Most recent surveys indicate that 90% of adults have a cell phone, and about 60% of Americans have a smart phone. Out of these cell phone users, nearly 30% of them say that their phones are a device they “can't imagine living without.”
Also, out of these cell phone users, nearly 75% say they use text messaging on their phone regularly. For under 30s, the percentage of cell phone users that use text messaging regularly is 95%.
Knowing these numbers, it should be obvious that if you or your organization want to get in touch with youth, text messaging is the most effective method to accomplish this.