Typical toll-free and 10DLC phone number registration timelines are as follows.
Toll-free number and 10DLC registration timeline estimations
| Phone number type | Estimated approval time | Notes |
|---|---|---|
| Toll-free number | 1–2 business days | Same estimated timeframe across industries and use cases. |
| 10DLC | 5–7 business days | Same estimated timeframe across industries and use cases. |
Registration failure reasons
| Failure reason | What it means | How to fix it |
|---|---|---|
| Incomplete data | Required fields on the registration form were left blank or missing. | Resubmit the form with all required fields completed. |
| Inaccurate or invalid data | Information provided is wrong or invalid (e.g., bad website). | Resubmit with accurate, valid info (especially a valid company website). |
| Prohibited content | Messaging content includes topics carriers do not allow. | Contact support to discuss options if you have a legitimate use case. |
Here are some typical reasons why registration may fail:
Incomplete data
This issue occurs if the registration form is not filled out in completion. To prevent this and avoid delays in the registration process, make sure to fill out every required field on the form.
Solution if registration fails due to incomplete data: Resubmit the registration form with all required information.
Inaccurate or invalid data
This issue occurs if information on the form is found to be inaccurate. When filling out your form, make sure to provide accurate information for each field.
The most common instance in which this error occurs is in regard to the “company website” field. The website provided must be a valid website. A social media page can work as well, as long as it's not a private or recently created page.
Solution if registration fails due to inaccurate or invalid data: Resubmit the registration form with accurate and valid information.
Prohibited content
This issue occurs if your content is considered “prohibited” by the mobile carriers. If you have questions about whether your content may be considered “prohibited” and what options might be available for you, please contact us. “Prohibited” content includes content pertaining to topics such as (but not limited to):
- Sex
- Hate
- Alcohol
- Firearms/explosives (including fireworks)
- Tobacco/vape
- Loans
- Crypto
- Stocks
- Debt
- “Work from home” opportunities
- Mystery shopping
- Cannabis/CBD
- Gambling/betting
Solution if registration fails due to prohibited: If you have a legitimate use case for this type of content, contact us and ask about the options available to you.
Prohibited SMS content examples
| Category / topic | Example types of content |
|---|---|
| Sex | Explicit content or material |
| Hate | Content that promotes hate or discrimination |
| Alcohol | Beer, wine, liquor promotions |
| Firearms / explosives | Guns, ammo, explosives, including fireworks |
| Tobacco / vape | Cigarettes, cigars, vaping devices or related products |
| Loans | Payday loans, personal loan promotions, quick-cash offers |
| Crypto | Cryptocurrency investment pitches, coin sales, token promotions |
| Stocks | Stock tips, stock-picking services, investment alerts |
| Debt | Debt consolidation, debt relief offers |
| “Work from home” | Remote job schemes, “make money from home” opportunities |
| Mystery shopping | Paid mystery shopper recruitment or offers |
| Cannabis / CBD | Cannabis, marijuana, or CBD product promotions |
| Gambling / betting | Sports betting, casino offers, online gambling promotions |
Note: if your content might fall into a “prohibited” category, contact us for more info on using SMS.
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