You may be wondering, how effective is SMS marketing really?
Do people really respond to marketing text messages?
Do people really want to receive marketing text messages?
How can you use SMS marketing effectively without irritating your customers?
Here are some reasons why SMS marketing is so effective!
SMS Marketing is Opt-in
The question of whether people actually want to receive text marketing messages is easily resolved because people must opt in to receive them.
With a tool like our Mobile Text Alerts service you have the option to allow people to subscribe themselves by texting in a particular keyword to a 5-digit number (i.e. “Text ‘deals’ to 74121 to be subscribed!”). They can also opt in by going to a free online sign-up page that comes with your account.
To avoid unhappy customers (and potential lawsuits!) you’ll want to make sure people are clear about what they’re signing up for. In other words, don’t “trick” people into signing up for your alerts!
If people are opting in and if you’re clear about what they’re opting in for, you don’t have to worry about whether or not they want to receive your messages – They obviously do! 🙂
SMS Has an Outstanding Open Rate
SMS open rate is as high as 99%.
That is huge when compared to, say, email that might have a 25% open rate (depending on your industry).
But it makes sense when you think about your own SMS usage vs. email usage.
How closely do you pay attention to your texts that come in? Compare that to how closely you pay attention to emails (particularly marketing emails).
SMS Are (or Should Be) Short, Simple Call-to-Actions
A third point SMS marketing can have going for it is that it is short, sweet, and to-the-point.
It would seem people don’t typically expect (or want) a long, wordy marketing text.
Admittedly this can be a blessing and a curse as you try to balance including enough info with not including too much.
But it also means you can focus primarily on your call-to-action. A simple text such as, “Stop in today for 20% off any purchase if you mention this text!” etc. can get the point across and help drive sales.
Although you do want to put thought into your texts, you don’t have to come up with a whole blog post or long marketing email.
So how effective is SMS marketing?
Obviously the answer to that question depends heavily on a variety of unpredictable factors. But SMS marketing does have a lot going for it, so you’ll at least want to give it a shot for your organization or business and see how it goes! 🙂
Try a free test account today to get a feel for how it works.