8 Top-Rated SMS Marketing Platforms for Entrepreneurs in 2025

SMS marketing offers high open and click-through rates, so it’s a cost-effective way to promote your services as an entrepreneur who needs to keep up with your clients.

But here’s the catch: Creating a text marketing strategy is one thing, and executing it well is another.

This is where SMS marketing tools come in for entrepreneurs and coaches. The right one can boost your conversion rates and revenue, but the wrong one leaves you shouting into the void.

In this guide, we’ll break down SMS marketing platforms and compare the top 8 options so you can choose the best one for your business.

What to Look for in SMS Apps as an Entrepreneur

The best SMS apps for entrepreneurs support all of the following:

• Two-way conversations
• Bulk messaging
• Text scheduling
• Images
• Mobile accessibility
• Multiple opt-in methods
• Templating features
• AI assistance
• In-depth reporting tools
• Customizable automated workflows

With these features, you can easily promote your services to prospects and upsell existing customers, without being intrusive. Even more? You’ll be able to update your audience and request their feedback when needed.

Top 8 SMS Marketing Tools for Entrepreneurs

To run successful SMS marketing campaigns, you need to choose the right tool. Below is a breakdown of the SMS platforms by cost:

Standalone Apps

1. Overall Top SMS Marketing Solution for Entrepreneurs: Mobile Text Alerts

Mobile Text Alerts is an intuitive SMS marketing platform that works well for entrepreneurs who want to send blast messages to their audience and manage two-way chats. With its intuitive design, robust features, and easy customization, Mobile Text Alerts lets you group your contacts easily and send or schedule texts on the go—no stress or fuss.

It is also ideal for other types of creators and organizations of all sizes, as it can scale up or down to match specific usage requirements. (Yes, we’re a little biased, but our app is truly so good—if we do say so ourselves 😉).

Features

• Mass texting via online platform or SMS API for bulk messaging your audience.
• Done-for-you onboarding and coaching to shorten the learning curve and speed up set up and go-live time.
• Automated texting campaigns through a fully customizable workflow builder, which saves time on manual messaging.
• HubSpot integration to aid multichannel communication and end-to-end customer relationship management.
• 1-on-1 messaging inbox for personalized communication, improved response times, and higher client retention.
• Reporting on messaging campaigns & delivery to see what’s working and optimize your approach for best results.
• Saving message templates so you can easily reuse high-performing copy, either as is or with minor tweaks.
• Unlimited users so your team can collaborate seamlessly without restrictions or extra fees.
• Automatically-triggered message replies to keep conversations flowing smoothly, even when you’re unavailable.
• AI SMS chatbots that provide 24/7 support, scaling audience interactions without sacrificing the “personal touch.”
• Mass iMessages that increase message visibility and engagement by reaching Apple/iOS users through their native messaging app.
• Opt-in methods, including text-to-join, web sign-up forms, QR codes, and web banners, to quickly and ethically grow your contact list.
• Spreadsheet imports for effortless contact migration and management.
• Contact segmentation and custom subscriber attributes that enable you to send tailored, high-relevance messages to specific audience groups.
• Link tracking for measuring CTR and understanding which content drives the most action.
• AI message suggestion, shortening, and image creation to craft engaging, on-brand texts faster.
• Automated Zoom and GoTo webinar reminders for boosting attendance and reducing no-shows.

Pricing

Mobile Text Alerts plans start at $20/month for basic texting features. We also offer a 14-day free trial on most plans.

Reviews

“I like how easy it is to add subscribers, it is very intuitive. Also, the reporting tools are great. Customer support is nearly immediate with the chat bar on the right. I use it frequently.” - Verified G2 user

“A little outdated design compared…But better functionally than the other platforms” - Verified G2 user

Start your free 14-day trial of Mobile Text Alerts today.

2. Best for Driving Conversions: SlickText

SlickText is an SMS solution built to help brands create valuable customer connections via tailored, conversion-driven texts.

While it positions itself as being ideal for brands across industries, its messaging places little to no emphasis on solopreneurs. So unlike Mobile Text Alerts, which caters to both individual and corporate users, SlickText appears more focused on businesses.

Features

• User-friendly opt-in tools like web forms, website popups, tap-to-join links, QR codes, and more.
• Mass texting and scheduling to send targeted messages at scale.
• Two-way text messaging inbox for private customer conversations and real-time team collaboration.
• Drag-and-drop workflow builder for designing seamless customer journeys.
• SMS campaign analytics for performance tracking and optimization.

