Text Message Marketing Training 101

December 21, 2018 | Back to the Blog

So you’re looking for some text message marketing training, eh?

You’ve decided to start texting your customers but not sure where to start?

Or you’ve been using text marketing for a while and just looking for ways to improve?

Here are some tips that can help!

text message marketing training

Text Message Marketing Training Tips

Get People to Opt In

In order to find any success with text marketing you need people to opt in to receive your messages!

You can find some great tips on getting people to opt in here, some if which include advertising your opt-in instructions in various places and using incentives to get people to join.

Incentives to join can be as simple as offering a small free product for anyone who signs up or entering new sign-ups into a drawing for a prize.

Be Clear and Concise

Convince and Convert has a great article that mentions the importance of clarity and conciseness in your messages.

Texting is intended to be a short and sweet avenue of communication. You want to get clear information across in a short space.

Now is not the time to write a novel but to communicate specifics!

Know Your Audience

Convince and Convert mentions this as well and even has a link to a list of CRMs you could use to help.

The bottom line is that if you don’t know your audience you will not be able to send them relevant messages.

Thus they will be unengaged and your texts will be ineffective.

Segment Your List

If you really want to get specific with your messages you can segment your list into different groups.

You could group your subscribers by location, age, or interest, for example.

Then you can send them info relevant to their specific group. You can even have them sign themselves up for particular groups based on what messages they want to receive.

Hopefully these tips can be a helpful starting point for you in your text message marketing training.

Like anything it takes practice and if you keep at it you’ll be a pro in no time!

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