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USA Today – Millennials LOVE their smartphones: Deal with it

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You’ve seen them shuffling down the street, eyes glued to 4-inch screens, fingers tip-tapping away. To say that young people are in love with their smartphones would be an understatement: It’s more like they’re obsessed, confirms a new study out by Zogby Analytics. Almost 90% of Millennials say their phones never leave their sides. The first thing that 80% of Millennials do every morning is reach for their smartphones, and 78% spend more than two hours a day texting, surfing, talking, tweeting and — more importantly for businesses — shopping, banking and more. “Businesses will ignore this at their peril,” says James DeBello, CEO of Mitek, the company behind mobile bank deposits that commissioned the independent study, “Millennials, Selfies and the Changing Face of Mobile Commerce.”

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