7 Best Klaviyo Alternatives for 2025

Some reasons you might be looking for Klaviyo alternatives...

• Is it the higher subscription costs? By the way, Klaviyo increased prices on February 18, 2025, hiking subscriptions by up to 25%.
• Do you want a platform that offers better customer support?
• Are you in for a plug-and-play marketing solution that’s easy to get started right out of the box like Mobile Text Alerts?
• Is it because Klaviyo doesn’t have a specific feature that you want?
• Do you want to send more SMS without leaving a hole in your budget?

Whatever the underlying reason, you’re really here for one purpose …to find the best Klaviyo alternatives.

And you’re right at home.

In the sections below, we’ll share the top alternatives to Klaviyo right now.

We narrowed down our selection based on:

• Features
• Pros and cons
• User reviews
• Pricing

Let’s get started.

1. Mobile Text Alerts - Best Klaviyo Alternative

Mobile Text Alerts is the best Klaviyo alternative.

A bold claim, you think?

Well, consider this: Klaviyo is primarily an email marketing platform with SMS as an add-on. By comparison, Mobile Text Alerts is a text messaging platform. However, you can still use it for email marketing via Zapier integration. It lets you connect to emailing tools like HubSpot, Mailchimp, and more.

We read Klaviyo reviews online and SMS deliverability issues, complex workflows, as well as high costs due to contact-based pricing are common concerns with many users.

Mobile Text Alerts eases these frustrations with rollover messages, a 1-on-1 SMS inbox, and a beginner-friendly automation system that requires zero coding.

Besides, if you want to build a custom solution, MTA’s REST API offers the same level of customization as Klaviyo.

Pros

• Robust SMS automation
• Multiple ways to grow your list
• No wasted messages. Unused texts roll over
• iMessage support
• Competitively priced

Cons

• Some users say you can’t send long messages. However, this is true of most SMS providers - you can send longer messages; it just uses up more messaging credits.

Features

• SMS Automation – Auto-replies, drip campaigns, and scheduled messages
• Custom API – Build a tailored SMS system for your business
• Integrations – Connect with thousands of apps via Zapier
• 1-on-1 Inbox – Manage personalized, two-way SMS conversations
• Multiple Opt-In Methods – Grow your list via text-to-join, QR codes, web forms, and imports
• AI-Powered Tools – Get AI-generated message suggestions and images
• Message Rollover – Carry over unused texts indefinitely (annual plans) or for one month (monthly plans)
• Reporting and Delivery Monitoring – Gain insights into message performance
• iMessage Support – Expand beyond SMS with richer messaging options

Pricing

Note:

• Each plan has a 14-day trial.
• Annual plans allow you to save up to 25%

Start Your Free Trial

Reviews

Reliable customer care, innovative features, and reasonable pricing are among the top reasons people choose Mobile Text Alerts.

“These guys have been great. I love their platform, and their customer service is amazing.”

Verified User — Capterra

“I absolutely love that I can send a text message or an email to stay in contact with members on my team. The email feature is what keeps me here.”

Verified Customer — Capterra

2. Omnisend

Omnisend and Klaviyo share many features. However, Omnisend is a good Klaviyo alternative if you’re looking for an all-in-one platform with strong omnichannel marketing features.

Omnisend thrives in its ability to create multichannel automation with features like Google and Facebook retargeting sync. It also offers dynamic discount codes and Wheel of Fortune pop-ups to boost subscriber engagement.

Pros

• Beginner friendly
• Supports omnichannel marketing
• Robust automation tools
• Comes with a built-in customer reviews collection tool
• Reasonably priced

Cons

• Limited integrations

Features

• Email Marketing: Drag-and-drop builder, email templates, and segmentation
• Automation: Pre-built workflows for cart recovery, welcome sequences, and customer reactivation
• Omnichannel Campaigns: Email, SMS, web push notifications, and Facebook/Google retargeting
• Segmentation: Customer lifecycle stages, behavior-based targeting, and purchase history
• Product Reviews: Built-in review management, Google rating display, and automated review collection
• Popups and Forms: Customizable pop-ups, landing pages, and gamified sign-up tools like Wheel of Fortune

Pricing

Omnisend has a three pricing plan structured as follows:

• Free: 250 contacts, 500 emails/month, $1 in SMS credits.
• Standard: $11.20/month, 500 contacts, 6,000 emails/month, priority support (paid 3 months upfront)
• Pro: $41.30/month, 2,500 contacts, unlimited emails, $41.30 in SMS credits (paid 3 months upfront)

Reviews

Most reviews that we read praise Omnisend’s feature collection, such as this one:

"Very comprehensive package with excellent support"

Andy G. — Capterra

Still, others feel Omnisend’s user interface is cluttered.