Pricing

Paid SlickText plans start at $29/month, and users can access a 14-day free trial before opting to upgrade.

Reviews

“Tech support is able to solve all questions.” - Verified G2 user

“[Some negatives are:] Not having someone on the weekends to assist customers, no one to answer the phones when you call, making everyone use chat, the downtime/turnaround time for them to fix the features in the app…” - Verified G2 user

3. Best for Reaching Prospects and Clients Fast: SimpleTexting

SimpleTexting is an SMS and texting service designed specifically for small businesses. It offers both one-on-one and two-way messaging to help users reach large groups more effectively.

However, if you’re an entrepreneur whose business is expanding or already quite big, you may want to consider alternatives that focus on (or at least also target) enterprise brands - that way, whether you’re a team of one or thousands, you can rest easy knowing your SMS marketing platform is built to scale.

Features

• Bulk SMS, automatic replies, and message personalization to ease prospect (and client) comms.
• Message scheduling for planning campaigns ahead of time.
• Two-way conversation tool for speaking with audiences, instead of at them.
• Transactional SMS and MMS for improved engagement and conversions.
• Automatic URL shortening to keep messages short and sweet.

Pricing

SimpleTexting costs an estimated $39/month, plus a $4 one-time carrier registration fee. The amount is an estimate because it increases or reduces based on your number type (local, toll-free, or dedicated short code) and the number of texts you send monthly.

Reviews

“It's very functional to schedule new campaigns (and) duplicate/edit from past campaigns.” - Verified G2 review

“When we let go of a person…changing login credentials does not log the person out of the account. So you would have to deactivate the account to fully prevent them from having access to it.” - Verified G2 review

4. Best for Expanding Brand Reach via Text and Email: EZ Texting

Launched in 2004, EZ Texting is one of the OG SMS solutions on the market. It also supports email marketing by integrating smoothly with tools like Constant Contact and Mailchimp.

Note: EZ Texting claims its Rich Communication Services (RCS) feature is “coming soon,” but until it’s live, we can’t properly assess it.

Features

• Mass and conversational texting for customer engagement and conversions
• AI compose, which eases and speeds up SMS copywriting
• Call forwarding to transfer phone calls from your texting line to a different number
• Contact profiles and custom fields to manage and use subscriber information maximally
• Campaign calendar for organizing and tracking scheduled promotions

Pricing

EZ Texting offers a 14-day free trial, and its paid plans start at $20/month billed annually.

Reviews

“I love that I can have different templates for all the reasons I text people.” - Verified G2 review

“The contact system is still hit or miss. It is not intuitive or doesn't work correctly.” - Verified G2 review

Multichannel Apps

5. Best for Adding Texting to Omnichannel Communication Strategy: Twilio

Twilio is a customer engagement platform that supports multiple communication channels, such as WhatsApp, email, Facebook, chat, and, of course, SMS. Its SMS marketing solutions fit numerous use cases, from onboarding subscribers to running promos and loyalty programs.

While Twilio works well for SMS, its inclusion of other features—like social conversation APIs—may be a dealbreaker if you don’t want a generic messaging app with “divided attention”.

Features

• Scheduling tool for future message delivery.
• Link shortening to keep messages concise and less overwhelming.
• Click tracking for monitoring and optimizing CTR.
• SMS marketing ROI calculator for measuring potential gains from incorporating texts into your communications strategy.
• Partner directory to find coding support or plug-and-play text marketing solutions.

Pricing

Twilio operates a pay-as-you-go pricing model, which adds up fast but also ensures users only get charged for what they use. The brand also offers volume discounts and a limited free trial account for all its features. E.g., Texts sent on this tier are prepended with a “Sent from Twilio trial account” note.

Reviews

“Excellent developer documentation to implement…SMS Integration. Support National and International SMS.” - Verified G2 review

“Twilio’s pricing can quickly add up, especially at scale or with global usage. The cost structure isn’t always transparent, and debugging delivery issues (e.g., SMS not received) can be difficult without deep telecom knowledge. Support can also be slow for smaller accounts.” - Verified G2 review

6. Best for Requesting Client Reviews and Payments: Textedly

Textedly is a text message marketing app that helps you communicate with your contacts seamlessly. It offers unique features such as private sticky notes for internal team communication and an omnichannel inbox for customer conversations across SMS, chat, messaging apps, and email.

While other tools on this list can also work for both, Textedly specifically highlights its review management and payment use cases as key offerings.

