Reminders can significantly increase the number of people who show up or who follow whatever course of action you want them to take.
One example is with getting more people to attend healthcare appointments.
One study concluded, “Notifications improve attendance and reduce ‘no shows’” and further found that “two or more notifications increased attendance by as much as 19% over and above sending one notification.”
This data coincides with what we all know intuitively: we all have busy lives, and we need reminders!
There are at least 6 specific reasons why businesses send message reminders…
Appointments
When clients forget about appointments, your business suffers, because you’re missing out on the revenue they would bring in.
That missing revenue can impact your bottom line.
So if there’s anything you can do to help reduce the no-show rate for your appointments, you’d do well to take advantage of it.
Sending message reminders for appointments helps ensure that your client doesn’t forget about the appointment, so that you can get that revenue.
Events
The more people that show up to your events, the better.
More attendance means more people taking advantage of what your event offers—often leading to more sales and customer retention.
After all, if no one shows up to your event, why host it at all?
Sending message reminders for events gives would-be attendees that added bump to get them to attend, in the midst of their busy schedules.
Webinars
So the more people you can get to come, the more sales you can expect to have.
Which means… you want as many people to attend your webinar as possible!
You can send message reminders to your webinar registrants to help boost that attendance rate.
Meetings
Meetings are a regular part of business life.
Whether it’s internal meetings within your company or meetings with clients, these meetings can be a huge time-suck.
Time wasted on meetings is especially an issue if people forget meetings or simply don’t show up.
Message reminders can help alleviate this problem.
You can send reminders to keep your meeting time top of mind for attendees, and to give them all the details—such as agenda, Zoom link (if it’s an online meeting), or location (if it’s an in-person meeting).
Doing that can help you make sure your meetings are attended… and are attended by the right people.
Deadlines
Life is full of deadlines.
Whether that’s in the workplace in which you have to have a timeline to complete a project…
Whether that’s in your personal life in which you have to accomplish certain tasks before a due date…
Whether that’s in business in which you only have a set period of time to take advantage of a discount…
How can you remind people of these deadlines so that the deadlines are met in time?
Message reminders will help.
People will see the reminder on their phone, for example, and then they’ll be prompted to complete whatever it is you want them to complete by the specified time or day.
So deadline reminders are good both for your marketing, and for your internal office communication.
Cancellations
Although not technically a reminder, you can send messages letting people know about cancellations.
Let’s say you need to cancel an appointment or an event.
An SMS, email, or voicemail notice (or all 3) can help make sure people are in the know about what’s going on.
That way, you don’t have a bunch of confused people who still try to show up for the event.
