Have you ever considered using an SMS messaging service in your recruiting business or HR onboarding process?
If so, you’re one step ahead of the game!
Text messages are a fantastic way to reach a large pool of candidates without having to contact each one individually.
But if you don’t know which types of messages work best in this situation, you may end up scaring off potential candidates instead of attracting them to your business.
Don’t worry — in today’s guide you’ll learn all the ins and outs of sending mass texts for recruiting and HR purposes.
We’ll even share the four best types of messages to use for this.
But before you start taking advantage of this kind of efficiency, it’s time to take a class in these best practices first.
Read This Before Using an SMS Messaging Service
Keep these tips below in mind before you start texting candidates; make these mistakes and you’ll not only turn away top talent, you could also face legal repercussions if you’re not careful.
#1: Make Sure Your Job Candidate Gives You Their Permission
You cannot send text messages to people who have not opted into your mailing list, thanks to strict spam laws.
Even if your potential job candidate has their phone number listed on their LinkedIn profile or on their resume, that doesn’t mean you have the right to send them a text.
And this is even more important for HR managers.
While you may have felt an interview went well and you’d feel comfortable texting a potential hire based on your first interaction, you still must refrain from doing so.
Unless you have their permission, don’t text any potential job candidates.
Once you do receive the green light from them, it’s just as important not to make this next blunder either.
#2: Practice Proper Text Etiquette
Since text messages are such a personal form of communication, you may be tempted to use the same phrases and emojis you would when texting a friend or family member.
But this is a bad idea.
Sending abbreviated phrases, LOLs, and emojis can turn off potential job candidates big time.
Instead, keep your relationship just as professional via text as you would in person.
The texts you send set the tone for your company and your new business relationship, so it’s important to lay this foundation right.
Potential hires are also evaluating whether they want to work with you and your team, so making the best first impression is key.
Another way to do that is to be respectful of people’s time.
Don’t text too early in the morning or too late in the evening — and weekends are definitely off limits.
Dealing with candidates outside of your time zone? You’ll need to be considerate of this too, so look up the time difference and plan accordingly.
It’s also important to keep your texts short.
Longer messages should be conveyed over the phone or via email.
Want to know which types of messages work best? We’ll cover that next!
4 Ways to Use an SMS Messaging Service for Recruiting & HR
#1: Use Text Alerts to Welcome New Job Candidates
Once you have permission from potential job candidates, the first text you send should be a welcome message letting them know what they can expect from your recruiting or hiring process.
This is where you can explain your interview process, timeline, and general enthusiasm for their consideration of the position.
But you should still keep this brief.
If you need to send more information, tell your potential hires to be on the lookout for an email with further instructions.
You should also explain that you won’t text after hours or on weekends.
Another point to mention here is how soon a candidate should follow-up via text.
If you’re dealing with time-sensitive positions, let them know an immediate response, or close to it, can help ensure opportunities don’t pass them by.
You may not need these lightning-fast replies for HR purposes, so you can let your potential or new hire know they don’t need to respond back immediately.
But do give everyone a date to respond back if something needs to get done or turned in.
#2: Send General Updates to Job Seekers
General updates are great via mass texts since you’ll score the efficiency of only having to send one text to a large group of people.
Here are a few texts to send everyone interested in the position:
- When your client intends to make the final decision (or when your team will do that)
- When a potential hire can expect to hear back
- If there’s another stage coming up in the interview process
- How far along in the process candidates are
- If the person making the decision is unavailable and could potentially cause a delay in the hiring
Let job seekers know this intel via text and you’ll have fewer people interrupting you during your busy day wondering what’s going on.
Good communication is key in any relationship, and this is no exception.
#3: Send Friendly Reminders & Follow Ups
If you’re waiting on a pool of candidates to complete a questionnaire or sample test piece, you can use mass texts to send a friendly reminder to nudge them into taking action sooner rather than later.
Follow-up texts in between interview stages can also keep potential hires informed and gives them enough time to prepare.
#4: Once an Offer is Made, Send Another Follow-Up Via Text
Let your potential new hire(s) know how excited you are to offer them the position and that you’re there for them if they need anything or have any questions.
A simple message is all it takes to go the extra mile and show a potential hire just how interested you are.
Think along the lines of: We can’t wait to have you on the team! If there’s anything else I can do for you, please don’t hesitate to reach out.
Let all your candidates know that even though you want them to spend time thinking about their decision, you’ll need an answer by a certain date, which you should include in your text.
Try to leave off on a good note to help carry your positive impression long after your text is delivered.
In the same way follow-ups work well for job candidates, they can also help your team create a professional and warm environment that attracts the cream of the crop.
Now that you know how to use an SMS messaging service for recruiting and HR purposes, you’re ready to get started.
But to do that, you’ll need to…
Choose a Reliable Business SMS Service
You won’t be able to text job candidates with your own personal or business cell phone plan.
Do this and you’ll be stuck with group chats that annoy everyone involved.
Not to mention you’ll also look unprofessional doing so, which doesn’t bode well for attracting potentially amazing hires.
Instead, opt for a reliable SMS service designed to handle mass texts on a professional level.
Lucky for you, we offer a free 14-day trial so you can get started today in less than two minutes!
Just keep the tips we reviewed above in mind, and you’ll be able to set the right tone for your new and potentially long-lasting business relationships.