The Biggest Secret to Making Facebook Lives Successful: Text Messages

November 2, 2018 | Back to the Blog

Facebook Live is a wonderful way to grow not just a business but a community. It’s already been tapped by forward-thinking entrepreneurs striving for success.

But there’s a problem.

With Facebook Live you have to worry about keeping your audience from week to week. How can you keep people showing up to your live sales week after week?

Far from being a trivial concern, it is the main concern of being a successful streamer on Facebook. Luckily, there is an answer.

It’s texting. That thing you do almost every day, multiple times a day.

But before we dive into the power of text messages to electrify Facebook Live we have to understand why texting may become the main means of communication for successful businesses.

Harder and Harder to be Seen on Facebook

Facebook is notorious for changing its algorithms. The algorithm has changed countless times and will continue to do so in the future. And it’s all done in the name of improving the experience.

But every time Facebook decides to make a change it hurts your group’s visibility.

As of 2018, Facebook Mark Zuckerberg announced that Facebook users will “see less public content like posts from businesses, brands, and media.”

That makes it much harder for your posts and Live Streams to pop up on your follower’s feed. And you can’t just abandon Facebook for some other platform. The social media giant has 2.23 billion active users. The potential for your business to grow through Facebook is almost limitless.

Why does Facebook do this?

Well, they want to make money. And to do so they have to incentivize businesses to spend.

On what?

On advertisements that will boost your post’s visibility. But once you stop spending your presence dries up.

What we’re saying is… you have to capitalize on third-party channels to reach your audience.

But not all communication channels are equal.

Email: The Traditional Means of Reaching Your Audience

You can and should send emails letting your audience know that you’re going live on Facebook.

However, since emails are opened only 22% of the time it’s not the greatest tool for outreach. Ouch.

Is there one communication channel that everybody uses that you can tap into? Yes!

The Solution is Texting

We all use text messaging. It’s the most readily available and the most permanent presence in our inundated lives.

More than 98% of text messages are opened, according to Daniel Rowles, author of Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising.

With a statistic like that, the people who aren’t checking their text messages must have broken screens. Because people want to see the message that’s been sent to them.

What’s the takeaway here?

If you send a text message to your viewers that you’re about to go live on Facebook they’re going to see it.

A Better Reminder Than a Calendar

We all live busy lives. We all have offline responsibilities that take up much of our day. And, afterward, we bounce around online. It’s all so distracting.

Which is why text alerts are such a powerful tool.

A text message is immediate. Your phone buzzes, or sings, and your eyes are drawn to see who’s pinging you. Hence, why almost all text messages are read.

It is currently the only tool available that can almost guarantee people will see you’re going live on Facebook.

How to Get People To Sign-Up

As with any service you have to motivate your followers to sign up for your text messaging alerts.

You would think that most people will simply sign-up because they enjoy you, your live streams, and what you’re selling. And while that is true to an extent it’s very helpful to offer incentives for viewers. What do we mean exactly?

  • VIP membership: offer access to an exclusive VIP Facebook Group for your store.
  • Discounts: offer a percentage-based discount for anyone who signs up for your service.
  • Flash Sales: let people know you’ll send them special offers just for them.

Incentives inspire people to sign-up. And once they see the value offered by being a member of your text message alerts they’ll happily stay connected.

Text Messaging is the Future of Facebook Live

Text messages are increasingly becoming an intricate part of marketer’s strategies, and they are especially effective when used with Facebook Live.

There is no other way to communicate with an audience that is as direct and personal as a text message. Used appropriately, as a strategy, text messages keep viewers coming back to your live sales.

If you want to try incorporating text messaging into your Facebook Live strategy then look no further. Sign-up for Mobile Text Alerts for free and see for yourself how texting will empower your business.

 

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