Is this familiar?
A number of years ago a marketing agency started hosting webinars as a way to try and engage potential clients and build trust with them in hopes of turning that prospect into a customer. The first webinar had several hundred signups. Everyone was excited.
Then the day came and only about 40% of the people who signed up actually attended.
The next webinar saw about 10% fewer signups. And only 30% of those who signed up actually attended.
By the time they got to their fifth, sixth, seventh webinars the signup figure had dropped into the low hundreds and attendance was at around 15-20% of everyone who signed up.
They had a great idea. The initial returns were promising. Everyone got excited. And then… it fizzled out. Familiar, right? Depressingly familiar, in fact.
So why don’t people show up for webinars? Is it because they aren’t interested?
No—if they weren’t interested they would not have signed up for the webinar in the first place. They’re interested. They just aren’t attending.
The reason: Everyone is busy. We all have plenty of commitments, a number of different responsibilities to monitor, and in the midst of all that we forget.
It’s especially easy to forget about a webinar since a webinar doesn’t require us leaving the office, meeting another person face-to-face, or finishing a necessary task for our job.
When we feel squeezed for time, we start looking for things to drop—and webinars are often the first to go.
You can’t fix the fact that your prospects are busy, of course. But you can help them remember that you’re hosting the webinar and you can continue to explain to them why they should attend. And the best way to do that is through text messaging.
Why? It’s simple: Everyone reads their text messages.
By using text messaging to remind your attendees that the webinar is happening (or to share a link to the recording with them after the fact) you can improve attendance and overall viewings. In fact, you can improve them dramatically.
In one study, we found that using text message reminders to attendees increased attendance from 11% to 68%—a sixfold increase (source). In another study, one business owner found that 91% of the people who signed up for her webinar saw it either live or through watching a recording later (source).
When you can use texting to promote your webinar, you get better results.
Using an integration via Zapier, EasyWebinar hosts can add a phone number field to their webinar signup form. Then through a partnership with SMS marketing company Mobile Text Alerts, you can automatically send out mass text messages to your attendees to remind them when the webinar is happening and to share a link to the recording after it is done.
Here’s what EasyWebinar users can do using the Zapier + Mobile Text Alerts integration.
Increase webinar sales by automatically sending SMS marketing messages after the webinar. Example:
Apps you’ll need:
Support for this integration is available at firstname.lastname@example.org.
Here are the steps:
When you’re finished, toggle the switch to “On” to activate your SMS integration. That’s it! Now your thank you, reminder, and follow-up text messages will be automatically sent to your registrants based on the time they registered for your webinar.
For a full walkthrough of this process, check out the documentation here.
Don’t hesitate to reach out with any questions! We would be happy to help you get set up - email@example.com.
If you have hosted webinars for any length of time, then you know how hard it can be to get people to actually attend even after they have signed up for your webinar. To a large degree, this is simply a technical problem: Your attendees have a lot of things going on and it is easy to forget about a webinar.
This means that the problem can be solved with a technical solution: Make it easier for them to remember when the webinar is happening. For that kind of need, SMS messaging is the best solution by far. So use texting and watch your attendance and watch rates climb—and from there your revenue will follow.
Start sending mass text alerts to your entire list today!GET FREE TRIAL