So what is SMS marketing?
Is it simply sending texts to anyone that will give you their phone number?
Is it spamming pre-purchased lists with text blasts 10 times a day?
In reality, SMS marketing is an effective and non-intrusive way to bring attention to your product or service.
What is SMS marketing?
SMS marketing is opt-in
SMS marketing should not be spammy because all subscribers must clearly opt in to receive marketing texts.
They must also have clear knowledge of how to opt out.
Not only does this keep you out of legal trouble but it also keeps your customers happy and helps ensure you’re not wasting money on unengaged recipients.
SMS marketing is thoughtful
If you want your SMS marketing to be the most effective you shouldn’t just wing it.
You should be thoughtful about what kinds of messages you are sending and how your audience will receive them.
You should also be intentional about doing your best to gauge what kind of response your marketing attempts receive!
SMS marketing is targeted
Depending on your business, you don’t want just a mass list of random numbers to text.
You want people who actually care about the content you’re sending.
Hence you’ll want to target your messages to the right people.
This might be segmenting your list into different groups. Or it might mean only using SMS marketing for a specific type of customer.
(However, if your business is fairly straightforward and streamlined – as in, you only sell one type of product or service – you may not need to worry much about segmenting!)
SMS marketing is effective
When done right, SMS marketing has the potential to be a highly successful way to engage with customers and drive sales.
With so many people on their phones all the time, it goes without saying that customers will pay more attention to incoming text messages than to emails or social media posts.
Hopefully this brief little explanation of SMS marketing helped introduce you to the concept of texting for your business.
If you’d like to give it a try, sign up for a free test account today and see how SMS marketing can help your business!