Thriving as a LuLaRoe consultant is about more than just having serious fashion chops and a network of friends who love duds from LuLa. It's also about knowing how to expand your LuLaRoe business so that you can attract new clients and increase the success of your in-house parties and online pop-ups. You've likely tried different tactics to increase sales. Maybe you've built a huge following on Facebook or maintain an Instagram feed with curated styles that keep your clients intrigued.
No matter the success you've built, though, there's always room for improvement. When it comes to marketing, that means finding new ways to reach out to clients and inform them of upcoming events and specials. If you're looking for a different way to drive LLR sales, consider text alerts. Many of the big retailers you shop with use them successfully, so why shouldn't you adopt the same strategy?
How to Use Text Alerts as a LuLaRoe Consultant
A text alert system is a great way to stay in touch with both your clients and with LuLa consultants you sponsor. Because clients and consultants have to opt-in to receive texts, you'll be reaching an audience who is already interested in your business. SMS alerts have become incredibly popular with businesses because they capitalize on the tendencies of clients to buy quickly when they're presented with an opportunity that's just too good to pass up. These types of alerts are also ideal because they make it easy to stay in touch with fellow consultants.
Building your LuLaRoe business and increasing sales via text messaging is both time and cost effective. Wondering how you can do it? Here are five great LuLa SMS alert strategies to consider.
#1 - Send Pop-Up Reminders
If you've built an online group with followers in different time zones, you're likely aware of the challenges that getting everyone to a pop-up in time can pose. You may have tried sending reminders on Facebook, but that's only an effective strategy if all of your shoppers are online at the time or have alerts activated on the Messenger app on their phones. With texts, you can let anyone who subscribes to your messages know that you're hosting an active pop-up party or that a party will be starting shortly.
This is a particularly effective strategy if you need to reach clients in different time zones. Instead of having to remember the local time when an event will kick off, clients can rest assured knowing that you'll simply text a reminder. Texts can be set up ahead of time so that they're automatically sent while you're uploading your albums and getting your pop-up ready to go.
#2 - Use Promotions
Everyone loves a good promotion. Use text blasts to create and publicize your own unique promotions. Perhaps you'll offer a free pair of leggings to anyone who texts within 24 hours to schedule a pop-up or want to run a buy-one-get-one-half-off sale. Communicating via text alert is a great way to increase participation in promotions. It also ensures that clients whose Facebook feeds are saturated with ads will actually see and pay attention to your promotions.
#3 - Run a Contest
As a LuLaRoe consultant, you likely know that running a contest is an awesome way to drum up new business. Running contests on social media is great, but it leaves clients who don't use such sites out of the loop. With texts, running a contest is a piece of cake. All you need to do is have clients text a custom code to be entered in the contest. Then, you can use a program that chooses one person at random to win the contest. Contest ideas include:
- offering a free item to the winner,
- offering a discount to the winner and
- offering LuLa cash that can be used towards a future purchase.
#4 - Offer Merchandise Directly
You just received a big shipment of new LuLaRoe merchandise, and you want to share it with the world. What better way to do that than with texts? You can send out photos of new items and let clients buy them from you directly without having to wait for a party. This is a great way to increase business because clients will respond to texts quickly when they see an item they can't live without and don't want someone else to score. Offering merchandise via text alerts is also effective in reaching clients who have difficulty navigating Facebook albums or groups.
#5 - Recruit New Referrals
Finding new clients who want to host pop-ups is essential to your success as an LLR consultant. You can use a text blast to encourage existing clients to have their friends sign up to host parties by texting a custom code to the alert number. Offer a free item or discount to the person who brings in the most referrals. You can set an automatic text response that says something like, "Thank you for signing up to host a LuLa pop-up! I'll be getting in touch with you within 24 hours to schedule your pop-up. In the meantime, please text me back and let me know who referred you."
Knowing how to grow your LLR business is absolutely essential. Using texts as part of your overall marketing strategy is a great way to diversify and find new clients. Of course, you should treat text communications and client interactions the same way you do face-to-face and social media interactions. Stay courteous, friendly and fun to make the most of this awesome marketing medium.