SMS Campaigns for Marketing

Ever thought about using SMS campaigns for marketing?

If not, you should!

Research has shown that 97% of text messages are viewed by the recipient. And 90% are opened within the first few minutes!

Contrast this to email and social media’s measly open rates.

Texting is the method to use today if you want people to actually see your messages.

But you can’t just use up and start using SMS campaigns for marketing - You need an SMS service that allows you to do so, and you need consent from the people you’re marketing to, and you need to know what you’re doing.

 

Tip #1 for Using SMS Campaigns for Marketing: Obtain Consent

To avoid legal trouble, you will want to obtain consent from any subscriber who is receiving your mass marketing texts.

You can obtain consent by your own means (for example, some kind of written or online form), and we also have a couple tools to help you obtain consent:

  • Text in to subscribe: You can tell people to text in a particular word to a shortcode (5-digit number) that comes with your account, and our system will automatically add them to your text alert list.
  • Online sign-up page: You can tell people to visit a free online sign-up form that comes with your account, and when they fill out the information our system will automatically add them to your text alert list

 

Tip #2 for Using SMS Campaigns for Marketing: Plan Out Your Messages

You want to have an idea of how many messages you’ll be sending per month and what kinds of messages you’ll be sending.

Plan ahead and use your SMS alert system’s message scheduling feature to set up your messages beforehand. Your SMS service will allow you to schedule all your messages as far in advance as you’d like, as well as send one immediately.

Carefully plan out content that will appeal to your audience. Experiment and figure out what works best!

 

Tip #3 for Using SMS Campaigns for Marketing: Know Your Audience

You want to know your audience as well as possible so that you can engage in marketing most relevant to them.

If you know who they are, what age, where they live, and other relevant info you can tailor your messaging to meet their expectations, needs, and desires.

Your SMS service will allow you to group and organize your subscribers so you can segment your list into more specific groups.

You can run an efficient SMS campaign for marketing - You just need to put the time, planning, and effort! But it starts with just one step.