There was a time when no one would have thought about using bulk SMS for marketing.
But I think the time is fast approaching when companies will have a hard time imagining a marketing campaign without using SMS (texting).
Here are some reasons why you should use bulk SMS for marketing.
1. Texting is personal
It goes without saying that texting is a personal means of communication.
Unlike email which gets cluttered with dozens of messages, texting is typically reserved for friends and family.
If someone has opted in to your texts, that usually means they really care about your messages, since they’re willing to invite your messages in.
2. Texting is effective
SMS boasts an open rate of 97%!
This is outstanding and is unrivaled by any other means of marketing – whether email, social media, snail mail, etc.
With such an impressive and effective open rate you’d be remiss not to at least consider incorporating bulk SMS for marketing campaigns.
3. Texting is widely used
Texting is used by young, old, and everything in between!
Even just think about yourself. If you want your spouse to pick up milk on the way home from work, you wouldn’t typically send them an email or post in a Facebook group.
Odds are, you would send them a text.
Why? Because you know they’ll see it!
4. Texting is interactive
Using bulk SMS for marketing can encourage interaction.
One-sided marketing can give way to more engaging and interactive two-way communication.
You can use SMS to try to get feedback, conduct surveys, or simply to get to know your customers.
5. Texting isn’t going away
Texting has been around for quite a while.
And honestly, unlike other avenues such as Facebook or Instagram, texting hasn’t changed much.
We have no reason to believe texting is going away anytime soon.
Why not embrace it?
Ready to start sending SMS for your business? Try a free test account today!