Social media networks represent one of the most powerful forces of contemporary marketing. With over 2 billion monthly active users, platforms like Facebook or YouTube give you the opportunity to reach global audiences almost instantly.
And it’s not only about the worldwide accessibility, but also about the budget since social media can give you exposure to more than a thousand people for less than $3. In such circumstances, it’s not the question of whether to use this marketing channel, but rather how to exploit it most productively.
The answer lies in social media marketing tools, so we are going to show you the 10 best solutions here.
We begin our list with Sprout Social, one of the marketers’ favorites. It’s an all-encompassing tool, useful for organizations of all sizes and interests. Sprout Social covers all of the major platforms, offering services like social listening, monitoring, engagement, and analytics. You can use a 30-day free trial to test this tool, while the premium package costs $99 per user per month.
Hootsuite is another high-quality social media management solution that allows users to schedule, analyze, manage, and report on their online activities. With the variety of useful features across multiple networks, Hootsuite helps you to improve social presence both in terms of organic reach and paid advertising. All pricing plans come with a free trial period, while the cheapest mode – Professional – starts at $19 per month and includes one user license for up to 10 profiles.
Buffer is the third major tool on our list. It gives you the possibility to manage numerous accounts simultaneously, ensuring a full set of standard options – scheduling, reporting, and analytics. The Reply feature takes social engagement to the whole new level, allowing you to concentrate on meaningful conversations in real time. Buffer Professional costs $50 a month.
User-generated content is extremely important for the reputation of your brand, so you have to pay attention to their insights and comments. Social Mention gathers all brand-related content into a single line of information, thus helping you to keep on track with the latest reviews. The best thing about this tool is that it comes for free.
Tweet Reach is an entirely Twitter-based tool that provides users with in-depth insights on this platform. You can learn everything there is to know about your posts, getting real-time feedback from the Tweet Reach analytics. The only job you have is to enter a hashtag, username, or keyword. Tweet Reach prices range from $49 a month for Social Manager to $199 for Marketing Team.
Social media marketing demands a great deal of synchronization, which often leaves marketers wondering what will happen if they do or change something. The free tool called IFTTT (If This Then That) answers the question by coordinating all of your platforms and making them work in full synchronization.
That way, you can publish posts on Facebook and watch IFTTT do the same thing on other accounts as well. But that’s not the only synchronization feature, so make sure to try out this tool on your own.
Sentiment helps businesses to enhance customer relations using social media. The logic is simple: customers send you a message on one of your social accounts, while Sentiment channels it into a unified inbox. It also chooses the best agent to respond to the customer inquiry, which drastically reduces waiting time. You can start a 14-day trial and discuss the price upon completion.
Do you often struggle to find or create quality multimedia documents to post online? If yes, Dash Burst might be the perfect tool for your social media marketing. You can use it to explore and share new photos, music, videos, infographics, and other free multimedia content with one simple burst. Just follow the favorite publishers – you will receive notifications about updates and be able to post it online immediately.
Social Pilot is the automation tool that unifies all activities across various platforms. It can support over 50 social accounts, helping you to simplify what would otherwise become an extremely demanding process. Social Pilot’s features include bulk scheduling, analytics, content curation, client management, collaboration, and many more. Individual accounts start from as low as $10 a month.
If you want to test one of the social media marketing alternatives, we recommend you Sum All. It’s a free tool that gives you pretty much everything a team needs in terms of automation, so don’t hesitate to give it a try.
After everything you’ve read so far, we don’t have to remind you once again of the importance of social media marketing. The only thing left is to state the most important conclusions from this post:
- Social media can grant you access to the global audiences relatively cheaply
- External tools will help you to improve the digital marketing strategy
- The tools we described above are highly productive, so make sure to test each one
Barbara Mitchell is a writing expert who more than gladly shares her experience and thoughts with her impressed audience. Being a writer for BrillAssignment is her main profession, right there beside taking care of two children and a messy, careless golden retriever.