Best SMS Marketing Platforms for US Businesses [2026]

In this guide, we compare reviews from 6 of the best SMS marketing platforms in the USA in 2026, highlighting 3 elements pertinent to marketing: user-friendliness, customer support, and marketing-adjacent features (automation flows, segmentation, list growth tools, and integrations).

That way, you don’t have to do all the preliminary work of sorting through the dozens of platforms out there for yourself.

And you can choose 2–3 to test out to see which would be the best fit for you.

SMS marketing platform (USA) review summary and comparison

The review analysis found 2 primary categories: SMS-only services (such as Mobile Text Alerts, SlickText, and Textedly, which all had similar strengths per the review comments), and SMS + email services (Attentive, Klaviyo, and Omnisend).

Because of similarity of customer comments, the "best for" conclusions are similar for some platforms - so other nuances can be used to help determine the best fit for you (for example, price, G2 score, or specfic features not mentioned in reviews).

SMS marketing platform comparison criteria and methodology

To keep this review more objective, I’m observing the following criteria….

For selection:

• I found providers that are high ranking on review platforms (especially G2 and Capterra) for “SMS Marketing” categories (I scoured TrustPilot as well but they don’t have an “SMS Marketing” category)
• Personal knowledge of what SMS marketing platform names stand out (after having been in the industry for 12 years)
• Of course, I also included our own service, Mobile Text Alerts, on the list, but I evaluated it fairly according to the evaluation criteria
• (Also, these tools are not necessarily ranked in order of which are "better" than others)

For evaluation I reviewed:

• Comments on user-friendliness
• Comments on customer support
• Comments on marketing-related features (automation flows, segmentation, opt-in and list growth tools, integrations)

I manually went through the first few pages of reviews for each tool on G2 to find the positive or negative feedback related to the evaluation criteria, copied the relevant comments word for word and listed which criteria it was relevant for.

I stopped at 10 positive comments per tool (and did not include more than 10 negative comments).

No AI was used in the analysis of reviews and conclusions (AI was used to help consolidate findings within the summary table).

For each tool, I also included the pricing model and G2 score.

Mobile Text Alerts

Mobile Text Alerts reviewed on 11/5/26 on G2.

• G2 score: 4.6
• Pricing model: message-based subscription, starts at $20/month

Criteria: Positive

Easy to use interface …. Great support whenever it is needed.

• David M., IT Administrator and ATP, Mid-Market
• Speaks to user-friendliness, customer support

The customer service is outstanding! … It's easy to upload contacts, schedule messages, and track analytics.

• Jen L., Chief Communications Officer, Small Business
• Speaks to customer support, user-friendliness

This service is very user friendly.

• Kari W., Manager, Small Business
• Speaks to user-friendliness

…we were looking for an interface that was easy to use, and easy to personalize. So far, it's been precisely what we've looked for. … The customer response team was prompt in addressing any issues I had.”

• Conner T., Small Business
• Speaks to user-friendliness, customer support

I like how easy it is to add subscribers, it is very intuitive. Also the reporting tools are great because you can see who's carrier rejected the message, etc. Easy to implement and integrate as well. Customer support is nearly immediate with the chat bar on the right.

• Ben K., Small Business
• Speaks to user-friendliness, customer support

User friendly system that was easy to implement within our company.

• Donna F., Mid-Market
• Speaks to user-friendliness

How easy it is to use from logging in to sending and receiving texts. … Automation not having to answer every text I can set up drip campaign & workflows

• Donald G., Small Business
• Speaks to user-friendliness, automation

Website is very user friendly.

• Dawnie F., Small Business
• Speaks to user-friendliness

Easy to use platform. Lots of great features and quick responses from customer services.

• Zana M., Franchise Relations, Mid-Market
• Speaks to user-friendliness, customer support

Their customer service has been very helpful.

• Verified User in Non-Profit Organization Management, Small Business
• Speaks to customer support

Criteria: Negative

I would like to integrate with our GoDaddy website platform.

