest open rates in digital marketing—55%, and 100% “view rate,” meaning people are almost guaranteed to at least see your message. But getting those results also depends on the SMS software behind your campaigns.

In this guide, we compare 13 of the best SMS marketing software in 2025, highlighting their pros, cons, and pricing so you can pick a tool that fits your business goals and send texts that actually convert.

That way, you don’t have to do all the preliminary work of sorting through the dozens of platforms out there for yourself—and you can choose 2–5 to test out to see which would be the best fit for you.

Best SMS Marketing Software: TL;DR

Full SMS Marketing Software Comparison Chart

Why Use SMS Marketing Software?

It’s commonly accepted and understood that SMS is one of the best ways to reach people.

An SMS marketing software gives the most user-friendly and scalable experience for engaging in SMS marketing.

Here are some ways that SMS marketing software makes SMS more feasible…

• Platforms designed for SMS—this means your experience of creating and sending out SMS marketing campaigns will be more user-friendly, since that’s what the platform is actually designed for.
• Robust message sending options—an SMS marketing platform gives you robust message sending options such as automated responses and triggered campaigns, so you can set up your marketing in a way that’s more efficient.
• Easy list management—SMS marketing software makes handling opt-in’s and opt-out’s breezy; when people opt in to your texts, they’re automatically added to your list, and when they opt out, they are automatically removed.
• Analytics—an SMS marketing platform provides online reporting so you can see helpful data on your messages and subscribers.

What all of this means is that a robust SMS marketing plan is not only possible but scalable as you grow in your business and your SMS efforts.

What to Look for in SMS Marketing Software

There are a lot of different SMS marketing software services out there.

But there are a few non-negotiables that you’ll want to make sure the SMS marketing service includes before you consider using it…

• User-friendly interface—look for a solution with an intuitive, user-friendly interface that makes it easy to set up campaigns, manage subscriber lists, and view analytics without excessive training.
  • ALTERNATIVELY (or ADDITIONALLY), a robust SMS API—if you want to have robust customization options, your best bet is to use a service that comes with a robust SMS API you can use to set up your SMS marketing service the way that you’d like it to be.
  • ALTERNATIVELY (or ADDITIONALLY), a user-friendly mobile app—a mobile app will allow you to manage your SMS marketing efforts on the go or when you don’t have access to a computer.
• Solid deliverability—if an SMS marketing software uses shortcuts or doesn’t follow all the carrier regulations on the back end, you may not see good delivery with the messages you send, so make sure the software offers solid delivery for your messages.
• Helpful and available customer support—an SMS marketing software may offer a decent product, but if the customer support is the pits, you won’t have a good experience.

If an SMS marketing software doesn’t have all of those elements, you’ll want to look elsewhere for a solution.

Regarding SMS Marketing Software Pricing…

One major question on top of everyone’s mind when researching a solution is pricing.

Here are a few points to keep in mind in regards to pricing…

Pricing Models

Most SMS platforms operate on a subscription basis.

You’ll pay a regular monthly or annual fee which will allow you to send a certain number of messages per month. (You can upgrade to a higher plan or purchase more credits if you run out.)

With this model, your unused messages may or may not roll over into subsequent months (depending on the policy of the SMS platform you choose).

Another somewhat common model is the “pay-as-you-go” model. With this option, you may pay a monthly phone number or maintenance fee, but other than that, you will pay for messaging credits as needed.

Another model (that’s rare, but exists) is a subscription-based model that’s focused on number of users. With this approach, you’ll pay a certain amount per user, and you may also pay an additional amount for messaging credits.

“Hidden” Fees

Be aware that with most SMS marketing platforms, the prices that they list for their plans don’t include everything you’ll need to pay.

You may also need to pay a regular phone number fee to maintain your phone number, and you may need to pay pass-through carrier fees in addition to the listed subscription fees (or message fees).

Keep that in mind when you’re researching pricing—you may need to do some digging or contact the company to determine the actual amount you’ll be paying.

13 SMS Marketing Software Solutions

Now that we’ve gone over the basics of what SMS marketing software is and does, let’s go over some specific solutions.

You can use this list to help with your own research in order to determine which software will work best for your own situation.

