7 Best HubSpot SMS Integrations (with Workflows & Use Cases)

Looking for a reliable SMS integration for HubSpot? We've done the hard work for you.

We reviewed seven of the best SMS tools that connect directly with HubSpot and broke down how each one handles workflows, automation, pricing, and real campaign use cases. You'll see what each tool does best, where it falls short, and how to choose the right fit based on your goals and budget.

And because picking the right SMS tool is only step one, we’ve also included a SMS+HubSpot campaign planner to help you turn your marketing efforts into results.

Let's get into it.

Best for Seamless HubSpot Workflow Integration: Mobile Text Alerts

If your team lives inside HubSpot and wants a fast, frictionless way to automate texts, follow up with leads, or remind customers, Mobile Text Alerts might be the smoothest option out there.

What makes it stand out?

Mobile Text Alerts offers native HubSpot integration with two-way personalized messaging, workflow triggers, and a seamless contact sync with no Zapier, CSV uploads, or clunky workarounds.

Example of the SMS inbox within HubSpot:

You can create entire SMS workflows and send campaigns directly from HubSpot, and all conversations are automatically logged in the contact timeline.

For marketing teams, this means SMS promotions, flash sales, and event reminders go out instantly, without switching tools, sales teams can follow up with leads at the perfect time, and support teams can send status updates, appointment reminders, or internal alerts without missing a beat.

Pros

1. True native HubSpot integration
2. Two-way messaging and contact syncing
3. Immediate setup and launch
4. Affordable for small to mid-sized teams while still ideal for large teams
5. Conversations logged directly in HubSpot

Cons

Some advanced features like A/B testing, reporting, or templating still require switching to the MTA dashboard.

Pricing Examples

All plans include 14-day free access and 50 messages to test your HubSpot integration and SMS strategy before committing.

The HubSpot integration on MTA is still new, so you won’t find many public reviews about it yet. That said, Mobile Text Alerts overall holds a 4.6/5 rating across 84 reviews, with 92% positive sentiment on GetApp, G2 and other review sites.

Users consistently rate it highly for ease of use, customer support, and value — three things that matter.

Best for Global Enterprise Messaging: Plivo

If having a telecom-grade SMS infrastructure is on your to-do list and you are equipped to handle APIs, Plivo offers unmatched capability at a global scale.

Plivo is best suited for technical teams using HubSpot who need high volume messaging with deep compliance and control. It works well for businesses sending 10,000+ texts per month and needing infrastructure-level tools especially across different countries and regulatory environments.

Plivo, unlike typical SMS tools, is telecom-grade infrastructure, offered via API. It is used by industries like finance (for secure OTPs), healthcare (for HIPAA-compliant messages), and retail (for number masking and high-volume delivery across countries).

Teams can queue 50,000 personalized messages at once, route them through the best carriers, and track exactly which network handled each one. It also supports IVR systems, multilingual compliance, and voice fallback when SMS fails.

However, integration with HubSpot isn't native. It requires Zapier, Pipedream, or other middleware. That adds setup time, overhead, and often means relying on developers to build and maintain workflows.

Pros

1. Direct carrier access (1,600+ networks)
2. Strong fraud protection and compliance
3. Global message delivery with high reliability
4. Detailed delivery diagnostics with timestamps and error codes

Cons

1. No native SMS HubSpot integration
2. Requires technical setup and maintenance
3. Not built for teams needing plug-and-play tools
4. Some teams report challenges with support and onboarding, especially those without a dedicated developer

Pricing Examples

Plivo holds a 4.3/5 rating on Software Advice, with users scoring it high on value for money (4.5) and ease of use (4.3) making it a choice worth checking out.

Best for Plug-and-Play Campaigns: EZ Texting

If you need a simple, native HubSpot SMS tool that works without heavy setup, EZ Texting is your jam.

EZ Texting is built for small to mid-sized marketing teams that want to launch campaigns, follow up with leads, and send reminders without learning new tools or coding anything.

