10 Best SMS Marketing Apps for Shopify in 2025

Truth be told, there’s no shortage of SMS marketing apps for Shopify.

But picking the right one for your business? That’s a lot like looking for a needle in a haystack.

With over a hundred options listed in the Shopify app store, and countless reviews from real people online, it’s easy to feel overwhelmed, or, worse, invest in a tool that doesn’t deliver.

Here’s the thing — not all SMS tools are created equal.

Some are better for small businesses on a tight budget, while others are rockstars when it comes to automation and/or compliance.

Hands up if you don’t want to pay for features you’re never going to use. ✋

So, how do you know which one is right for you?

This post cuts through the noise.

We’ll break down the 8 best SMS marketing apps for Shopify in 2025, show you what they’re great for, and help you find the one that matches your store’s goals, size, and budget.

Criteria for Choosing the Best SMS Marketing Apps

Feature bloat is a thing.

It’s when a marketing app has so many features, it overwhelms and frustrates you to the point where you don’t want to use the app anymore.

Shopping for an SMS marketing app doesn’t have to get complicated. These are the basics to look out for:

• Key Features — Shopify owners typically look for automated and scheduled texting, personalized mass texting capability (example, abandoned cart recovery messaging), segmentation, two-way texting, automated customer service support, and analytics so you know how well your campaigns are doing.
• User-Friendliness — It should be easy for you to figure your way around the app. At the very least, it’s a minimal learning curve.
• Customer Support — Look at the level of support that’s available. Are there people available to help you in case you have issues, and how quickly can they respond to you? Are they available on chat, email, or phone call?
• Budget Considerations — SMS marketing apps can have varying pricing levels. Factor your budget and the absolute must-have features before deciding on the tool you want to go with. Most apps have a free trial, so you can test the features out before you commit to a purchase.
• Compliance — Regulations can vary from country to country, and your SMS marketing app should have supportive compliance features for the country you’re marketing to. Otherwise, you could incur steep fines and/or legal action (or your messages may simply be prevented from being delivered).
• Scalability — Basic features are perfect when you’re just starting out. But what if you’re planning to grow your business? Look for apps that make it easy for you to add more customers and features while you grow with little to no friction.

Breaking Down the Best SMS Marketing Apps for Shopify in 2025

Ready to find the right SMS marketing app for your Shopify store?

We’ve looked at a range of different options while compiling this review to suit the needs of different businesses. So whatever your requirements, we’re confident you’ll find a good fit here:

1. Best Dependable Business Texting Service: Mobile Text Alerts

The aptly named Mobile Text Alerts is hands-down the most dependable business texting service we’ve found, great for small, medium, and enterprise businesses.

It’s super easy to use and set up — it’s literally like texting from your own phone, as one verified user put it.

It delivers on what it says it's going to do in terms of features, functionality, and customer service.

Most important of all for Shopify store owners — no friction and unnecessary complications.

We also like the done-for-you onboarding and coaching, which makes the set up a breeze.

Mobile Text Alerts has everything you need for an SMS marketing app together with a highly responsive team, so you feel well supported throughout.

Pros

• It’s a marketing app designed for Shopify store owners who want a solid performer that they can get to grips with quickly
• No user limit — you can add as many users as you want
• Perfect for personalized mass and 1-on-1 texting
• Zoom and GoTo webinar reminders — a popular feature among users
• Over 5000 integrations and growing
• Every customer receives a premium “white glove” experience, where a member will personally walk you through the app and how it can fulfill your unique business requirements
• Stellar customer service from real people — no bots

Cons

• Limited native integrations (but you can integrate with other services via Zapier or API)

Features

• Unlimited users
• Mass SMS via online platform or SMS API as well as 1-on-1 messaging
• Multiple ways for customers to opt in — text-to-join, web sign-up forms, QR codes, and web banners
• Mass personalization for up to 12 categories, for example, abandoned cart messages
• Contact segmentation with subscriber attributes
• Automated Zoom and GoTo webinar reminders
• Robust reporting and analytics
• Autoresponders
• Saving message templates
• Future-proofing extras like AI SMS chatbots, Mass iMessage, and AI message suggestion and image creation
• Compliance support

Pricing

• Free to install. You only pay $0.01/ text message or $0.03/picture message, and you can set a maximum spend each month. Connect with the Mobile Text Alerts team here for paid plan options with even more great features.
• Connect with the Mobile Text Alerts team for paid plans and advanced features. Email: sales@mobile-text-alerts.com or phone: (531) 739-8280.