• Dawnie F., Small Business
• Speaks to integrations

I didn't quite understand how some components worked, as it didn't seem intuitive to me.

• Mark A., Lecturer in Finance, Enterprise
• Speaks to user-friendliness

As they have been adding more features and such, it has been hard to keep-up.

• Katie H., Head of Marketing, Small Business
• Speaks to user-friendliness

…their app is sometimes slow.

• John C., Lead Pastor, Small Business
• Speaks to user-friendliness

The chain event process could be easier to use.

• Mark M., Small Business
• Speaks to user-friendliness

Customer support was slow and sometimes unresponsive in the beginning.

• Marco A., Project Manager, Small Business
• Speaks to customer support

Conclusion

• User-friendliness: User-friendliness appeared in almost every positive comment analyzed, although some other comments mentioned some difficulty
• Customer support: A good customer support experience was another recurring theme in the positive comments
• Features: Features were not a major point of emphasis in either positive or negative comments; comments were primarily focused on user-friendliness and customer support

Best For:

People who want an easy-to-use SMS service with accessible support.

Attentive

Attentive reviewed on 11/4/26 on the Attentive Products G2 page.

• G2 score: 4.4
• Pricing model: Quote-based

Criteria: Positive

I like Attentive’s user-friendly interface and powerful automation features. I can create personalized SMS and email campaigns, and the initial setup was easy and straightforward.

• Sambhav J., Small Business
• Speaks to user-friendliness, automation features

It’s user-friendly, easy to navigate, and makes it simple to find the answers I’m looking for.

• April T., Mid-Market CX Specialist
• Speaks to user-friendliness

I like that Attentive automates repetitive tasks and simplifies complex workflows. Its AI-powered features save me time, improve accuracy, and increase productivity.

• Manan J., Full Stack Web Developer, Small Business
• Speaks to user-friendliness, automation features

Easy to use UI, integrates with other apps well, bring in revenue.

• Verified User in Retail, Mid-Market
• Speaks to user-friendliness, integrations

I find Attentive pretty intuitive for building campaigns and sign-up forms. The form builder is straightforward, and the automations come in handy for talking directly to our customers when they need to hear from us most. The customer service team is always willing to help. When I have trouble with a design or another problem, I message them through chat, and they reply quickly and usually help me execute.

• Verified User, Small Business
• Speaks user-friendliness, customer support, growth tools, automations

Very easy access to many options, and its very much work friendly.

• Verified User in Apparel & Fashion, Mid-Market
• Speaks to user-friendliness

I like how user friendly it is and how many other marketing platforms and tools easily integrate.

• Verified User in Apparel & Fashion, Small Business
• Speaks to user-friendliness, integrations

Attentive is very intuitive and easy to manage for any type of project and business.

• Verified User in Leisure, Travel & Tourism
• Speaks to user-friendliness

Being able to manage both SMS and email marketing within one platform, making everything more streamlined. The on-site sign-up forms are also really useful and easy to integrate into our website. The customer support team is always helpful, responsive and quick to assist with any questions or issues.

• Kirstie C., E-commerce Executive
• Speaks to user-friendliness, customer support, growth tools

sms+ email in one platform. clear settings. Ease of use. Customer support is really good.

• Y G., Digital Marketing Specialist, Mid-Market
• Speaks to user-friendliness, customer support

Criteria: Negative

I don't like not having a dedicated support person or account manager to assist with scaling the account and this has been a very difficult thing to operate without.

• Lauren D., Manager, Ecommerce and Digital Marketing, Small Business
• Speaks to customer support

Making changes to customer information isn't always straightforward, and a more user-friendly way to manage and amend customer profiles would make the process much more efficient.

• Kirstie C., E-commerce Executive
• Speaks to user-friendliness

Conclusion

• User-friendliness: Customers talk a* lot* about user-friendliness, so this seems to be a major positive
• Customer support: Customers didn’t seem to rave about this as much, but generally seemed to have a positive support experience
• Features: Customers appreciated automation options; a couple mentioned sign-up tools, and one mentioned Attentive “integrates well with other apps,” but customers didn’t have much to say about segmentation

Best For:

Attentive is best for people who are interested in an easy tool that manages SMS and email together.