Mobile Text Alerts: Best Overall for Simplicity, Automation, and Transparent Pricing

Summary: Straightforward SMS/MMS platform with automation and transparent, carrier-fee-included pricing—great for teams that want power without complexity.

Reviews: 4.6/5

Key Features

• Automations (drips, keywords, scheduling)
• Opt-in tools (web forms, QR, keywords)
• Segments and templates
• Integrations and API
• iMessage capabilities

Pros

• Simple UI and onboarding
• No surprise carrier pass-through fees on standard plans
• Good balance of automation + usability

Cons

• Smaller third-party marketplace than some marketing suites

Pricing

• Tiered plans starting at $20 per month
• Carrier fees included on standard plans
• Free trial available

Summary: Visual workflow builder and campaign tools with a strong focus on ease of use.

Reviews: 4.8/5

Key Features

• Automated workflows (visual journeys)
• Keywords, drip campaigns, forms, and templates
• List growth tools and basic integrations

Pros

• Very approachable workflow builder
• Easy to use
• Solid support

Cons

• Fewer deep ecommerce integrations than suite platforms

Pricing

• Tiered plans

Summary: Ecommerce-first email + SMS suite with automation tied to store events; Pro plan includes bonus SMS credits.

Reviews: 4.6/5

Key Features

• Email + SMS automations for
• Prebuilt workflows and reports
• Shopify/BigCommerce/WooCommerce integrations

Pros

• Designed specifically for online stores
• Automation and reporting

Cons

• Best value realized when paired with ecommerce stack

Pricing

• Free, Standard, and Pro plans; Pro includes bonus SMS credits

Summary: Enterprise growth marketing platform with AI-driven personalization across SMS, email, and more.

Key Features

• Attentive AI recommendations and copy assistance
• Advanced segmentation and personalization
• SMS, email, RCS, push

Pros

• Built for scale and complex use cases
• Robust integrations and services
• Sophisticated compliance and data controls

Cons

• Pricing not publicly itemized
• Possibly overkill for small teams

Pricing

• Usage-based
• Custom quotes

SimpleTexting: Best for Small Business Texting

Summary: SMB-friendly texting with responsive customer support and MailChimp integration.

Reviews: 4.7/5

Key Features

• SMB-focused texting
• AI message assist
• MailChimp integration

Pros

• Straightforward for small businesses
• Responsive customer support

Cons

• Not much that makes it stand out

Pricing

• Credit-based tiers
• Rollover available

Summary: Self-service SMS with transparent per-message rates and a strong “ease of use” profile.

Reviews: 4.3/5

Key Features

• Pay-as-you-go
• Two-way chat
• API and common connectors

Pros

• Simple billing
• Great for occasional or variable volume
• Clear per-country rate cards

Cons

• A few reports of customer service issues

Pricing

• Pay-as-you-go + optional monthly plans
• Transparent per-message rates

Summary: Omnichannel growth platform combining email, SMS, and push with a large integration ecosystem.

Reviews: 4.6/5

Key Features

• Email + SMS + push in one platform
• Large integration ecosystem

Pros

• Multi-channel segmentation option
• Multiple integrations
• Scales from startup to mid-market

Cons

• May be more than is necessary for SMS-only needs
• Pricing/tiers evolve—reconfirm specifics

Pricing

• Public pricing with calculator
• Plan by contact/message usage

Summary: Business texting with a creative edge—image library and in-app editor help MMS campaigns stand out.

Reviews: 4.5/5

Key Features

• Shutterstock image library + editor (for MMS)
• Automations

Pros

• Image-forward campaigns
• Appeals to multiple industries

Cons

• Likely less developer-centric than CPaaS options

Pricing

• Credit-based plans

Summary: Developer-grade CPaaS for building custom messaging with granular APIs and infrastructure control.

Reviews: 4.2/5

Key Features

• Programmable messaging options (SMS/MMS/WhatsApp)
• Developer ecosystem
• SDKs, webhooks, and tooling

Pros

• Maximum flexibility and scalability
• Global reach and deliverability controls
• Deep developer documentation

Cons

• Requires engineering resources
• Carrier/A2P fees passed through

Pricing

• Pay-as-you-go per message
• Separate registration/carrier fees

Summary: Team inbox for personalized, 1-to-1 business texting with per-user pricing and volume bundles.

