We recently had a coffee shop subscribe for text alerts. They had great business on Monday-Friday, but were having a hard time over the weekends (a common problem among coffee shops and other beverage-focused industries). What was their solution? Sending a text message with $1 off large gourmet coffees. Within 5 weeks, Saturday sales had increased by an average of 60%.
Sending out coupons via text message is a great/inexpensive way to advertise and market your business during those slow times. What kind of marketing tricks do you try when sales are slow?