SlickText

SlickText reviewed on 11/4/26 on G2.

• G2 score: 4.8
• Pricing model: message-based subscription, starts at $24.17/month

Criteria: Positive

...an API open enough that we could plan custom integrations instead of being limited to native connectors. … Onboarding was quick and straightforward.

• Verified User in Professional Training & Coaching, Small Business
• Speaks to user-friendliness, integrations

The platform is easy to use and campaigns are quick to set up, even for someone managing multiple clients. What stood out most was the support team: when we had questions about sending to Puerto Rico numbers, they checked directly with the carriers and got back to us with a clear answer.

• Verified User in Telecommunications, Mid-Market
• Speaks to user-friendliness, customer support

It's easy to use. Great interface. And very easy to set up.

• Nataleh H., Small Business
• Speaks to user-friendliness

...the mass texting feature makes it really easy to send messages to the whole team at once. The keyword campaigns are pretty clever too—team members can simply text a keyword and they’re automatically added to the right group. The automations also save a lot of time; once you set everything up, it runs on its own with little to no manual work.

• Nitin V., Full Stack Engineer Intern, Computer Software, Small Business
• Speaks to user-friendliness, automations, segmentation

The Join Link was so easy to set up and it's been helping my subscriber base grow steadily without much effort. Apart from that, setting up the broadcasts/campaigns is so simple.

• Blake T., Small Business
• Speaks to user-friendliness, list growth tools

I really like how SlickText combines SMS campaigns, automation, audience segmentation, and analytics in one easy-to-use platform. The AI Compose feature and flexible workflows are especially useful for creating personalized campaigns quickly.

• Shuvhajit D., Customer Service Assistant, Market Research, Small Business
• Speaks to user-friendliness, automations, segmentation

The system is easy to navigate … It allows us to give access to our contract team members to communicate with individual customers and targeted groups in their geographic areas while still maintaining oversight and control of all messaging.

• Verified User in Wholesale, Small Business
• Speaks to user-friendliness, segmentation

The UX/UI of the new platform is extremely easy to use, to navigate, and even to customize to your liking for your needs. Perhaps the greatest feature, however, is the fact that SlickText has an incredibly responsive support team. I try not to take advantage of it too much, but it is the best support experience I've ever had with a platform like this. … The ease of integration with HubSpot…

• Verified User in Consumer Goods
• Speaks to user-friendliness, customer support, integrations

The platform is straightforward to use, and when I needed help changing my password, support responded quickly with clear instructions that helped me resolve the issue within minutes.

• Verified User in Public Relations and Communications
• Speaks to user-friendliness, customer support

It is user friendly & I am not tech savvy. Their customer service is great! You can easily connect with someone on chat and they are very helpful. I also had a wonderful onboarding experience. Everyone on the team is supportive & friendly.

• Verified User in Online Media
• Speaks to user-friendliness, customer support

Criteria: Negative

I wish there was a way to easily segment the lists to exclude people. There's only an option for who to send it to, no "do not send to" option.

• Verified User in Events Service
• Speaks to user-friendliness, segmentation

Wish segmentation tool could exclude certain groups and have a "within XX days/months" feature to further segment audience like our CRM does.

• Kip P., Small Business
• Speaks to segmentation

The webUI can be a little difficult to navigate but its not bad.

• Justin N., Small Business
• Speaks to user-friendliness

We've had a couple things happen on a weekend and support had to wait until Monday when the team was back in.

• Verified User in Religious Institutions
• Speaks to customer support

Start up can be a little difficult from a contact list.

• Verified User in Entertainment
• Speaks to user-friendliness

Adding people to new TEXTWORDS is cumbersome

• Verified User in Manufacturing, Mid-Market
• Speaks to user-friendliness

I'd love to see more workflow options so that automation is built within Slicktext versus trying to use Zapier to import contacts.