Ratings

• G2 – 4.6/5
• Software Advice – 4.6/5

Real Online Reviews

“How easy it is to use from logging in to sending and receiving texts!”

“User friendly system that was easy to implement within our company. Just like sending text messages from your phone!”

“I LOVE the customer service as well as the design, functionality, and intuitive structure. The Mobile Text Alert crew is super responsive and helpful in resolving any questions or issues that arise.”

2. Best for Combined Email and SMS Marketing: Klaviyo

Klaviyo is the ideal combined email and SMS marketing platform for Shopify owners serious about growth. Why stick with just SMS when you can have email too!

Klaviyo is distinguished by its comprehensive list of features and analytics, making it easy for you to collect a lot of usable data on shopping behaviors, which you can use to boost your sales. It’s also appreciated a lot by Shopify owners for overall ease of integration and a smooth user experience.

Pros

• Robust, feature-rich automation for both email and SMS marketing
• Pre-built templates and actionable insights via reports
• Clean and intuitive interface
• Free training and educational resources

Cons

• Some Shopify users have reported issues with communication around pricing as well as pricing changes

Features

• 350+ integrations
• Data rich — collect data from Shopify as well as other apps (web activity, tags, etc.)
• Personalized emails, SMS, and WhatsApp campaigns
• Multichannel templates for use cases like welcome, back in stock, abandon, and price drop
• Real-time data on revenue achieved with the ability to drill down

Pricing

• Free to install. Email free forever for up to 250 contacts. SMS is free for up to 150 SMS/MMS credits.
• Paid plans start at $15/month for up to 1250 SMS/MMS credits. Includes carrier fees.

Ratings

• Shopify – 4.7/5
• G2 – 4.6/5

Real Online Reviews

“I absolutely love Klaviyo x Shopify integration. It opens up the ability to segment your customers based on their purchasing behaviour and create automated follow-up email sequences based on that. It is a must-have for anyone having a Shopify store.”

“While Klaviyo offers a lot of educational opportunities and learning, I do feel like some features are difficult to navigate for a new user.”

3. Best Conversational SMS Marketing App: Postscript

Postscript is your go-to if you’re looking to leverage personalized and conversational text messaging (mass or 1-on-1) to boost sales in an exponential manner.

One of its most noteworthy features is how it allows you to use historical conversations to create context for new texts. In other words there’s a continuity in the text messages that go out to each customer, making them relevant and targeted.

If you want limitless segmentation, responsive work flows, and some serious ROI tracking, this app brings it.

Pros

• Primary focus is driving incremental revenue through engaging customers via conversational text messaging
• Insightful data on revenue and ROI to help drive more conversions
• Fast delivery even during heavy traffic

Cons

• Some Shopify users have reported billing on the free plan and difficulties getting out of the contracted service, while others emphasize the importance of reading the terms on roll over credits

Features

• Personalized campaigns and automations
• Unlimited segments
• Integrations
• Reporting
• Subscriber acquisition tools
• Unique toll-free number
• Help center

Pricing

• Free to install — $30 monthly minimum spend. $1,000 credit for your first 30 days. Then $0.009/SMS, $0.045/MMS + carrier fees. Basic features like automations, integrations, and unlimited segments are included.
• Paid plans start at $ 100/month with free 30-day trials. $1,000 credit for your first 30 days. Then $0.008/SMS, $0.03/MMS + Carrier fees. Includes unlimited opt-in keywords and live chat/email support.

Ratings

• Shopify – 4.7/5
• G2 – 4.9/5

Real Online Reviews

“Postscript is a wonderful SMS app, very sophisticated, and relatively easy to use with their awesome customer support.”

“We really appreciate how Postscript took our wish list and goals and came to us with strategy and plan. We really love how quick they are to respond when we have questions or need help of any sort and we really like how easy to work with everyone is!”

4. Best AI-Powered Personalization: Attentive

Attentive is an AI-powered SMS/MMS marketing app that drives sales primarily through personalized two-way conversations. The conversations are contextual, based on previous interactions with customers and their preferences, and highly engaging given the use of interactive media content.

