Did you know that 98% of text messages are opened?
That over 2 trillion texts are sent per year in the United States alone?
And that in 2022, the number of smartphone users in the US is estimated to hit 307 million?
The bottom line is that texting presents an unprecedented opportunity to connect with customers, because everybody texts, and everybody reads their texts.
But businesses haven’t caught on.
Many still rely primarily on email.
But since marketing emails only have an open rate of only ~25%, that presents a few issues...
❌You’re missing opportunities for revenue (for example, your customer Katie won’t ever even open your email showcasing your “30% off” holiday sale)
❌You’re missing opportunities for engagement (your follow-up email to new customer John will just sit in his “Promotions” tab - which he never checks)
❌You’re missing opportunities for customer retention (your check-in with inactive customer Juanita will go right to her spam folder)
So how can your business stand out and really reach customers? That way, you can make sure you’re taking full advantage of every opportunity to connect with them.
Enter Mobile Text Alerts.