• Verified User in E-Learning
• Speaks to automations

Conclusion

• User-friendliness: All the positive comments reviewed mentioned something positive in regard to user-friendliness; however, some user comments mentioned some feature difficulty
• Customer support: Solid customer support was a repeated theme (one negative comment did mention having to wait for a response)
• Features: Some positive comments were made about features; some particular areas mentioned were segmentation, automations, and a couple of comments about integrations; some mentioned concerns with feature limitations

Best For:

SlickText is best for people who need a user-friendly way to send only SMS (not email) with helpful customer support.

Klaviyo

Klaviyo reviewed on 11/5/26 on G2.

• G2 score: 4.6
• Pricing model: customized plans including email + SMS, starting at $20/month

Criteria: Positive

...what I appreciate most about Klaviyo is its segmented list engine and condition-based automation builder, which lets us tailor communications to our SMB accounting clients without generic mass emails that risk confusing compliance-sensitive tax and bookkeeping messaging.

• Felix A., Senior Accounting Operations & Compliance Manager, Accounting, Small Business
• Speaks to segmentation, automations

The AI Composer panel on the right lets me draft survey invite copy, build targeted customer segments, and audit existing flow logic using natural language prompts, so I no longer need to jump to external AI tools to write B2B customer messaging. … The automated flows kept survey outreach consistent across hundreds of accounts, and we captured far more actionable feedback to reduce customer churn.

• Karina W., Customer Experience & Voice‑of‑Customer Program Lead, Information Technology and Services, Mid-Market
• Speaks to segmentation, automations

What I like best about Klaviyo is its segmented customer list builder and trigger-based automated email flows, which have transformed how we nurture our industrial equipment clients and component vendor relationships … Klaviyo’s drag-and-drop flow builder lets me build automated communication sequences tied directly to customer and vendor data triggers.

• Derek M., Senior Manufacturing Operations & Vendor Partnership Manager, Mechanical or Industrial Engineering, Small Business
• Speaks to segmentation, automations

Segments and Flows are where Klaviyo becomes genuinely useful for content work, because we can stop treating every customer as if they’re all at the same stage.

• Micaela M., Content Creator, Marketing and Advertising, Mid-Market
• Speaks to segmentation, automations

I use it mainly to build automated flows like welcome emails and abandoned cart reminders, and the visual Flow Builder makes it easy to update everything without much effort. I also rely on customer segments to send different campaigns based on purchase history or engagement instead of emailing everyone the same message.

• Suraj J., Junior AI Engineer, Mid-Market
• Speaks to segmentation, automations, user-friendliness

I find Klaviyo much easier to use and navigate, and the options are self-explanatory. It makes it easier for me to manage email and SMS automations and broadcast campaigns for my clients’ subscribers. I like being able to segment audiences for campaigns.

• Haris H., Marketing Wizard - Email & SMS Marketing Strategist, Marketing and Advertising, Mid-Market
• Speaks to user-friendliness, segmentation, automations

I particularly appreciate the AI feature that enables you to create segments and flows simply by describing what you need. The support team is always very helpful and provides quick solutions to any issues without any hassle.

• Nikoleta G., E-Commerce & Digital Marketing Manager, Small Business
• Speaks to user-friendliness, segmentation, automations, customer support

What I like most about klaviyo is how simple it makes email marketing automation. I use it for my projects, and setting up flows like welcome emails or abandoned cart is very easy. The segmentation is powerful and helps target the right audience.

• Tejas K., Fullstack Developer, Small Business
• Speaks to automations, user-friendliness, segmentation

I also like the automatic email and SMS triggers based on customer behavior, which makes our marketing strategies more efficient.

• Sarah M., CX Manager, Small Business
• Speaks to automations

It has merit as one of the best CRMs on the market, great support, easy to use, and it integrates with my other products. … The product helped with email campaigns and lead generation campaigns.

