The era of indiscriminate email marketing and sales with aggressive mailings to untargeted audiences is slowly becoming a thing of the past. On the one hand, email addresses are protected by ever-improving anti-spam systems. On the other hand, campaigns launched on non-target recipients are ineffective and lead to subscriber churn.
High sales and growing conversion rates are the result of proper positioning and knowledge of your target audience. Therefore, first of all, you need to know how to find the email of a person truly interested in your offer. 72% of customers prefer email as their main channel for business communication.
While you can collect email addresses and other contact information the old-fashioned way, an email prospecting tool offers distinct advantages.
Here are some popular ways to find potential customers' emails based on inputs such as first names, last names, and domains.
The effectiveness of the search here depends on the data you have about the person: the more data you have, the fewer query options you will have to enter. In search engines, the procedure boils down to the following steps:
Everything is simple here: go to the corporate website, find the contacts of employees, and put them on your list. However, you should avoid common addresses (support service, official mail, etc.) - outreach emails sent to such inboxes are rarely opened and viewed.
We're talking about Advanced Search on Twitter and adding your profile to your contact list on LinkedIn.
The above-mentioned ways to find emails have three things in common: they do not require attachments, support only individual searches, and produce unverified results.
However, it is very important for marketers and salespeople to have the widest possible audience reach and high reputation, which is impossible when using unreliable addresses. These tasks can be solved with the help of specialized services such as Findymail.
Their benefits include:
From a technical point of view, address generation is a relatively labor-intensive but monotonous process, so it can be easily handled by software.
Here is the list of the best email finder tools for contacting leads:
Findymail automatically scrapes and finds clean emails. It finds anyone's email in seconds and exports it from your favorite search platforms. It is the most accurate email prospecting system for B2B sales.
Snov.io service is a platform for automating work with the client base. Its functionality allows you to increase the efficiency of actions, reduce the time required to complete tasks, and simplify the workflow.
Hunter.io can find an email address based on the first name, last name, and domain of the organization where the person works. In addition to this, Hunter.io offers CSV export of search results for all plans except the starter plan.
RocketReach.co is an online platform that helps users find and connect with professionals, allowing them to expand their networks and drive business growth.
It is significant that if such tools cannot find addresses on website pages or in metadata, they generate them, verifying the resulting variants in parallel. During the verification process, there is a chance that the contact will not be retrieved, but if the generation is completed successfully, you will find a verified, reliable email.
As a rule, the services themselves provide an opportunity to group found contacts and save them into prospect lists. If your email address harvesting software does not support creating and customizing contact lists, you can upload your search information in the form of a table.
Automatic generators really work fast, and the result of their work is qualitatively no different from manual selection.
Another tip for salespeople and marketers is extensions that search for employee addresses directly on company pages. Such an email address grabber is able to find emails on users' accounts in professional LinkedIn groups or HeadHunter.
Of course, the advantages of extensions of this type are tangible only for the B2B segment, and there is no question of a quick mass mail search. Nevertheless, with these tools, in addition to address search, you can:
Extensions are useful to use in combination with the main mail search tools. Their tandem will allow you to form voluminous mailing lists with up-to-date addresses.
E-sales and email marketing do not forgive aimless actions: just selecting addresses or mass searching without the accompanying positioning of your product and understanding the pains of your target audience, your profit from mailings will decrease with each new campaign. The same is true with the selection of tools for search: first, you need to set a goal, and then select the most effective tool to achieve it.
To sum up, now that you know the different types of email prospecting tools and have compared the best email prospecting tools on the market, you can choose the right tool and start collecting email addresses for your lead lists. Load them into your customer experience solution and start engaging your leads.
Eliza Medley is an experienced writer and psychologist. She is actively interested in management, new technologies, and writing motivational articles. She also loves catching up on modern trends. She inspires people to learn new things and reach new heights with her work.
The statements made by the author are not necessarily the views of Mobile Text Alerts.
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