“Actually, navigating around the dashboard can be a little tricky.”

Beth G. — G2

3. CampaignMonitor

Campaign Monitor is a solid Klaviyo alternative if you’re on a budget but want an email marketing solution with robust branding features.

While it may not match Klaviyo’s capabilities, its link review tool ensures your emails are error-free before sending, a feature Klaviyo lacks.

Additionally, CampaignMonitor allows for on-brand transactional emails, enabling users to keep branding consistent across marketing and transactional messages.

Pros

• Easy to use
• Beautiful templates
• Robust segmentation and personalization features
• Built-in link review to prevent broken links

Cons

• Limited AI capabilities

Features

• Email and SMS Marketing: A user-friendly builder with pre-designed templates and branding tools
• Marketing Automation: A visual journey builder for personalized customer workflows
• Segmentation and Personalization: Smart segments to target audiences effectively
• Transactional Emails: Ensures automatic messages (e.g., order confirmations) match your brand’s look
• Analytics: Actionable insights into engagement, acquisition, and overall campaign performance
• Integrations: Connects with e-commerce platforms, CRMs, and other marketing tools
• Link Review: Automatically detects and flags broken links before emails are sent

Pricing

CampaignMonitor offers four pricing plans structured as follows:

• Free: A 30-day trial with basic email features (no credit card required)
• Lite: Starts at $12/month, including core email marketing features
• Essentials: $29/month for unlimited emails, ideal for frequent senders
• Premier: $159/month with advanced segmentation and priority support

Reviews

Users appreciate Campaign Monitor’s performance.

“Campaign Monitor has very good deliverability, which was an issue with other newsletter management systems.” Bob B. — G2

Some feel the platform could be more flexible.

“Diversity in campaign templates required.” Mahreen G. — G2

4. Brevo

Brevo is a worthwhile Klaviyo alternative for businesses looking to improve email delivery.

The platform claims a 99% delivery rate, powered by dedicated IPs and sender reputation monitoring. Klaviyo doesn’t seem to offer deliverability support unless you upgrade to a high-tier plan.

Brevo also provides WhatsApp marketing, a feature Klaviyo does not natively support.

In addition, Brevo allows unlimited contacts on all plans and charges solely on email volume. Klaviyo, on the other hand, charges based on the number of emails sent and contacts. Hence, costs can rack up quickly.

Pros

• Dedicated email deliverability tools
• Unlimited contacts for all plans
• Included WhatsApp marketing
• Easy to use

Cons

• Few third-party integrations

Features

• Email Marketing: Drag-and-drop editor, customizable templates, and AI-powered content generation
• Marketing Automation: Pre-built workflows for abandoned carts, welcome series, and transactional emails
• Multichannel Marketing: Email, SMS, and WhatsApp messaging
• Deliverability: 99% delivery rate with dedicated IPs and sender reputation monitoring
• AI Optimization: Predictive sending and AI-generated subject lines
• Forms and Lead Capture: Customizable, easy-to-embed forms
• Data Privacy and Security: GDPR and CCPA compliance with data stored across multiple secure servers

Pricing

Brevo offers four pricing plans structured as follows:

• Free Plan: 300 emails per day, unlimited contacts
• Starter: From $25/month, includes basic email marketing
• Business: From $65/month, adds automation and A/B testing
• Enterprise: Custom pricing, includes dedicated support

Reviews

Customers seem happy with Klaviyo’s pricing model.

"Better email marketing platform as they charge based on usage, not by number of contacts."

Justin H. — Capterra

Some say it’s hard to use for advanced features, though.

“The learning curve for some of the more advanced features should not be underestimated.“

Gabe G. — Capterra

5. Mailchimp

Mailchimp holds its own as one of the best Klaviyo alternatives with a well-rounded mix of email marketing, automation, and design tools.

While Klaviyo is tailored for data-heavy ecommerce brands, Mailchimp caters to a broader audience, making it easier for beginners and small businesses to get started.

