Inevitably, every retailer runs into times in their business where sales are down.
We’ve chatted with some of our top direct sales retailers to get a few tips on ways to help boost your sales during a slump. After compiling ideas, we came up with seven tips. We hope these help!
1) Set goals
If you aim at nothing, you will hit it every time. – Zig Ziglar
Do you have business goals? Sales goals? Profit goals? The first step in achieving anything is to actually know what you are aiming at!
Once you have set goals and have started to measure progress towards these goals, you can start to see what is working and what is not. Many consultants considered this as the #1 strategy that helped take their business to the next level.
2) Run live sales
Are you only doing Album Sales or selling through your Facebook group? Every one of the top retailers that we spoke with use live sales in one way or another to sell.
Live sales provide time to not just sell your merchandise but to get to know your group. The more you develop a relationship with your group, the more likely they are to buy from you- and the more fulfilling it will be to sell to them!
Try to keep your live sales entertaining. Rather than only selling things, try to play games, ask questions, get to know your group, etc. Be yourself, but be the most expressive version of yourself that you can be.
And please, please, please don’t be offensive! We have all seen what happens when one isn’t careful with their words.
3) Run specials during holidays
People love anything you do that is “out of the ordinary.” People get very bored of the “same old” day after day. Holidays, or other special events are a great way to switch things up.
Run a “Super Bowl Special” or some kind of Valentine’s Day, Memorial Day, or Halloween sale. Anything you can do to get the members of your group to not just keep scrolling, but to stop and think about you and your product. How will you set yourself apart from other retailers?
I don’t think giveaways are a “new” idea for anyone, but sometimes old ideas are easy to forget to do!
If things are going stale in your group, a giveaway is a great way to spark your clients’ interest and excitement again! Who here doesn’t love to receive free things? Even if it isn’t expensive, people appreciate getting something free and will remember it.
5) Swap inventory with other retailers
If you continually sell the same products over and over again in your group, people may eventually lose a little interest. But often, you don’t have extra capital available to purchase new inventory, especially if your sales are slumping.
One creative approach to get new products in your inventory is to try swapping with other retailers!
When one thinks about it, inventory swapping is a win-win situation. It gets new inventory in front of your customers, it gets new inventory in front of the other retailers’ customers, and it helps develop a relationship between you and the other retailer that can pay more dividends than just money.
Some retailers rely heavily on swaps, even meeting up with other retailers weekly to get new inventory.
6) Refresh the look of your Facebook group
You may be noticing a trend here, but clients love seeing something new. Even if you don’t have actual new products to offer, you can still keep things interesting by updating the look of your Facebook group.
Try taking new/improved photos of old products. The new photo style will cause people to stop and look twice, even if they have seen that product before.
7) Play games with your group
While it’s a priority to make sales (this is a business after all), that is not necessarily your customer’s number one priority when they’re scrolling through Facebook. Most people scroll Facebook not to be sold to, but to enjoy themselves.
You know you have to sell in order to make money, but why not let your group members have some fun while they’re on your page? This will help them to appreciate you and return back to your page again and again!
You could try a word scramble, or feel free to try just a simple game of trivia, a funny meme, or a “guess that movie” quote? Be creative! What types of games do you enjoy?
Not only does this keep your group interesting, but it helps develop bonds with the people in your group too.
If we were going to take all the advice we received from our top retailers who have experienced slumps, I think it could be summed up just by saying
“Try new things!”
If something you are doing isn’t working, don’t be afraid to change your strategy! If you try something new and it ends up working great, try doing more of that!
As Robin Sharma says, “What makes a master a master is that they never think they’re masters.
Always be growing. Always“.