The more relevant your messages are to your recipients, the more likely they will be to engage with what you’re saying.
With that in mind, you can now personalize your messages according to the data that’s in any custom fields you’ve created on your account. (This will help make your messages seem as relevant to your subscribers as possible.)
What does that mean?
Well, let’s say you have a custom field that you’ve called “Location.” Let’s say you use this field to designate the location each of your subscribers shops at.
Now when you send a message, you can insert that custom field variable into your message. So each recipient would receive the message with their own individual location name.
EXAMPLE: > Don’t miss out on the big sale going on right now at [location]! 25% off storewide! Come stop by and mention this text to get the EXCLUSIVE discount.”
You can do this with any custom field, so the possibilities are limitless!
Just click the “Variable” icon when setting up your message on the Send a Message page.
(You can create custom variables under your Settings page.)
Customizing your online subscriber sign-up form is easier than ever, because you can now drag ‘n drop the different elements of the form in 30 seconds (or even less).
This means you can easily change the locations of the different sections of your form, simply by dragging each section to its desired position on the page.
You can now document your individual 1-on-1 conversations with subscribers who have replied to your messages. (That way, you can keep track of all your interactions.)
Just click on a conversation thread within your Inbox, and select the new “Export Conversation” button to download a spreadsheet documenting that thread.
In this new guide on marketing for Black Friday, you’ll discover…
Here are 3 more guides to help you make sure you’re getting the most sales possible from your marketing efforts - and with your SMS marketing in particular: