Keep your customers, employees, and vendors updated on things they need to know. Let them know about event changes, cancellations, emergencies, and anything else that concerns them.
Give your customers a heads-up on the latest product, service, or promotion. Fill them in on the latest content from your website. Send them reminders of upcoming events. You can even include a link in your text messages so that customers can go directly to your website from their phones.
Let your employees know about open shifts that need to be filled or tasks that need to be completed. Quickly and conveniently communicate company needs and information to multiple employees/coworkers.