As you may have heard, Facebook is again in some hot water. On March 23th, it was revealed that data firm Cambridge Analytica secretly accessed thousands of users’ data. This has understandably caused many Facebook users to be uncomfortable.
To show their frustration with the lack of care for privacy, a movement has begun called the “Delete Facebook” movement. Many users are interested enough in keeping their data safe, that they would rather just get off the social network completely.
This movement continues to grow. Although Facebook hasn’t released the total number of accounts that have been deleted, it is estimated to be in the millions.
To make matters worse for Facebook, many celebrities have joined “#DeleteFacebook,” causing its popularity to grow even further.
Elon Musk, the CEO of popular car brand Tesla deleted all his companies’ Facebook pages. Will Farrell on March 31st followed suit and deleted his Facebook page, which had 10.1 million fans.
What this means for LuLaRoe Consultants
What does all this Facebook deleting mean for LuLaRoe Consultants?
As you have probably experienced over the past few years, it has been increasingly difficult to get information out to people via Facebook. Posts that used to show in all your potential customers’ feeds now only reach 10% of the people they used to.
And this trend is continuing, Facebook is constantly tweaking their “algorithm,” making it more and more difficult to get information out to people (See The End of Facebook Pages). With the #DeleteFacebook movement, now many of your customers won’t even have a Facebook account.
You need a new medium to get information out to your potential customers. Over 10,000 LuLaRoe consultants have started using text message alerts, or “text alerts” to get information out to their customers.
Your customers might not have a Facebook account any more, but we can almost guarantee you they still have their phones.
Facebook posts have about a 10% view rate, emails have about a 27% view rate, but SMS text messages have a 99% view rate.
So stop relying on Facebook for the success of your business – Give Mobile Text Alerts a try and successfully get information out to your customers.