• Marcel B., Director of Digital Marketing and Business Development, Small Business
• Speaks to customer support, user-friendliness, integrations

Criteria: Negative

...its weak native integration with accounting practice management software, limited bulk compliance audit exports, and rigid automation logic create meaningful operational friction for our compliance-focused firm. … The automation builder also lacks conditional branching tailored to the nuanced rules of our client calendar.

• Felix A., Senior Accounting Operations & Compliance Manager, Accounting, Small Business
• Speaks to automations

Klaviyo does not support native file attachments in automated emails, which creates constant extra work for our manufacturing communications.

• Derek M., Senior Manufacturing Operations & Vendor Partnership Manager, Mechanical or Industrial Engineering, Small Business
• Speaks to automations

I also needed some time to get comfortable with the more advanced automation flows because there are a lot of options.

• Suraj J., Junior AI Engineer, Mid-Market
• Speaks to automations, user-friendliness

I think Klaviyo could bring more innovations to sign-up forms because the pre-built templates are very basic and generic.

• Haris H., Marketing Wizard - Email & SMS Marketing Strategist, Marketing and Advertising, Mid-Market
• Speaks to growth tools

The platform isn't the easiest to navigate, and it could definitely be more visually appealing. Setting it up wasn't exactly quick and easy.

• Sarah M., CX Manager, Small Business
• Speaks to user-friendliness

Using the automation streams is a bit tricky; it takes time to get the hang of it. It could be more intuitive.

• Marcel B., Director of Digital Marketing and Business Development, Small Business
• Speaks to automations, user-friendliness

Conclusion

• User-friendliness: Comments on user-friendliness were mixed; some expressed features that were easy to use while others mentioned difficulties
• Customer support: Customer support was rarely mentioned either positively or negatively within the comments reviewed
• Features: The majority of comments reviewed praised features, specifically segmentation and automation; other features weren’t emphasized

Best For:

Klaviyo is best for tech-savvy people who need an email + SMS tool with robust segmentation and automation.

Textedly

Textedly was reviewed on 11/5/26 on G2.

• G2 score: 4.6
• Pricing model: message-based subscription, starts at $29/month

Criteria: Positive

It was pretty easy to set up my first text! And set up on my own. I did receive some emails from agents to help if needed. That was great to have them accessible.

• Ellyse E., Chief Executive Officer, Small Business
• Speaks to user-friendliness, customer support

Textedly customer service is probably the top reason I still use it. … The user interface is extremely easy to use.

• Allison M., Marketing/Web Design, Small Business
• Speaks to customer support, user-friendliness

I love how easy it is to compose and send a message! There aren't a lot of steps to take and the things you have to complete to send a message are all on the same screen. … The platform is easy to navigate and train someone else to use. If there's anything we need help with, there's always a customer support bubble at the bottom right of the screen to reach out and ask questions. The agents have great customer service skills and are very eager to help you resolve your issue.

• Daneisha S., CEO, Small Business
• Speaks to customer support, user-friendliness

Textedly is very easy to use … I like the automation feature because I can schedule text messages in advance and not worry about keeping up with those marketing tools throughout the week. I can also link other systems and connect my account to my store.

• Anonymous, Small Business
• Speaks to user-friendliness, automations, integrations

I also appreciate the quick, responsive customer service. They do their best to solve problems quickly, and their support helped me make adjustments and get started.

• Stanley G., Co-Founder-The Resiliency School, Small Business
• Speaks to customer support

The easy computer access and fairly simple interface allow us to quickly create and send group messages. I also appreciate the ease of using Excel lists to set up our texting group, which is great because our patient list is on Excel.

• David G., Controller, Mid-Market
• Speaks to user-friendliness, list growth tools

…all the many integration features Textedly offers as you grow. Customer support is very responsive and prompt. Textedly is also very easy to use, even for those who are not tech-savvy.

• Verified User in Consulting, Small Business
• Speaks to integrations, customer support, user-friendliness

I like being able to upload contacts easily and send a message all at once. It was pretty easy to set up.