Attentive is worth giving a spin if you’re looking to boost your revenue potential by leveraging the full capabilities of two-way conversational flows.

Pros

• Patented two-tap technology to grow your SMS lists faster
• Two-way messaging facility integration with interactive prompts and multimedia content
• Ability to collect shopper preferences via Suggested Replies with an AI-powered Concierge and live support team
• AI-powered
• TCPA compliance built-in

Cons

• Some users report finding the pricing steep and also wanted better functionality on some of the features.

Features

• Personalized two-way messaging for the entire customer lifecycle — a great way to promote new products, offers, and order updates. You can even do Text-to-Buy via Shop Pay.
• Robust segmentation features
• Premade campaign templates
• In-house playbooks and expert advice available for establishing KPIs and using the app to grow your business

Pricing

• Free to install
• 30-day free trial
• Connect with the Attentive team directly for monthly or long-term pricing

Ratings

• Shopify – 4.1/5
• G2 – 4.7/5

Real Online Reviews

“Attentive has been a game-changer for our marketing efforts, providing us with the tools and support needed to achieve significant growth.”

“Easy to use but not something that is game changing.”

5. Best for Abandoned Cart Recovery: TxtCart

TxtCart’s biggest reason WHY is sales recovery from abandoned carts. It does this incredibly well through an AI-powered tech and SMS messaging platform.

An AI bot is on hand to capture any business you miss out on because your customer abandoned their cart for whatever reason, which means you can see an instant upswing in lost dollars.

Pros

• The inbuilt AI agent will engage with customers in real time through SMS bump messages to start generating sales quickly from your abandoned carts
• Real-time reporting and analytics
• Built-in SMS compliance

Cons

• To its credit, TxtCart has a transparent pricing system where it clearly lays out what it charges for. But not every shop owner is on board with paying a percentage of the sales generated from abandoned cart recovery. The lowest starter plan at $240/year billed annually includes a 15% charge on the recovered sales but this fee decreases as you move up the plans.

Features

• Live AI agent leveraging SMS capabilities to convert abandoned carts to sales in real time
• SMS marketing campaigns to broadcast sales, deals, and VIP offers to your list
• Unique text marketing discount codes generated for customers to use
• 1-click data syncing so you can get contextual data in real time

Pricing

• 14-day free trial available on all the plans. No free plan.
• Plans start at $29/month when billed monthly. The starter plan offers $1,000 in free recovered sales. TxtCart gets 15% of the carts recovered by them + carrier fees. It includes SMS campaign planners and a unique toll-free number.

Ratings

• Shopify – 4.9/5
• G2 – 4.2/5

Real Online Reviews

“The abandoned cart recovery is seamless, and the response rate from SMS is impressive. Our store saw a noticeable increase in recovered sales within just the first few days.”

“There isn't much to dislike other than they are only on Shopify. I have a few other businesses that aren't built on Shopify and we could quickly get 10x returns if we used their conversational sms for retention and lead generation.”

6. Best Cost-Effective Option for Small Businesses: Yotpo

Yotpo is startup and small business-friendly. Right now it's one of the go-tos for solid SMS/email marketing features without the hefty price tag. Paid plans start from as little as $19/month, and you’re only paying for the emails you send and not the number of contacts.

Pros

• User-friendly
• Easy-to-use drag-and-drop interface + a large library of pre-done campaign templates
• Dozens of pop-up display options to hook potential customers from the get-go

Cons

• No free plan or free trials
• A few users reported technical issues and hard-to-understand billing terms and conditions

Features

• User-friendly interface, which even non-techies can comfortably navigate
• Robust marketing automations for both email and SMS
• A wide variety of pop-up options
• Email and chat support

Pricing

• No free plans or trials
• Paid plans start at $12/month, with the pricing depending on your traffic volumes (limited to 10,000 monthly page views)
• Select “Convert” feature functionality
• Higher tiers with more features available

Ratings

• Shopify – 4.5/5
• G2 – 4.6/5

Real Online Reviews

“We have been using Privy for some years now - both for pop-ups and emails. I have always found it easy to use and it allows us to grow our email list.”

“Pretty easy to use and when I had an issue, they fixed it quickly with no problems.”

