Mobile is huge. You don’t need me to tell you that. In fact, you just need to go out to a restaurant and look at how often people check their phones. One of the most insightful examples of the proliferation of mobile comes to us from a surprising source – the Vatican.
It often takes a few facts and stats to help us to visualise just how large a trend is, which is why we’ve done the hard work for you. Still not convinced about mobile? Here are ten facts about it that will blow your mind – and encourage you to change it.
1. There are 1.9 billion smartphone users in the world
That’s right – over a third of the world’s population owns a smartphone. In fact, in many developing countries, the computing revolution bypassed PCs altogether, with people in rural communities connecting to the internet for the first time through a smartphone.
2. SMS is the fastest growing marketing channel in the UK
SMS messages might be an old technology, but that doesn’t mean that they’re no longer relevant. By the end of 2016, 37.2 million Brits had opted in to receive communications from companies via SMS, and that’s set to increase to 48.7 million by 2020. Better still, it has a high response rate, making SMS marketing a no brainer for many people.
3. 68% of people check their phone within 15 minutes of waking up
This fact comes to us via Google Micro-Moments, and it’s already a couple of years out of date, so the true figure is likely to be much higher. Anecdotally, most people admit to checking their phone the second they wake up – quite often because they also use it as an alarm clock.
4. 78% of consumers made a purchase on their device in 2016
This impressive stat from The Financial Brand shows just how commonplace mobile shopping is becoming. It’s easy to tell yourself that people aren’t using their devices to go shopping – but unfortunately, it’s also incorrect.
5. 21% of smartphone owners use ad blockers
That’s over 400 million people who are using ad blockers on mobile devices. That means that if you’re trying to reach people through mobile ads, you could be out of luck. That’s why more and more people are focusing instead on creating high-quality content that people actually want to consume.
6. Local searches are growing 50% faster than mobile searches overall
According to Search Engine Land, local mobile searches are growing faster than mobile search as a whole, with a third of all mobile searchers looking for local information. This is good news for small businesses – and shows that people often find them through a simple search on their mobile device.
7. 53% of visitors abandon a mobile page if it takes more than three seconds to load
Research from DoubleClick proved what most of us suspected – people don’t stick around if a website takes too long to load. That’s why it’s imperative to make sure that your website loads as quickly and efficiently as possible.
8. 86% of smartphones use Android
Granted, Android devices are cheaper and this is a global statistic, but it’s a great reminder that not everybody uses an iPhone. Mobile marketers need to remember to consider the huge proliferation of devices that Android opens up – and not just to assume that everyone is using an iPhone.
9. 69% of digital media time is on mobile
comScore’s 2017 US Cross-Platform Future in Focus report found that media consumption is growing – and that a large amount of that consumption takes place on mobile devices. It’s an important reminder that if you’re creating content for social media followers, you’ll need to make sure that it’s designed to look great on mobile devices.
10. More than half of all web traffic comes from mobile or tablet
In October 2016, mobile and tablet internet usage eclipsed desktop usage for the first time in history. According to Stat Counter, mobile and tablet accounted for 51.3% of all traffic, with desktop traffic accounting for 48.7%. There’s no doubt about it – mobile is on the rise, and it’s set to continue in the coming years.
As a businessman, it’s your job to reach your customers in a way that suits them. And yes – you’re still a businessman if you’re working for a church or a non-profit.
Mobile marketing is a fantastic way to reach people at a time and a place that suits them, and it allows you to personalise your messaging too. So whether you’re using SMS messages and mobile social networks or whether you’re building dedicated apps and microsites, you’re in luck.
There’s never been a better time to get involved in mobile marketing. What are you waiting for?
Laura Buckler is a writer at Essay Scholaradvisor and social media marketer with vast experience in digital marketing and content writing. Laura can usually be found within three feet of a mobile device.