• Kim T., Mid-Market
• Speaks to list growth tools, user-friendliness

Textedly is easy to navigate to send marketing texts for my business. But if I have any queries, I love that the support team is easy to reach and willing to help me understand the features or how to do something.

• Marvin W., Director of Operations, Small Business
• Speaks to user-friendliness, customer support

It’s so easy to use and their customer support is top notch.

• Bethany V., Owner, Small Business
• Speaks to user-friendliness, customer support

Criteria: Negative

I think it needs more integrations, especially with common CRMs or AI software.

• Denver M., Chief Executive Officer, Small Business
• Speaks to integrations

It would be great to have a feature that allows me to click a button that automatically converts the template into a ready-to-send text without all the extra steps.

• Ewelh O., Small Business
• Speaks to automations

I’d like to see a few more customization and automation options, along with more detailed analytics to track engagement.

• Verified User in Airlines/Aviation, Small Business
• Speaks to automations

There is a bit of a learning curve in the beginning to get to know the program.

• Daina T., Assistant Professor, Enterprise
• Speaks to user-friendliness

The framework is not intuitive or easy to use. I've been paying for 8 keywords for years, when I only needed one all along. The chat customer service is often not customer-focused or helpful.

• Liz P., Senior Events Manager, Small Business
• Speaks to user-friendliness, customer support

Conclusion

• User-friendliness: Customers by and large raved about the user-friendliness of the tool; people seem to find it quite easy to use
• Customer support: Positive customer support was the second common thread throughout the comments that were analyzed; this appears to be a strength of Textedly
• Features: Customers did not say much about specific features, although there were a few comments (both positive and negative) about automations and integrations; according to this analysis, Textedly’s strengths appear to lie more in their user-friendliness and customer support than in outstanding features

Best For:

Textedly is best for users who need simple, user-friendly SMS.

Omnisend

Omnisend was reviewed on 11/5/26 on G2.

• G2 score: 4.6
• Pricing model: custom plans starting at $11.20/month for emails + $10/month for SMS

Criteria: Positive

What I like most about Omnisend is how easy it makes email marketing and automation.

• Vaibhav K., Chief Operating Officer, Small Business
• Speaks to user-friendliness, automations

The WooCommerce integration syncs customers, orders, and products automatically, so I never upload contact lists manually, and purchase data flows straight into segments and automations. … Onboarding was quick, and live chat support answered my segmentation questions within minutes.

• Solomon A., Digital Marketing Manager, Small Business
• Speaks to integrations, automations, customer support

What I like most is how easy the automation workflows are. … Segmentation helps us send more relevant campaigns.

• Priyanshu C., Salesforce Developer, Enterprise
• Speaks to user-friendliness, automations, segmentation

Omnisend integrations with Shopify and WooCommerce synced products with almost no custom code and prebuilt automation workflows and post purchase follow ups worked well out of the box for me.

• Ranvijay S., Software Engineer, Computer Software, Mid-Market
• Speaks to integrations, automations, user-friendliness

The ease of integration with Shopify is what stands out most for me.

• Sibongakonke N., Product Manager, Computer Software, Small Business
• Speaks to integrations

The platform is easy to use and the learning curve is minimal. The implementation was smooth and we did not need technical help to get started. … The automation workflows are also very effective. … The support team is responsive and helpful.

• Lauren S., Owner and Property Manager, Real Estate, Mid-Market
• Speaks to user-friendliness, automation, customer support

The implementation was easy and we did not run into any problems getting our data synced. The interface is clean and straightforward and I can find what I need without clicking through endless menus. … Now we have automated workflows and proper segmentation.

• Deborah M., Chief Maintenance Officer, Hospital & Health Care, Mid-Market
• Speaks to user-friendliness, automations, segmentation

The interface is easy to navigate and I was able to figure out how to use the main features within a few hours. … The automation features have been very useful for us.

• Susan L., National Director of Store Operations, Retail, Mid-Market
• Speaks to user-friendliness, automations

The implementation process was smooth…. The platform is easy to use and the learning curve is not steep at all.