With Mailchimp, users can access built-in design tools like the Creative Assistant and Content Optimizer to create high-quality visuals and copy in a few clicks.

And, unlike Klaviyo, Mailchimp comes with website and landing page builders, allowing businesses to build an online presence without relying on third-party tools.

Pros

• Intuitive design tools
• AI suggestions to help build campaigns faster
• Good customer support and training
• Flexible pricing

Cons

• Rigid customization
• Limited newsletter features

Features

• Email Marketing: Drag-and-drop builder, templates, and A/B testing
• Automation: Customer journey builder, retargeting ads, and transactional emails
• Content Tools: AI-generated copy, subject line helper, and dynamic content
• Audience Management: Predictive demographics, segmentation, and behavioral targeting
• Website and Landing Pages: Build and host a site directly on Mailchimp

Pricing

Mailchimp has flexible pricing plans structured as follows:

Email Marketing

• Free – Basic plan
• Standard – $10/month for 12 months, then $20/month
• Premium – $175/month for 12 months, then $350/month

Websites

• Free – Mailchimp-branded domain.
• Core – $10/month, includes a custom domain.

Transactional Email

• $20 per block (25,000 emails).
• Dedicated IP: $29.95/month (optional).

Reviews

“For sending out newsletters to contacts, this has been amazing just to get on and do it.”

Tyler B — Capterra

“Once you surpass the free plan's limits, the cost can quickly escalate.”

Verified User — Capterra

6. ActiveCampaign

ActiveCampaign and Klaviyo compete at almost the same level when it comes to email marketing and customer segmentation.

However, ActiveCampaign edges Klaviyo on the automation front with conditional logic, a feature that allows you to tweak emails and messages based on customer actions.

Furthermore, ActiveCampaign includes built-in CRM and sales automation tools, which Klaviyo does not. Thus, if tracking leads, managing customer relationships, and automating sales follow-ups are top priorities, ActiveCampaign is one of the Klaviyo alternatives you can consider.

Pros

• Easy to set up and run email campaigns
• Simple contact management with tagging and segmentation
• Integrates well with Salesforce
• Dedicated account manager for enterprise users
• Great for tracking customer behavior

Cons

• Some users report API issues
• No free plan

Features

• Email Marketing: A user-friendly drag-and-drop editor for creating and sending emails
• Marketing Automation: Sophisticated automation workflows with conditional logic to engage customers based on their behaviors and preferences
• CRM and Sales Automation: Customer relationship management and sales process automation within the same platform
• Dynamic Content: Email content personalization

Pricing

ActiveCampaign is priced based on the number of contacts. Here’s a breakdown of how much it’ll cost you for 1,000 contacts.

• Starter – $15/month (Basic personalized marketing)
• Plus – $49/month (Advanced automation and customer insights)
• Pro – $79/month (Full omnichannel marketing automation)
• Enterprise – $145/month (Enterprise-level support and scalability)

Reviews

“Overall, I love ActiveCampaign. It is one of my favorite email marketing platforms.”

Josh L. — Capterra

“Reporting and tracking features are not as robust.”

DJ T. – G2

7. HubSpot

HubSpot is one of the best Klaviyo alternatives for businesses looking for a solution that can do more than email and SMS marketing.

With HubSpot, you can manage the entire customer journey in one place, from capturing leads to conversion and providing post-sale support.

The platform includes a free CRM that tracks customer interactions across email, sales, and support channels, a capability not available with Klaviyo.

Furthermore, HubSpot doubles down on customer service automation, in a way that Klaviyo can’t with features such as ticketing systems and live chat.

Meanwhile, the Commerce Hub allows B2B businesses to manage quotes, payments, and revenue tracking from a single dashboard.

Pros

• All-in-one platform for marketing, sales, service, and commerce
• Offers more customer support features
• Offers sales and revenue tracking
• Supports more integrations

Cons

• More expensive than Klaviyo for small businesses focused only on email and SMS
• Steeper learning curve

Features

• CRM: Free customer relationship management system
• Sales Pipeline Management: Deal tracking and follow-up automation
• Marketing Automation: Email, SMS, and campaign automation with AI-driven insights
• Customer Service Automation: Ticketing system, live chat, and knowledge base
• Commerce Tools: Quote creation, payment processing, and revenue tracking
• AI-Powered Segmentation: Advanced customer grouping based on behavior and interactions
• Omnichannel Marketing: Email, SMS, web forms, and push notifications
• Automation Workflows: Custom workflows for marketing, sales, and customer service
• Analytics and Reporting: Detailed insights into customer engagement and business performance
• Integrations and APIs: Connects with 350+ apps, including e-commerce, CRM, and analytics tools