Reviews: 4.6/5

Key Features

• Shared inboxes
• Automations and personalization tools
• CRM and productivity integrations

Pros

• Great for conversational support/sales
• Some users are happy with the integrations

Cons

• Often a two-user minimum
• No easy way to reach them via phone (other than texting)

Pricing

• Per-user pricing
• Volume bundles/overages available

Summary: Service that offers options for reviews, messaging, payments, and an "AI employee" in a central platform.

Reviews: 4.6/5

Key Features

• AI employee
• Review capture and management
• Multichannel options (SMS + popular messaging)
• Text-to-pay

Pros

• Excellent for driving reviews
• Unified comms + payments
• Broad integrations

Cons

• Quote-based pricing
• Heavier than basic SMS tools

Pricing

• Bundled, quote-based plans

Summary: Business texting with standout CRM ties—especially for HubSpot and ActiveCampaign.

Review: 4.7/5

Key Features

• Native HubSpot/ActiveCampaign integrations
• Ringless voicemail and IVR options

Pros

• CRM workflow connectivity
• Calling + SMS options

Cons

• Some users report usability issues

Pricing

• Usage-based add-ons

Summary: SMS platform with built-in Text-to-Pay and practical compliance resources.

Reviews: 4.6/5

Key Features

• Text-to-pay
• AI text messaging
• Rich fonts

Pros

• Allow customers to pay via text
• Add visual interest to texts with rich font options

Cons

• Some report concerns with pricing
• Limited integrations

Pricing

• Tiered plans

Narrowing It Down to 5 Options

In all reality, most of the SMS marketing software mentioned above are very similar in terms of what they offer.

Several of them have similar features and when it comes down to it, there’s not much difference between them.

So we can simplify things by taking some representative examples and narrowing it down to 5 categories of SMS platforms that hold more substantial differences.

Here are those examples…

The SMS-Specific Platform: Mobile Text Alerts

Mobile Text Alerts represents the “standard” SMS platform.

This platform and others like it are perfect for those who want a simple yet robust SMS platform & API at a reasonable price.

It’s flexible, not financially prohibitive, and out-of-the-box ready while also being customizable.

(Bonus for Mobile Text Alerts specifically: its listed prices are inclusive of carrier fees, so you don’t have surprise charges.)

The Developer-Centric Service: Twilio

Twilio represents and SMS service that’s focused on being developer-centric rather than on having a user-friendly platform that’s ready for you to use.

The primary benefit of this type of service includes the ability to program and customize it to your specific needs.

These types of services may also be more used to enterprise-level customers and traffic, which could be a consideration if you have a large database of contacts and/or will be sending large numbers of messages.

However, you won’t have the benefit of an out-of-the-box platform or mobile app readily available. (And you may not get to have as individualized of customer service.)

The Email & SMS Marketing Platform: Attentive

Some platforms, such as Attentive, offer both SMS and email marketing services.

These types of platforms can be useful if you don’t already have an email service provider that you’re happy with.

You may find, however, that services tend to be strong in one area or the other (SMS or email) but not particularly in both.

Also, costs may be more prohibitive since it’s a more robust tool than only SMS—so you may en up paying for something you don’t need.

The Multichannel Marketing Platform: Podium

Other platforms, such as Podium, go beyond SMS and even email to be an even more robust multichannel marketing tool.

As with the “email & SMS” example above, these types of platforms could be useful if you don’t have solutions for different marketing channels and you want something more all-in-one.

And also as with the “email & SMS” example, you may find tools like these to be too robust so as to be overkill. Thus, you may be paying for a lot of features you don’t need.

The Customer Service Platform: Heymarket

Heymarket is an example of an SMS service that seems to cater more toward a customer service use case (although mass SMS is still an option).

This type of service can obviously be great if you’re looking to primarily use SMS for 1-on-1 conversations.

However, most SMS marketing will be done on more of a mass scale. So when considering an SMS platform, be mindful of the emphasis of the software you’re considering.

Why Mobile Text Alerts Wins

Mobile Text Alerts gives you a robust SMS platform + API that focuses on what it’s good at (SMS) and delivers hands-on customer support to boot.

You’ll get a user-friendly platform that lets you schedule messages at will, plus a workflow builder so you can create your own custom automated campaigns.

