Keep your members and staff updated on things they need to know. Is the Zumba instructor caught in traffic? A simple text alert will let people know if the class is delayed or canceled. Got a staff Christmas party during the evening? Send out a text letting members know that the facilities will be closing early.
Give your members a heads-up on the latest class, promotion, or event. Sending out a text message can greatly increase the likelihood of people signing up for your classes or taking advantage of new promotions. Sometimes all people need is a little nudge in the right direction!
Remind members of upcoming classes and events. Sometimes people just have so much on their plate that they forget things. A simple reminder can help solve this problem and can increase attendance by up to 80%.
Sending out updates and reminders to your members will increase their chances of being involved, which will in turn increase their chances of renewing membership. For people whose memberships have expired, send out follow up texts to try to get them to come back.