8. Best All-in-One with Email Pop-Ups and Web Push Options: PushOwl by Brevo

PushOwl by Brevo delivers with this all-in-one marketing app for Shopify businesses. With unlimited users, powerful automations, and comprehensive segmentation options, this app is sure to please.

Pros

• All-in-one marketing suite with SMS, email, newsletter/email pop-ups, and web push notifications
• Comprehensive feature list
• Powerful segmentation and automation capabilities

Cons

• A few users have reported issues with some functionalities and timely support

Features

• Complete Shopify marketing suite (email, SMS, pop-ups, newsletter, web push notifications)
• Personalized web push and alert notifications
• A large range of alerts available for essentials like abandoned cart recovery, checkout alerts, back-in stock reminders, flash sale campaigns, and price drop alerts
• Custom SMS bursts
• Advanced automation, segmentation, and analytics

Pricing

• Free plan — From 500 emails/web push notifications per month and Brevo’s email marketing suite
• Paid plans start at $19/month for monthly billing — From 1000 emails and 10k-30k web push notifications per month (includes Brevo’s email and SMS marketing suite)
• The Power Plan bundle at $79/month offers more powerful features and a dedicated account manager

Ratings

• Shopify – 4.8/5
• G2 – 4.5/5

Real Online Reviews

“Very good app with great features. It works quickly and easily with just a few clicks. The support is especially excellent.”

“We've been a loyal customer for over four years, and it's disappointing to see how inflexible the pricing structure has become.”

Experts Speak: Shopify Business Owners Weigh In With Their Best Tips

As part of this review, we’ve also rounded up some of the top Shopify business owners and marketers around for high-value tips to help you extract the best from your SMS marketing app:

1. Emphasize flexible testing frameworks

“Look for apps that let you A/B test copy, timing, and even emoji usage. In SMS, small tweaks have outsized effects—what works on email often flops via text. Testing helps you identify what actually moves the needle without relying on guesswork.” — Tomas Melian, SVP of Marketing, DiabetesTeam

2. Don’t miss out on diversified opt-in channels

“Relying on just a pop-up misses whole swathes of potential subscribers. I remember collaborating with a Shopify toy retailer who only recognized the value of this after we layered in multiple entry points - QR codes included in package inserts, 'text-to-join' keywords at the checkout counter, and opt-in widgets embedded in transactional emails.

Adoption wasn’t evenly distributed, but each touchpoint attracted a slightly different type of shopper, leading to a more diverse and responsive list.

The numbers speak for themselves - watching a client’s SMS subscriber count jump from about 3,000 to nearly 6,000 over a few months, just by broadening how and where buyers could opt in, was pretty compelling.

Engagement tended to spike with each new opt-in option added.” — Jason Hennessey, Founder & CEO, Hennessey Digital

3. Deliverability is everything!

“You can have the fanciest features, but if messages aren't reaching customers, you're throwing money away. I learned this the hard way with a client who lost $20K in potential sales because their texts weren't getting through.” — Jasmine Charbonier, Branding & Mindset Partner, Jasmine Charbonier

4. Make it “conversational” and human

“Back when we relied on automated SMS campaigns, results were fine but not memorable. Everything changed once we moved to a setup that allowed for actual, real-time text exchanges between our team and our customers.

The difference was bigger than I expected; shoppers who texted often responded as if they were chatting with a knowledgeable store associate. This was especially true for custom products or anything involving detailed choices.

Once we blended in live staff responses for the trickier questions—order changes, product selection, that sort of thing—conversion rates jumped more than 25 percent on our SMS promos. What really stayed with me, though, were the unexpected replies like 'thanks for being a real person'—honestly, I never saw anything like that with email or app notifications.” — Andrew Witkin, CEO, StickerYou

5. Time your campaign strategically within SMS

“In the past, our own campaigns would hit inboxes all at once - SMS and email together, at a set time every morning. Looking back, this wasn’t the smartest move. Customers got bombarded, engagement dropped, and it started to feel like digital noise.

Gradually, we separated email and SMS drops by a few hours, and then began sequencing them based on live engagement signals.

That shift paid off fast: a fashion retailer saw 30 percent higher combined response rates just by sending a 'last chance' SMS a few hours after the morning’s big promo email.

