A text reminder can be a powerful tool.
For a dental office, a text reminder can prevent a no-show.
For a retailer, a text reminder can bring about a sale.
For a church, a text reminder can bring hope to a downtrodden soul.
But what’s the best way to set up a mass text like that? How do you craft the perfect text reminder?
Consider your audience
The first step in setting up your text reminder is to consider your audience. Think about how will be receiving your message.
If your audience is primarily millennials, for example, the language of your messages may sound different than if you were messaging elderly retirees.
Several factors about your audience can impact how you craft your message, such as:
- Stage of life
Watch your tone
Related to knowing your audience is deciding what tone you want to use for your messages.
If your brand already has a particular tone associated with it, you can keep consistent with it. Otherwise you can adjust your tone according to your audience.
If your audience is a mix of people (or if you don’t know specific details about your audience) you probably will want to stick with simple, straightforward reminders without much fluff.
But if you are more familiar with your audience you could add some flair.
The important thing is to find a tone that works for you and your situation.
Keep it brief
With text messages you generally want to keep it as brief as possible.
Regular SMS can only have up to 160 characters so if you can keep your reminder within that you can save yourself some messaging credits.
You’ll just want to make sure you include enough information for the text to be useful. Some information you may want to include (if applicable) would be:
- The date/time of the event
- Where the event is located
- Any costs or fees associated with the event
- Whether anything needs to be brought to the event
- Any other special instructions involved in the event
- A friendly comment about seeing them at the event
Now you can get started sending your own text reminders for your business or organization!
If you’d like to give it a try, feel free to sign up for a free test account.