There’s a one-on-one SMS inbox for individual conversations, segmentation for personalized messaging, deliverability reporting, and analytics to help you determine the effectiveness of your campaigns.

On top of all that, you get 1-on-1 coaching calls to help you get started so you’re not left on your own (unless you want to be, of course!)

All in all, it’s an SMS marketing software that just works, so you can focus your time on growing your business instead of micromanaging campaigns.

You can try it out for yourself... get a free trial now.

SMS Marketing Software FAQ

Here are some more answers to frequently asked questions regarding SMS marketing software…

What Is SMS Marketing Software?

SMS marketing software is software, typically offered online, that allows you to send and receive SMS messages on a mass basis.

With SMS marketing software, the messages you send on a mass basis are delivered to each recipient individually. In other words, each recipient will receive the message on their phones as if they were the only recipient.

This differs, then, from group messaging apps that are created more for personal messaging, such as WhatsApp or GroupMe.

How Much Does SMS Marketing Cost?

SMS marketing costs can vary widely depending on the type of software you use and the volume of messages you’ll be sending.

To give a point of reference, Mobile Text Alerts would be on the lower end, and the cost is a minimum of $20 per month for up to 500 messages per month.

One thing to keep in mind is that you shouldn’t expect the costs to be comparable on a per-message basis to email, because the processing fees that SMS marketing providers need to pay are much higher than what it costs to send an email.

However, although SMS costs more than email on a per-message basis, the higher open rates and engagement make it worth it for many businesses.

Also, generally speaking, you will get more discounted pricing for higher volumes of messages.

How Does SMS Marketing Work?

The process for SMS marketing is similar to email:

• You get subscribers to opt in (your SMS marketing software will give you various ways that you can do this)
• You automate or manually send out messages either via an online platform or an API
• Your subscribers will receive messages individually on their phones (even if you send out a mass message)
• You can monitor results via reporting tools
• People can opt out by replying with the word STOP to any of your text messages

Is SMS Marketing Effective?

Yes!

According to the most recent data, 55% of people open their text messages and 100% of people view their text messages.

So even if your recipients don’t actually open your text, they are almost guaranteed to at least see it.

In other words, people pay a lot more attention to their texts than they do their emails, social posts, or other methods of communication.

How to Collect Phone Numbers for SMS Marketing?

SMS marketing software solutions typically provide you with a few different ways you can collect phone numbers for your marketing efforts:

1. Text-to-join keywords: People can text in a particular word to your account’s phone number, and their phone will be automatically subscribed to receive your text messages.
2. Web sign-up form: People can fill out a form online in order to be added to your subscriber list.
3. QR code: People can join your subscriber list by scanning an automatically-generated QR code and then sending in the pre-filled message that appears on their phone.
4. Your own means: If you have your own way to collect phone numbers (such as your CRM database or a form on your site), you can continue to use that and can load your contacts into SMS marketing software via integrations, an SMS API, or a spreadsheet import.

How to Use SMS Marketing?

SMS marketing has several beneficial use cases.

You can use it for purposes such as:

• Special promotions
• Reminders
• Updates
• Announcements
• Product launches
• Cart abandonment follow-ups
• Lead nurturing

The list could go on.

Basically, any potentially beneficial scenario of communication with a prospect, lead, or customer could be an opportunity to use SMS.

Is SMS Marketing Legal? (Best Practices for Compliance)

Yes, SMS marketing is legal.

The legal requirements used to be more stringent, but in the past couple of years they’ve laxed up a bit.

There are a few best practices you’ll want to keep in mind, however, so that you can maintain a good standing with the mobile carriers and therefore get the best message delivery possible:

• Make sure you get clear opt-in consent from your subscribers
• Make it easy and obvious for people to know how to opt out
• Submit registration documents (these should be provided for you by your SMS marketing software provider)
• Don’t send objectionable content related to controversial topics such as sex, alcohol, drugs (including marijuana), firearms, gambling, and loans—if your business pertains to topics such as these, you’ll need to be careful not to specifically mention these items in your messaging

Author Bio:

Sam Pelton is the content director for Mobile Text Alerts, an SMS marketing service that gives businesses an easier way to reach customers. He has 11 years of experience working with the texting platform in the areas of customer support, quality assurance testing, content creation, copywriting, and marketing strategy.