SMS Review Request Templates + How to Set Up a Review Process

I’ve seen firsthand that SMS review requests work.

As someone who works at a review collection software that has helped thousands of businesses collect customer feedback and testimonials, I can attest to the effectiveness of SMS in getting people to leave reviews.

So here I’m sharing a few key ways to send SMS review requests as a part of your team's existing communication flows.

For medium and large businesses, this goes beyond business exposure and speaks to customer trust - and ultimately, ROI.

(Word of caution: If your business hasn't yet incorporated SMS into your customer communication flow, review requests may not be the best place to start.)

Before proceeding to how to do automated review requests, let's take a moment to evaluate the best way to get more customer reviews in general.

Ideal Review Request Flow

All businesses need online reviews to build credibility online. But getting them isn't always easy.

Typical Reasons for Not Getting Reviews

1. Non-accessible review request form
2. The review form is too long
3. Directing customers to third-party review sites that require logging in
4. Wrong timing
5. Not using personalized messages
6. Not using a follow up message for non-responders

Most of the things on the list are easy to tackle.

The two biggest hurdles are identifying the success moments where customers would be most likely to leave a positive review and how to ask for reviews.

Let’s crack those.

Best Review Request Flow

Start your review request form by asking for honest feedback.

It might seem counterintuitive to start by asking for customer feedback, but that's exactly what you'll need to do to get high response rates and those glowing reviews.

Here's a step-by-step flow for the best review request flow:

1. Ask for numeric feedback (scale 1-5, 1-10, star rating)
2. Ask for open feedback
3. Ask if they'd like to give their feedback publicly
4. Ask for customer name, location (B2C) or company (B2B), etc.
5. Direct link to Google review page from thank you page

And you'll start seeing more reviews fly in.

You can incorporate SMS into your CRM to trigger review requests automatically after leads and customers reach important milestones.

That way your review collection system can be scalable and repeatable.

Real-Life Results for a B2C Brand

An Australian transport provider for the furniture industry, Jeda Logistics, was struggling to get Google reviews, despite having satisfied clients and a growing business. The issue wasn’t the service quality; it was the lack of a system to ask for a Google review in the right way.

The company used text message templates to inform customers when their package is being delivered, and added a direct link to Google reviews as the last step after the delivery.

After six months, they still only had seven reviews on Google.

Once Jeda Logistics changed their review request flow to asking for customer feedback first, then a review, and then directing people to Google, it started to see results.

Results with the Right SMS Review Request Flow

In three months, the B2C company got the following results:

• 171 responses to their customer survey, and
• 69 of the responders left a review
• 40% of respondents left a public review
• 19 new Google reviews

Lesson learned: Right timing + simple review flow = more feedback & better results. You can read the full case study of how Jeda Logistics boosted its online reputation.

And the same concepts hold true for enterprise brands as well - with even more ROI opportunity.

Add Review Requests to Existing Workflows

Take a look at your existing SMS communication flows.

Try to pinpoint instances where people have just completed an action. These are called success moments.

Those are the instances where people are most likely to leave a review, as they’ve just interacted with your brand and are either happy or unhappy about it.

Examples of SMS Workflows

1. Appointment confirmation + reminder
2. Onboarding sequence
3. Order and delivery sequence
4. Educational drip campaign
5. Reactivation flows

and the list goes on.

The SMS templates and workflows vary between industries, but what they have in common is that you can add SMS review requests to them.

Let's take a look at one example in more detail.

Review Request Text Message Templates: Appointment Confirmation

Let's look at booking appointments, as we've all booked a fair share over the years.

Goal of the flow: Reduce no-shows and keep schedules running smoothly

Triggering event to start campaign: Appointment booked

1. SMS right after booking:

“

Hi [First Name], your appointment at [Company Name] is confirmed for [Date] at [Time]. Reply STOP to cancel.

2. Reminder SMS (24h before):

“

Reminder: Your appointment is tomorrow at [Time]. Questions? Reply to this message.