Pricing

HubSpot Marketing Hub Pricing

• Starter – $15/month per seat
• Professional – $800/month (3 seats) – $3,000 onboarding fee
• Enterprise – $3,600/month (5 seats) – $7,000 onboarding fee

HubSpot Sales Hub Pricing

• Starter – $15/month per seat
• Professional – $90/month per seat – $1,500 onboarding fee
• Enterprise – $150/month per seat – $3,500 onboarding fee

HubSpot Service Hub Pricing

• Starter – $15/month per seat
• Professional – $90/month per seat $1,500 onboarding fee
• Enterprise – $150/month per seat $3,500 onboarding fee

HubSpot Content Hub Pricing

• Starter – $15/month per seat
• Professional – $450/month (3 seats)
• Enterprise – $1,500/month (5 seats)

HubSpot Operations Hub Pricing

• Starter – $15/month per seat
• Professional – $720/month (1 seat)
• Enterprise – $2,000/month (1 seat)

Reviews

“I have been using HubSpot for about two years, and it has met most of our company's needs.”

Verified User — Capterra

“It can be expensive with the add-on features priced per user.”

Elizebeth L. — Capterra

How to Pick a Good Klaviyo Alternative

With many platforms claiming to be the best Klaviyo alternatives, how do you ensure you’re picking one that serves your needs and, more importantly, offers value for your money?

Here’s what you should consider.

Cost

You can only spend your money on a Klaviyo alternative whose cost makes sense. Therefore, compare costs based on subscriber count, email volume, and additional features.

If you’re a small business, look for budget-friendly options. For larger brands, ensure the platform has advanced capabilities.

In addition, look for platforms with flexible pricing tiers, enterprise-level features, and reliable infrastructure to ensure easier scaling as your business expands.

Integrations

A good alternative should integrate with ecommerce platforms like Shopify, WooCommerce, or Magento. Look for compatibility with CRM systems, payment gateways, and analytics tools as well.

One more thing – API access and third-party connectors like Zapier can help if direct integration isn’t available.

Features

When choosing an alternative to Klaviyo, you should ensure it offers features like email automation, segmentation, A/B testing, and SMS marketing.

Also, look for a platform that offers AI-driven recommendations, pre-built workflows, and personalization tools.

In addition, choose one that provides the right balance between ease of use and advanced capabilities without overcomplicating campaign management.

Analytics

Robust analytics help you track performance and optimize campaigns. Hence, look for a platform with real-time reporting, conversion tracking, and detailed engagement metrics.

The best alternatives provide insights into open rates, click-through rates, revenue attribution, and customer lifetime value, allowing you to refine your email strategy for better results.

Scalability

Your email marketing platform should grow with your business.

Hence, choose a provider that supports increasing subscriber lists, higher email volumes, and advanced automation without a steep price jump

Frequently Asked Questions (FAQs)

Is There a Free Version of Klaviyo?

Klaviyo offers a free plan that allows you to send up to 500 emails per month to a maximum of 250 active profiles.

How Many Emails Can Klaviyo Send?

Klaviyo's limits for sending emails depend on your subscription plan.

The lower-tier plan allows you to send 15,000 emails per month at $45. If you exceed your plan's limits, you'll need to upgrade to a higher tier to continue sending emails.

What's Better Than Klaviyo?

There are several alternatives better than Klaviyo.

Take Mobile Text Alerts, for instance. MTA is a good alternative to Klaviyo if your business is focused on SMS marketing.

It offers features like a fully customizable automated workflow builder, iMessage capabilities, and an easy 1-on-1 SMS inbox, making it suitable for businesses prioritizing direct text communication with customers.

Create a Mobile Text Alerts to Get 50 Free SMS

Look.

Mobile Text Alerts seems to have more robust texting features than Klaviyo. And you don’t have to pay as much as you would for Klaviyo. Plus, you can also use the platform to run your email marketing campaign via Zapier integration.

All of that said, we’re giving you an opportunity to grab 50 SMS to try our platform.

You only need to create a free account below to start your 14-day trial.

What are you waiting for?

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