• Frank W., Vice President of Maintenance, Airlines/Aviation, Enterprise
• Speaks to user-friendliness

The setup was straightforward and we did not run into any issues during implementation. … The interface is clean and easy to navigate and I do not find myself getting lost or confused when I am trying to do something. … The segmentation features allow us to target specific groups of customers.

• Luis G., Plant Sanitation Manager, Food Production, Small-Business
• Speaks to user-friendliness, segmentation

Criteria: Negative

Building more complex logic with multiple conditions and branches feels limited.

• Solomon A., Digital Marketing Manager, Small Business
• Speaks to automations

Support replies could be slow at busy times.

• Priyanshu C., Salesforce Developer, Enterprise
• Speaks to customer support

API rate limits and plan based restrictions on features like advanced segmentation and automation depth required us planning as we grew.

• Ranvijay S., Software Engineer, Computer Software, Mid-Market
• Speaks to segmentation, automations

The interface feels a bit busy for my liking. I prefer a cleaner layout that makes the main actions obvious.

• Sibongakonke N., Product Manager, Computer Software, Small Business
• Speaks to user-friendliness

…building a campaign with several conditions and custom settings can feel a bit time-consuming, and I think the overall experience would be smoother if these options were easier to find and adjust without extra trial and error.

• Roshan P., Developer, Mid-Market
• Speaks to user-friendliness

I also think the integration options could be expanded.

• Luis G., Plant Sanitation Manager, Food Production, Small-Business
• Speaks to integrations

…the list management could be a bit more intuitive. Sometimes I find myself clicking through a few menus to find what I am looking for and I think there is room to streamline this process.

• Dr. Anya S., Director of Clinical Engineering, Hospital & Health Care, Mid-Market
• Speaks to user-friendliness

…some of the more advanced segmentation options take a bit of time to figure out. The functionality is there but I found myself having to experiment a little to get the results I wanted.

• Joseph T., Operations Manager, Hospitality, Mid-Market
• Speaks to user-friendliness, segmentation

The more advanced automation builder has a bit of a learning curve, so our team needed some extra time to feel confident using it. I also found the reporting dashboard a little less intuitive than I’d hoped.

• Caleb V., HR Manager, Logistics and Supply Chain, Mid-Market
• Speaks to user-friendliness, automations

…some of the more advanced features can take a little time to fully understand, especially when you start getting deeper into segmentation, reporting, and more complicated automation workflows.

• Abdul B., Marketer, Mid-Market
• Speaks to user-friendliness, segmentation, automations

Conclusion

• User-friendliness: User-friendliness was a common thread for Omnisend users as they described their experience with the system, although a few mentioned that some aspects of the platform have a bit of a learning curve
• Customer support: Customer support was rarely mentioned, either positively or negatively
• Features: Many users were complimentary of the features, including automation, segmentation, and integrations; there weren’t many mentions of growth tools

Best For:

Omnisend is best for people who need a user-friendly SMS + email tool with robust automation and segmentation capabilities.

How much does an SMS marketing platform cost?

SMS marketing platforms can operate on a few different models:

• Set subscription plans
• Custom subscription
• Pay-per-message
• Quote-based

Subscriptions are based upon a preset number of SMS and/or emails that you'd like to be able to send. Starting fees for low-volume plans can be as little as $20/month.

Mobile Text Alerts, SlickText, and Textedly use set subscription plans. Klaviyo and Omnisend use custom plans, and Attentive is quote-based.

Note that you may also need to pay a regular phone number fee to maintain your phone number, and you may need to pay pass-through carrier fees in addition to the listed subscription fees (or message fees).

Author bio

Sam Pelton is the content director for Mobile Text Alerts, an SMS service that gives businesses an easier way to reach customers and audiences. He has 12 years of experience working with the texting platform in the areas of customer support, quality assurance testing, content creation, copywriting, and marketing strategy. He’s also a father of 7 and loves a good (bad) dad joke. Connect with him on LinkedIn.