It integrates natively with HubSpot with no Zapier required. You can trigger SMS from workflows, personalize messages, and manage replies through a shared inbox. It also includes AI-powered message writing and built-in stock photo integration for MMS campaigns.

Teams can build sequences based on actions like form submissions, webinar registrations, or purchase history. Real estate agents can send property alerts, nonprofits can mobilize donors, and salons can manage bookings and reminders all without leaving their CRM.

But while core automation is easy, more advanced features like templates, A/B testing, and analytics require logging into the EZ Texting dashboard. The mobile app is limited, and reviews often mention that credits expire after 12 months. Also, there’s no international support; only US and Canada.

Pros

1. Native HubSpot integration
2. AI-generated messages and stock image support
3. Shared team inbox for replies
4. Great for beginners and non-technical teams

A review from a customer on Capterra emphasizes its simplicity for non-technical teams — "Would recommend for retail sectors interested in SMS Marketing."

Cons

1. The functionality in the mobile app is limited. One user on Capterra said, "Would like to see an app that we're able to use, and not just a web page."
2. Credits expire after 12 months (used or not).
3. No pay-as-you-go option for flexibility.
4. At the moment, it works only with cellular providers in the US and Canada.

Pricing Examples

Overall, EZ Texting has a rating of 4.4 on GetApp and is a good choice for marketing teams.

Best for Professional Services and Review Campaigns: Sakari SMS

Sakari offers global reach, AI-generated messages, and direct HubSpot integration making it especially useful for follow-ups, reminders, and customer feedback flows.

The platform works well for professional service teams, healthcare providers, educational institutions, small retailers, and real estate agents who need to automate routine communication inside HubSpot without depending on developer tools or external apps.

Sakari's native integration allows users to build SMS workflows directly in HubSpot. It supports A/B testing with AI-generated variants, lets teams text from existing landlines or VoIP numbers, and handles multi-country messaging in over 200 regions.

It's a go-to for automated follow-ups, review requests, and reminders. Real estate agents use it to update leads, healthcare teams reduce no-shows, and legal professionals automate client outreach.

A high percentage of users on the HubSpot marketplace praised it for its seamless ability to create workflows on HubSpot.

Some others point out reliability issues like message sync delays, delivery failures, support delays, limited reporting and analytics tools.

One user shared: "It’s tough to trace in terms of analytics and reporting... more could be done for engagement insight."

Pros

1. AI-powered message variants for A/B testing
2. Landline texting support
3. Native HubSpot SMS workflows
4. Effective for reminders, updates, and review campaigns

Cons

1. Limited reporting and analytics (SoftwareReviews)
2. Delays in support response (up to a week noted: Software Advice)
3. Delivery and sync issues occasionally reported

Pricing Examples

Pricing starts at $25/month for 823 message segments. Credits roll over for 90 days, and additional segments are billed at $0.0304 each. It has no flat-tiered plan. Users scale pricing based on what they need using a volume slider.

Overall, Sakari scores 4.5/5 overall across 100+ reviews and customers rate it highly for ease of use, support, and setup, describing it as "organized, straightforward, and supported by a helpful team."

For teams focused on reliable day-to-day SMS workflows and direct HubSpot integration automation without needing complex dashboards, Sakari is a good choice.

Best for Ecommerce Personalization & Predictive Campaigns: Klaviyo

If you're running a product-heavy business and want to connect with shoppers at the right time, Klaviyo offers one of the most advanced cross-channel marketing platforms available.

Who is it for?

Klaviyo is a strong fit for ecommerce teams that already use HubSpot and want to level up their SMS and email automation. It's especially effective for Shopify, WooCommerce, BigCommerce, or Magento stores that need personalized campaigns, high-volume sending, and detailed behavior tracking.

