Mass Text Messaging: Should You Do It?

November 5, 2018 | Back to the Blog

mass text message

Mass text messaging, huh?

Is that something you really want to take on?

Is it really worth the effort?

According to a Pew Research survey in 2011 73% of “adult cell phone owners” text and for 18-29 year olds that percentage went up to 95%!

Not only that but according to Mobile Text Alerts text alerts boast a 99% open rate!

With that in mind, here are some reasons why you should give mass texting a try for your business, organization, or event.

Mass Text Messaging Has Vast Reach

Mass texting is a quick way to reach a vast number of people at once. As mentioned, almost everyone texts, and almost everyone regularly checks their messages was well!

Think of your own texting habits – How often do you check and pay attention to your text messages?

People tend to pay a lot more attention to their texts than to emails or social media posts.

Mass Text Messaging Feels Personal

Since mass texts come through individually they can seem more personal than some other forms of communication.

Although it’s true that mass emails can come through individually as well, there is something about texting that seems more intimate. You’re reaching people on their own personal phones in the same place that they receive daily messages from their friends and family.

There’s a lot of power in that!

Mass Text Messaging Works

Because people pay close attention to their texts, mass text messaging has the potential to be a lot more effective than other methods.

Trying to increase sales by letting customers know when you’re going live with a product? Send a quick text.

Wanting to remove the frustration of trying to inform church members about a weather cancellation? Shoot over a text.

Hoping to reduce the number of no-shows to appoints? Send ’em a text message!

 

So, mass text message, huh? Is it worth it!

Here’s a resounding yes!

Sign up for a free test account if you’d like to give it a try.

 

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