3. Final reminder (2h before):

“

Just a heads-up: your appointment is in 2 hours. Looking forward to seeing you!

In this case, a suitable time for a review request would be after the appointment has ended. For measuring ongoing and long-term customer satisfaction, it's best to encourage customers to leave feedback after some time has passed.

4. Review request (1h after) + reminder:

“

Hi [First Name], thank you for booking an appointment at [Company Name]. How did we do? Let us know by answering this short survey!

Reminder for non-responders after two days:

“

Hi [First Name], thank you for booking an appointment at [Company Name]. We would love to hear what you thought about us! Let us know by answering this short survey!

5. Review request (1 week after) + reminder:

“

Hi [First Name], thank you for booking an appointment at [Company Name]. How do you feel now after a week has passed? Let us know by answering this short survey!

Bonus tip: If you're interested in improving your customer journey and services, collect customer feedback also about how easy booking an appointment was. You can include a direct link to rate their experience in the first message.

“

Hi [First Name], your appointment at [Company Name] is confirmed for [Date] at [Time]. Reply STOP to cancel. How easy was it to find and book a time? Let us know by answering this short survey: [link]

No need to ask for reviews here, but this can help you spot instances where you could improve your processes.

Next up, going over a list of review request templates for different use cases.

SMS Templates to Request Reviews

As some companies have a formal tone of voice, here are ten formal ways to word your review request.

Get inspired by these, but make sure the review request is consistent with your brand's tone of voice.

10 Formal SMS Review Request Templates (No Emojis!)

1. “Dear [First Name], thank you for choosing [Company Name]. We would appreciate it if you could share your experience with us: [link]”
2. “Hello [First Name], your feedback helps us improve. Kindly leave a short review here: [link]”
3. “Thank you for your recent visit. We would value your opinion—please take a moment to leave a review: [link]”
4. “Hi [First Name], we hope everything met your expectations. Please consider leaving a review here: [link]”
5. “[First Name], your opinion matters. Share your thoughts about your experience with
6. “Good afternoon, [First Name]. We appreciate your business and kindly request a brief review: [link]”
7. “Thank you for your trust in our services. Would you consider leaving us a short review? [link]”
8. “We strive for excellence, but are curious to hear how our team did today. Please let us know how we did by completing this quick review: [link]”
9. “Hi [First Name], your feedback is important to us. Please take a moment to share it here: [link]”
10. “This is a friendly reminder from [Company Name]—we’d greatly appreciate a review of your experience: [link]”

If these sound too formal, these casual SMS review request templates might be good for your brand.

15 Casual SMS Review Request Templates

1. “Hey [First Name], how’d we do? Leave us a quick review if you have a sec: [link]”
2. “Thanks for stopping by at [company]! Got a moment to tell us what you thought? [link]”
3. “Hey [First Name], your feedback would totally make our day. Mind leaving a quick review? [link]”
4. “Appreciate you choosing us! Wanna help others find us too? Leave a review here: [link]”
5. “Quick favor, tell us what you thought about [Company Name]! Just takes a sec: [link]”
6. “Hope everything went great! Mind leaving us a few words here? [link]”
7. “Hey [First Name], thanks again for using [Company Name]. What did you think? [link]”
8. “Hey! We’re always trying to get better. Mind telling us how we did? [link]”
9. “Hi [First Name], we’d love to hear your thoughts. Share them here if you’re up for it: [link]”
10. “You’re awesome. If you think we are too, say it here 😄 [link]”
11. “Hey! We’re always trying to do better. Got a second to tell us how we did? [link]”
12. “Thanks again for choosing us! Got a sec to share how it went? [link]”
13. “Hope everything went smooth! If so (or if not), let us know here: [link]”
14. “Hey [First Name], hope you’re doing well! When you have a moment, leave us a review: [link]”
15. “Just checking in, how was everything? We’d love to hear from you: [link]”

Integrating Into Your Tech Stack

All of this can be incorporated into your current communication flow via integration with an SMS API or platform into your CRM or email provider.

