How is your college dealing with the dreaded summer melt? Do your admissions counselors cross their fingers and hope to hear from those students who pay a deposit to attend but never show up in the fall? Or do they spend hours reaching out to students with little to show for all their hard work?… Read More »

Should you send your list of text subscribers the same message or different ones based on their age? Does taking this extra step really make a difference? As you’ll see in today’s guide, there are a few cases where a one-size-fits-all text message works well for everyone on your subscriber list. But for the rest… Read More »

You may be familiar with spring cleaning your house, but did you know it’s also wise to do the same for your SMS marketing campaigns? Not only can you use this change of season to bring exciting new messages to your subscribers, you can also try to re-engage those who went dormant for the winter.… Read More »

  The most recent generation of American adults relies on electronic communication to keep them up-to-date with their schedules. The court systems are also facing a communication struggle: getting jurors to report for jury duty. Could this issue be due to a gap between the way the current generation and the court systems communicate? One… Read More »