What is the best way to drive better webinar success with SMS marketing?

By Jake Meador | 30 Jun 2020

 

 

One of the greatest challenges that comes with a move toward doing more and more of our business online is the problem of trust.

 

In a pre-digital world, trust was relatively straightforward: Businesses had storefronts in your neighborhood. You walked by them. You knew the owner—or you knew someone who knew the owner. You may have bought something from them before. Your trust in that business either grew or diminished simply over the course of your daily living.

 

With digitally based commerce, however, you can’t organically develop familiarity and trust with a business. And this can become a real problem when you’re trying to convince potential customers to buy from you.

 

Webinars and Trust

To help address this problem, businesses have used all sorts of techniques. Sometimes it is very simple methods—having an active social media presence, avoiding the use of stock photos on their website, etc. 

 

In other cases they try to take greater steps to build trust with prospects built around more expansive marketing content. For some businesses, especially businesses that have a uniquely high need for consumer trust (personal coaches, financial advisors, etc.), webinars have proven to be a valuable method.

 

That said, webinars, as they are often used anyway, aren’t a perfect solution either. Attendance rates are poor. Webinar hosts struggle to follow-up with attendees, let alone those who registered and then did not attend.

 

Thus even for businesses successfully using webinars to build trust with prospects, there are still lingering difficulties.

 

SMS and Webinars

Here is the good news: The problem with webinars is not with anything that is essential to how webinars work. Webinars do many things well. There aren’t a lot of bad things that are simply baked into webinars as a marketing channel.

 

The problem is with what webinars don’t do. There isn’t a great way to fix the no-show problem. And obviously you’ll need separate tools for doing follow-up with attendees.

 

The issue, then, is you need webinars and something else, something that fills in the gaps that webinars do not address.

 

We believe texting is how you can do that. 

 

Webinars do well with complexity, long-form engagement, and big ideas. You need something to include as a supportive channel that excels at short-form communication and motivating people to take a specific action. 

 

Texting does both of those things well.

 

How to Drive Better Webinar Success with SMS Marketing

So what is the best single way to improve your marketing performance with webinars? Use texting for the following tasks:

  • Sending reminder messages before the webinar starts to make sure people who signed up actually attend.

  • Send the webinar replay to registrants who did not attend.

  • Send mobile surveys to attendees to solicit feedback and ask for ways to improve the webinar.

 

In short, you’re using SMS marketing to supplement the work you’re doing via webinars. 

 

Webinars provide the depth, the personal touch, and do much of the work with persuading prospects that you’re trustworthy and intelligent. SMS then serves as the logistics side of things, you might say: It helps you handle follow-up, maintain contact with attendees, start further conversation with them, and so on.

 

The best way to use SMS marketing to promote your webinars is simply to use SMS to do all the things that webinars can’t do.

 

If you’d like to get started using texting to improve webinar performance, sign up for a free trial with Mobile Text Alerts today. You won’t need to give us your credit card information when you sign up. It’s a free 14-day trial that allows you to test out the software to see if it’s right for you. Good luck! 

 

Sign Up Now

 

 

Zoom & GoToWebinar Users

If you are using one of these webinar platforms, we have a special offer for you. For a short period of time, we are giving away free Mobile Text Alerts accounts which are pre-loaded with 2,000 messages each! Just sign up with your email. It takes about 15 seconds. No credit card required.

 

SMS Reminders for Zoom Meetings

According to the Zoom Help Center:

Zoom Meetings are designed to be a collaborative event with all participants being able to screen share, turn on their video and audio, and see who else is in attendance.

Zoom Meetings are free although they do have limitations on participants (100 participants) and length (40 minutes).

Zoom Meeting users use Mobile Text Alert's mass texting feature to remind their particpants to show up to their meetings. Texts can be sent or scheduled before or after the meetings.

Would you like a free Mobile Text Alerts account? You can send 2,000 text messages to your Zoom particpants for free and instantly boost your meeting attendance.

Click the button below to learn more and sign up for a free account.

 

? Zoom Meeting Users - Sign Up Here

 

 

SMS Reminders for Zoom Webinars

According to the Zoom Help Center:

Zoom Webinars are designed so that the host and any designated panelists can share their video, audio and screen. Webinars allow view-only attendees. They have the ability to interact via Q&A, Chat, and answering polling questions. The host can also unmute the attendees. Attendees in webinars, can not rename themselves as well.

Zoom Webinars is an add-on plan which means you have to have at least one licensed host to purchase it. Zoom Webinars start at $40/mo/host for 100 attendees.

Zoom Webinar users use Mobile Text Alerts to automatically schedule SMS reminders before and after their webinars to double their attendance, replay views, and sales. Signing up and connecting your Zoom Webinar account can be done in less than 1 minute.

If you include the Zoom Webinar join URL in your SMS reminder message then you can track the number of people who click on it to join. This will help you measure the effectiveness of SMS reminders for webinars.

Would you like a free Mobile Text Alerts account? You can send 2,000 text messages to your Zoom webinar registrants for free and instantly boost your webinar attendance.

Click the button below to learn more and sign up for a free Mobile Text Alerts account.

 

? Zoom Webinar Users - Sign Up Here

 

 

SMS Reminders for GoToWebinar

According to GoToWebinar:

GoToWebinar is a webinar software tool designed for engaging online events. Webinars help you reach your audience and build brand awareness so you can grow your business.

GoToWebinar Lite starts at $49/month and limits your webinars to a maximum of 100 particpants.

GoToWebinar users use Mobile Text Alerts to automatically schedule SMS reminders before and after their webinars to double their attendance, replay views, and sales. Signing up and connecting your GoToWebinar account can be done in less than 1 minute.

If you include the GoToWebinar join URL in your SMS reminder message then you can track the number of people who click on it to join. This will help you measure the effectiveness of SMS reminders for webinars.

Would you like a free Mobile Text Alerts account? Send 2,000 text messages to your webinar registrants for free and instantly boost your meeting attendance.

Click the button below to learn more and sign up for a free Mobile Text Alerts account.

 

? GoToWebinar Users - Sign Up Here