Features

• One-on-one and mass texting for case-specific contact engagement.
• Text-to-pay service for requesting and collecting secure client payments.
• Multimedia attachments, like images and links, to enhance messages.
• Webforms to collect SMS opt-ins via a website.
• SMS surveys and polls, plus a review management tool, for collecting and leveraging client feedback.

Pricing

Textedly offers a free plan with a limit of 50 text messages. And while its paid plans start at $29/month (billed annually), it can go as high as $3,599 or more, depending on what works for your brand.

Reviews

“...When I had a problem, I requested support and got a response in 30 minutes.” - Verified G2 review

“Weird system hiccups in some of the processes (e.g., bulk contact import)...” - Verified G2 review

7. Best for Targeted SMS and Email Campaigns: Klaviyo

Klaviyo is a multi-language B2C CRM that includes email, mobile app, WhatsApp, and SMS marketing tools. It also serves as a review management tool and Customer Data Platform (CDP).

However, if you’re a business coach who simply wants to focus on reaching your audience quickly and productively, you may find Klaviyo’s omnichannel features and extra capabilities excessive.

Features

• 160+ SMS templates to create text campaigns without starting from scratch.
• Data-backed customer profiles for accurate targeting and personalization.
• Web forms for collecting new subscribers and assessing audience sentiment.
• SMS drip campaigns, driven by customer behavior and preferences.
• Advanced analytics dashboard for performance tracking.

Pricing

Klaviyo offers a free plan and a $45 tier, but they only include email features–no SMS. However, its standard email + SMS package costs about $60/month. Also, incorporating extra features, such as analytics and CDP, requires allocating a higher monthly budget.

Reviews

“This platform is very user-friendly, mostly everything is out of the box.” - Verified G2 review

“The trade-off of being easy to use and out of the box is that you lose out on being able to tailor to your exact needs. I will also say that so many of the features are ALMOST there, but not quite.” - Verified G2 review

8. Best for RCS Messaging: Attentive

Attentive is an AI-powered digital marketing platform that supports SMS and email. Like Klaviyo, it leverages customer data to create and send targeted one-on-one campaigns.

The app also recently beta-launched an RCS tool aimed at delivering interactive brand moments—it’s still a new feature, though, so the jury is still out on its performance.

Features

• Interactive RCS for driving text engagement and results
• SMS templates for near-instant audience messaging
• Contact list growth and management tools
• Detailed, customizable reports for data-driven decision-making
• AI assistant for easier and faster campaign creation

Pricing

Attentive does not have a public pricing page, so you’ll need to request a demo or contact the team for a cost estimate

Reviews

“Their sign-up units are flexible and effective for list growth.” - Verified G2 review

“The pricing is on the premium side, so you really need to use it frequently but strategically for it to feel worth it. They charge per message, not just per subscriber, so that can add up fast.” - Verified G2 review

How to Choose the Right SMS Marketing Software for Your Coaching Business

Your marketing goals and business needs are the key factors when evaluating which SMS solution to choose. Below is a selection table to aid your decision-making.

As an entrepreneur your requirements are unique to you.

However, with thousands of users and more than 20 tailored features, Mobile Text Alerts is in a lane of its own, well-positioned to help entrerpeneurs of all types grow their businesses. Mobile Text Alerts’ APIs are also one of its biggest attractions, helping solopreneurs, SMBs, and enterprise firms reach their audience effectively and conveniently.

Ready to begin your SMS marketing journey or up your current game? Start your free 14-day Mobile Text Alerts trial today.

FAQs on SMS Marketing Platforms for Entrepreneurs

What is an SMS marketing platform?

An SMS marketing platform is a software for creating, sending, and tracking promotional text messages. The term may refer to standalone tools that integrate seamlessly with other communication apps or omnichannel solutions and CRMs that include SMS.

Why use an SMS marketing tool?

Unlike other promotional strategies, such as social media or emails, where ads can easily be ignored or lost in an oversaturated inbox, SMS marketing helps you:

• Meet difficult-to-reach audiences where they are
• Put your business top of mind
• Share real-time updates

Which type of SMS marketing solution is best?

We recommend dedicated SMS apps, e.g., Mobile Text Alerts, for business texting because they are hyper-tailored to the specific use case. However, if you’re already using an all-in-one tool like HubSpot for some of your marketing, integrations make it possible to get the best of both worlds.

For example ⬇️

Start your free 14-day Mobile Text Alerts trial today.