Klaviyo doesn’t offer a native HubSpot integration. You'll need Zapier, Outfunnel, or custom API work to sync it properly. Once connected, though, it opens up a wide range of options for SMS campaigns that go far beyond basic reminders.

Teams use it for cart recovery, post-purchase follow-ups, VIP offers, birthday flows, and re-engagement campaigns. You can build customer journeys that adapt based on website activity, past purchases, email opens, or even quiz responses sent via text.

It also includes predictive tools to estimate things like when a customer will buy again or if they’re likely to churn which helps you prioritize your next message or offer. Plus, it gives you a unified customer view across email, SMS, and mobile push notifications.

There are even questions on Reddit on which works better for ecommerce marketing between HubSpot and Klaviyo. It goes to show how effective Klaviyo is.

Still, it has drawbacks. In one user's words,

"I think due to its robustness it's more difficult to use for most people than similar tools. However, I feel like some features are just inconvenient because they are not made right:

- Creating dynamic discount codes and adding them to messages takes a lot of extra steps

- Unsubscribing (suppressing) contacts involves a bunch of extra steps too

- Overall it feels like achieving the same outcomes in other tools is sometimes way faster and simpler than in Klaviyo

Also, support is only available in US hours which is sometimes a problem being in Europe."

Plus, since the HubSpot SMS sync isn't native, there's always a risk of delays or duplicate contacts. New pricing rules also upgrade your plan based on profile activity, not just how many messages you send.

Pros

1. Advanced ecommerce targeting and segmentation
2. Predictive AI for lifetime value and churn
3. Unified customer profiles across channels
4. Conversational SMS flows (surveys, quizzes, guided shopping)
5. Email + SMS + push messaging in one place

Cons

1. No native HubSpot integration
2. Setup requires Zapier, Outfunnel, or API
3. Pricing jumps with active profiles
4. Steep learning curve for small teams
5. Some missing features (like loyalty and on-site personalization)

Pricing Examples

Klaviyo's SMS features are bundled with its email plans:

• Email Only starts at $45/month for 15,000 emails
• Email + SMS starts at $60/month for 15,000 emails + 1,250 SMS/MMS credits

Pricing increases as your list grows, and SMS rates vary by country.

You'll get 350+ integrations, predictive analytics, smart segmentation, and built-in reporting. But note: support for free plans ends after 60 days.

Klaviyo is best for ecommerce brands that want full control over personalized messaging across SMS and email and have the technical support to sync things right.

Best for DIY Marketing Automation & Onboarding: SlickText

SlickText is built for you if your team wants to launch SMS campaigns fast without looping in IT or hiring a consultant. It's one of the most beginner-friendly tools on this list, offering drag-and-drop automation, customizable pop ups, and keyword campaigns that make SMS marketing feel simple.

SlickText is a great fit for restaurants, retail shops, local services, and solo marketers who want automated text campaigns inside HubSpot with minimal learning demand. It integrates well with HubSpot and shines when paired with Shopify, Mailchimp, or physical list-building (think: QR codes in-store).

What makes SlickText stand out is it connects natively to HubSpot and gives you access to a visual builder with triggers, delays, conditions, and actions. That means you can automate flows like welcome series, appointment reminders, birthday promos, or flash sales in just a few clicks.

Users especially like how teams can create campaigns straight from the dashboard using built-in templates and AI-generated copy. It's all built in, and the onboarding team walks you through setup step-by-step.

It's great for sending:

• Real estate open house alerts
• Restaurant specials
• Retail discount blasts
• Campus safety messages
• Re-engagement flows for service-based businesses

From a verified customer: "SlickText made it so easy to build our first SMS funnel. We had a welcome campaign and re-engagement flow running by the weekend."

Pros

1. Drag-and-drop workflows
2. Keyword campaigns, pop ups, QR codes
3. Strong integrations for Shopify and Mailchimp
4. Excellent onboarding and live support

Cons

1. Limited international coverage (mainly US/CA)
2. UI can feel clunky for new users
3. Fewer advanced segmentation features
4. Higher cost per message at scale
5. Some users complain of not having customer support on weekends.