Leaning into segmenting and using SMS for the truly urgent stuff (like back-in-stock restocks) keeps it relevant, and platforms that automate this scheduling and segmentation make a huge difference. Not every provider is up to par here, frankly.” — Victor Karpenko, CEO & Founder, SeoProfy

6. Customize the opt-in experience

“Pre-built templates save time, but feel generic fast. Make sure you can brand every message, form, and popup. That consistency makes SMS feel like part of your store.

Good design builds trust and gets higher opt-ins. Ugly forms kill conversion before messages even begin.” — Marc Bishop, Director, Wytlabs

7. Prioritize two-way messaging over blasts

“Most apps only cast promotions, yet 35% of our SMS revenue is generated through one-on-one interactions. We moved to an app where the customer can reply (e.g., 'STOP' or 'HELP'), and we had 22% more interactions.

If the app does not allow real-time response, you are leaving money on the table.” — Moattar Ali, VP of Marketing, HARO Link Builder

8. Incorporate time-based sending

“When choosing an SMS marketing app on Shopify, one uncommon but really effective feature to look for is timezone-based sending. Many apps schedule blasts based on your time zone, not your customer's. That means someone in Sydney might get a 2 a.m. text if you're not careful.

The best tools let you schedule based on where the recipient is, which significantly improves open rates and keeps you from waking people up—literally.” — Aaron Whittaker, VP of Demand Generation & Marketing, Thrive Internet Marketing Agency

Frequently Asked Questions About SMS Marketing Apps for Shopify

Before winding up, we’re also going to share answers to some of the most pressing questions would-be Shopify owners have about SMS marketing apps:

What are SMS marketing apps for Shopify?

SMS marketing apps help you create and deliver your text-based marketing campaigns directly to your customers via their mobile devices.

If you’re a Shopify store owner you want to look for apps that can easily integrate with your store, so information is flowing smoothly between interfaces.

Shopify has its own app store where you can access free and paid SMS marketing apps which you can download and integrate with your store following a few simple steps. The alternative is having your developer create a Shopify-friendly one for your store — which may not be the easiest or fastest solution for most people.

What are the benefits of using SMS marketing for businesses?

The data tells us almost all (98%) Americans have a mobile phone.

The average American cell phone user can spend up to 4 hours and 30 minutes per day on it and look it up, on average, 144 times per day.

Why is this important?

Simply because SMS marketing can deliver impressive ROI for Shopify store owners:

• Text messages have an average open rate of 55% and “view rate” of 100%.
• Over 50% of consumers make a purchase after a marketing text.
• Customers respond to SMS texts 45% of the time.
• 91% of customers say they’re cool with receiving SMS based marketing messages from businesses, which makes it a popular and non-intrusive choice.

It’s an effective way to engage your audience and entice them to buy because you’re reaching them directly where they’re at.

How do I add SMS marketing to my Shopify?

Simply visit Shopify’s SMS marketing app selection here. You will have options within your Shopify store to select the tool of your preference. Install the app, follow the instructions ,and you’re good to go. Also refer to our recommendations in this article to see what fits your needs the best.

Or you can choose an SMS solution such as Mobile Text Alerts and set it up externally.

What is the average cost of SMS marketing apps for Shopify?

The cost can vary widely depending on the app and the features on offer. Most apps offer flexible pricing models and pay-as-you-go options. You can also opt for the free plan or free trial options to test-drive the solution before you commit.

Can I use SMS marketing alongside email marketing?

Absolutely! In fact, combining SMS and email marketing can help you reach more customers over time, meeting them where they’re likely to be the most.

Get Started With the Dependable SMS Marketing App for Shopify Today

Choosing the right SMS marketing app for your Shopify store isn’t just about features — it's about getting the right fit. Whether you’re looking for simplicity and ease of use or sophisticated enterprise-level automation, having a dependable SMS marketing app that delivers on all your needs is critical to growing and scaling your business.

Looking for an easy-to-use SMS marketing app that genuinely delivers and grows with you?

Start your free plan on Mobile Text Alerts today. We’re the dependable texting solution for businesses of all sizes.

Author Bio:

Irene Lopez is B2B/Tech/SaaS content writer specialized in high-performing blog posts that deliver increased business outcomes in terms of visibility and profits for businesses of all sizes.