The government spends money on things it shouldn't.
Regardless of our political opinions, I'm sure we all can agree with that statement from time to time.
A lot of these things are admittedly pretty crazy (on the surface at least). It really is no surprise that the government spent over $5.5 million on text messages to help with problems such as alcoholism and smoking addiction.
These problems pose real health risks, so the question to ask is: Is the expense worth it?
I'll let you draw your own conclusions, but let me discuss some of the reasoning likely behind this spending.
The government recognizes that (A) people text, (B) people text often, and (C) texts can influence.
A survey from Pew Research Center found that 73% of all American adults send and receive text messages on a cell phone. Note that this staggering percentage only includes adults and doesn't even take into account teens and pre-teens.
People Text Often
The survey from Pew Research found that people who use text messaging “send or receive an average of 41.5 messages on a typical day.” It also found that “[c]ell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day.”
That's a lot of texts!
Texting Can Influence
With the prominence of texting, it stands to reason that texting has a lot of influence, especially among young people. This is why the government has invested so much money in an attempt to reduce problem drinking, obesity, smoking, meth addiction, and other health-related problems.
The bottom line? Whether or not the government should be spending its money on these kinds of projects, their reasoning in betting on the potential of texting seems sound.
Follow the government's lead and start texting your audience today!