An SMS provider may integrate directly with your CRM (such as HubSpot), or else make sure that your SMS provider has solid API documentation and support so that you can integrate without a lot of hassle.

Why Collecting Customer Feedback via SMS Works

Now that you know how to do a killer SMS review request, let's look at the reasons why you should send review requests via text.

Familiar Channel = Higher Response Rates

Customers are far more likely to respond when the message comes through a channel they already trust and expect. SMS isn’t some new, unfamiliar request in their inbox, it’s the same thread where you confirmed their booking or updated their delivery.

In addition, according to SMS marketing statistics, SMS has a 55% open rate and a 100% “view” rate.

Using a SMS review request leads to consistently higher response rates compared to email surveys or random web forms.

Zero Learning Curve

No need to “train” your customers to do something new. They already check SMS and can access your direct review link.

Using the same communication method you use for everything else removes friction and makes gathering customer feedback a part of the existing customer journey.

Feedback While the Experience Is Still Fresh

Whether you send it after a completed order, a home visit, or a consultation, SMS feedback flows let you reach customers at just the right time.

No delay. No forgetting. Just honest, real-time insights.

Easy to Automate (for Both Small and Enterprise Teams)

Plug a SMS review request directly into your current workflows:

• After purchases
• Post-appointment
• After project completion
• End of customer support interactions

This way, review requests are triggered automatically as a part of your existing flows.

Create and Automate Review Process

Before you send your first SMS asking for a review, it’s worth taking a moment to create a clear, repeatable process. Why? Because the right review request process = more feedback, better online reputation, and smarter customer insights.

Here’s how to set one up:

1. Build It Into What You’re Already Doing

The most effective review requests aren’t sent out of the blue. They’re seamlessly added to your existing communication flows, the same ones you're already using to confirm appointments, send updates, or share order info.

Ask yourself:

1. “Where are we already texting our customers?”
2. “What moments make sense to ask for feedback?”

Then simply plug your review request into that flow.

Examples:

• After a delivery confirmation: “Your order has been delivered. How did we do?”
• Post-appointment: “Thanks for visiting us today! Mind sharing your experience?”
• After a successful support interaction: “Glad we could help! We'd love your feedback.”

2. Start with Feedback, Then Ask for a Review

Instead of immediately pushing customers to leave a public review, begin by asking for honest feedback. It feels more personal and respectful, and usually results in higher completion rates.

Your ideal SMS review flow might look like this:

1. Ask for a rating or quick feedback
2. Follow up with an open-ended question
3. Then, ask if they’d like to leave their comment publicly
4. Direct them to Google, Facebook, or another review site from the thank you page

This layered approach increases trust and gives you valuable insight.

3. Personalize It

Use dynamic fields like the customer’s first name, appointment date, or order details. A simple message like:

“Hi Anna, thanks again for choosing Glow Spa! How was your appointment on Tuesday?”

…feels a lot warmer and more human than a generic copy-paste message.

4. Don’t Forget the Follow-Up

Many customers mean to leave a review, but forget.

That’s why follow-up messages are a must. Just one gentle reminder 1-2 days after the original request can significantly boost response rates.

Example:

“

Hi Anna, just checking in, if you haven’t had a chance yet, we’d still love to hear your thoughts! [link]

5. Track, Learn, and Improve

Once your review request process is live, keep an eye on:

• How many people open the message
• How many complete the survey
• How many go on to leave a public review

If there’s a drop-off at a certain point, tweak that step. A shorter survey, better timing, or clearer CTA could be all it takes.

Wrap-Up: Make It Easy, Consistent, and Customer-Friendly

When review requests are:

• Sent at the right time
• Delivered via a channel customers already use
• Easy to complete in a few taps
• Part of an ongoing conversation

…you’ll start seeing more reviews come in, without pestering your customers or adding extra work for your team.

Book a strategy call now to get started with automating your SMS workflows for review collection.