How is your college dealing with the dreaded summer melt? Do your admissions counselors cross their fingers and hope to hear from those students who pay a deposit to attend but never show up in the fall? Or do they spend hours reaching out to students with little to show for all their hard work?… Read More »

Although text message marketing is a convenient and useful means of communication, it admittedly opens the door for misunderstanding more than many other communication avenues. The brevity, lack of body language, and tone of voice can all contribute to confusion if we’re not careful with our text message marketing campaigns. In fact, even emojis can… Read More »

Have you noticed how many big box brands are starting to send customers mass text alerts instead of emails lately? While you may be skeptical at first of that being the better option for your company, today’s guide might change your opinion. We’ll be checking out eight examples of successful brands crushing it by using… Read More »

If you’re using text message marketing for your business, your goals should always be expanding your subscriber list and keeping everyone on said list happy. But if your brand is guilty of committing one (or a few of) the most common mistakes of using a business SMS service, you may actually be losing subscribers (and… Read More »

Are you struggling to figure out how your business can celebrate St. Patty’s Day? It’s ok if you are. Most businesses don’t have anything to do with Irish traditions or dying things shamrock green. But that doesn’t mean you can’t celebrate the holiday with your customers. In today’s guide, we’ll show you just how to… Read More »

What if I told you there was an efficient way to communicate with donors, raise awareness for your nonprofit events, and expand your emergency and crisis relief efforts at the same time? You may be a bit skeptical, right? Now what if you learned you could accomplish all of that using one tool? In today’s… Read More »

Is your sales funnel attracting more tumbleweeds than viable leads for your business? Do you even have a sales funnel that’s properly set up? A sales funnel is the best way to guide your potential and existing customers through your company’s buying process and lead them directly to converting. If you already have a sales… Read More »

Are you looking for a better way to communicate with your customers? If you’re frustrated that your messages aren’t getting through and tired of seeing skyrocketing missed appointment rates and lackluster attendance for your events, you should know there’s a better way to stay in touch. It’s called text message marketing. While you may not… Read More »

Consumers today are bombarded with dozens of restaurants to choose from, which means the challenge becomes trying to keep your diners loyal to your restaurant. One of the most important ways to do that is offering delicious, mouth-watering food that your restaurant patrons won’t soon forget. The type that people crave for days and snap… Read More »