Pricing Examples

On G2, SlickText is rated 4.8 out of 5 and is a good choice to try for teams that want a beginner-friendly SMS platform with easy automation, great support, and minimal setup headaches.

Best for Developer Teams Building Custom Solutions: Twilio

Twilio, A.K.A. the tool for tech-savvy customers who'd rather code than click, is the engine under the hood of major brands like Netflix, and Airbnb. With Twilio, you're building custom communication systems from scratch using APIs.

Twilio lets your developers control every aspect of your SMS/email campaign experience. It's powerful, flexible, and global. But it's not the best choice for non-developer teams. As user reviews on HubSpot Marketplace put it, "someone a little less tech savvy may struggle."

Twilio owns the infrastructure behind your messages as opposed to having a user interface layered on top of someone else’s tech. Their "Super Network" taps into 1,500+ phone carriers across the globe and uses smart routing to make sure your messages actually get delivered (even rerouting automatically when something breaks). That's why it's trusted in industries where message delivery must work like healthcare, finance, and logistics.

It's also often the first platform to support emerging features like rich communication services (RCS) and WhatsApp templates.

Twillo is best for tech-forward teams that want total control E.G startups with in-house developers, enterprise SaaS platforms, or global marketplaces that want to embed messaging inside their product workflows.

You can use Twilio to build:

• Abandoned cart and order alerts for ecommerce platforms
• Appointment confirmations and reminders for healthcare
• Secure OTPs and verification flows for fintech
• AI chatbots and conversational commerce tools that span SMS, voice, and WhatsApp

Pros

1. Carrier-grade global infrastructure
2. APIs for SMS, voice, WhatsApp, email, and video
3. Smart message routing and fraud detection
4. Reliable for compliance-heavy use cases

Cons

1. Not beginner-friendly. You'll need dev skills to be able to fully use the platform.
2. No ready-made templates 3 Setup can take time and testing
3. Costs stack up with add-ons and usage

Pricing Examples

Twillo's pricing starts at $0.008 per SMS, plus extra fees for phone numbers, usage-based pricing, and premium add-ons.

Twilio's not for everyone, but if your team has dev resources and you want to build something custom that scales, it's a good option for you.

Just know going in: this isn't a "click and send" HubSpot SMS integration. It's more like building your own messaging infrastructure.

How to Evaluate the Right Hubspot SMS Integration for Your Brand

Not every HubSpot SMS integration will fit your business. And that’s okay.

What matters is finding the tool that actually supports how your team works without forcing you to change everything or jump through hoops just to send a message.

Here's a quick checklist to help you choose the right fit:

Start with your goals, then map the features you actually need and don't underestimate how much a clean interface and good support can save you over time.

Use This Free SMS+HubSpot Campaign Planner to Get Started

Choosing your HubSpot integration is just the first step. What comes next is strategy.

What should you say? When should you send it? Where should you trigger it in the funnel?

To help you get moving faster, we’ve created a plug-and-play SMS+HubSpot Campaign Planner.

It covers five of the most common use cases like event reminders, review requests, lead follow-ups, abandoned cart nudges, and re-engagement flows, and shows you exactly how to approach each one.

Inside, you'll find:

• A basic message cadence for each use case
• Recommended messaging angles (what to say and when)
• Sample KPIs to track
• Real-world campaign examples you can copy and tweak
• A simple layout to plug into your HubSpot workflows

Better put, you get five solid, high-performing campaign plans you can use right away.

Check it out here.

If you'd like to try it out right away, Mobile Text Alerts gives you a native, powerful, and affordable way to run SMS campaigns directly from HubSpot without switching tabs or calling in your dev team.

And because trying it is free, there’s no risk.

✅️ Sign up for your 14-day free trial

✅️ Test 50 free messages inside HubSpot

✅️ Start building better SMS workflows today