Why Is SMS Marketing A Good Idea?

April 12, 2017 | Back to the Blog

Why Is SMS Marketing A Good Idea?

If you own any type of business, then you know how important it can be to explore all types of marketing strategies in order to help drive sales and get more customers to your business.

Unfortunately, acquiring customers or keeping current customers updated on everything going on with your business can be a tall task. Luckily SMS marketing is one of the newest and most popular marketing technologies and if it doesn’t already have a place in your business, it certainly should be under consideration by the time you finish reading this post.

If you’re not already aware, SMS marketing is simply sending text messages to customers who have opted into receiving messages.

Since you need customers to physically opt in to receive these messages, this is going to be one of the best options when it comes to keeping your current customers informed about your business including what specials you might be running in a certain time period.

Below, you’re going to find some of the top benefits when it comes SMS marketing and each point will easily convince you why SMS marketing is a good idea for your business.

Requires Direct Action

When it comes to opting in to receiving the text messages from your business, it is considerably easier to do when it comes to SMS marketing compared to when it comes to email or other types of marketing. Some other methods require a lot of personal information up front but there is nothing besides a phone number needed with SMS marketing. The simplicity of the opting in and opting out is one of the big selling points of SMS marketing because customers enjoy having that ease of operation. Additionally, you know that customers want to receive the messages you are sending since they actively decided to opt-in to the messages.

High Open Rate

It will be touched on briefly later on, but SMS marketing has one of the highest open rates out of any other type of marketing strategy. Nearly every single SMS message that is sent it going to be opened because when a customer hears the familiar buzz or sound of a text message, they will immediately check their phone to see what the message says. When it comes to email, they can check it once or twice a day and easily skip over or delete the email you sent without ever actually opening. Essentially, email gives them a chance to ignore the email if they want while SMS messages sort of force the customer to read them.

Cost-Effective

Perhaps one of the other great reasons to go with SMS marketing is because it is one of the easiest and most cost effective options of them all. While some strategies require you to go ahead and try to pay for subscribers and others will force you to try and print flyers to hand out, SMS messages are done all digitally using numbers provided by you for free. All of this helps to improve your return on investment when it comes to SMS messaging since there is very little cost to keep it up.

Perfect For Communities

SMS marketing is going to be another great option when it comes to communities or large groups of individuals that need to have a way to be in constant communication with one another. For example, this can be one of the best ways to keep in touch with your sports team, your church, your school or any other groups that require a message to be sent to a large group of people since SMS messaging makes it so easy.

Reliable

When it comes to sending information through email, you have to worry about your message accidentally being sorted into a spam folder or some other folder. With SMS messaging and marketing, it is a direct contact to your customer base, which means that you have no barriers to fight through when it comes to reaching your customer and providing information.

Short And Sweet

SMS messages have a limit of 160 characters, which means your messages are going to need to be short and to the point along with staying clear and concise. This can be a positive and a negative but most businesses should look at it as a positive! Rather than making customers read through information that might not be necessary for them, you’re going to get straight to the point so that they know exactly why you are texting them and customers are really going to appreciate that in the long run.

Connect With Next Generation

This seems like a silly thing to even mention, but sending SMS messages through your marketing strategy is a great way to gain the cool factor with some of the younger customers you have as more and more customers, especially younger ones, are opting to get text messages rather than emails. By using SMS marketing, it will help to give your business an edge up on the competition when it comes to the next generation of customers your business is going to need. If you handle it right and send out quality SMS messages as a small business, you may even be able to create a little buzz in your town with the locals.

Limitless Potential

In 2017, it’s hard to even begin to imagine how many phones there are in the world and what percentage of people own a mobile phone that do business with you. Chances are good that a vast majority of your customers own a mobile phone, which means your potential for reaching them is going to be limitless. Text messaging is instant and is one of the most popular forms of communication now and all demographics own mobile phones, which means you have a true marketing gold mine at your hands just by using SMS marketing.

Environmentally Friendly

As it is today, everybody wants to take every step they can to get towards a more eco-friendly and green way of doing business because people are opting for paperless billing and for all material and notifications to be sent electronically. Of course, most of the online marketing strategies you are going to see are green, but it’s important to reiterate that to your customers to let them know what you are doing. Not only is it going to help save the environment, but less print collateral for your business means you are going to save money as well.

Flexible

When you use SMS marketing, you have the flexibility to do just about anything you want to do and you have the freedom to send your SMS messages out to everybody or just a select few individuals. For example, you can send out a blanket text to everybody on your list or send out a specific text to just VIP members on the list. If you handle your SMS marketing strategy the proper way, you’ll be able to easily customize the campaign to however you see fit. No matter how you plan on using SMS marketing and when you plan on using it, it will have no problem fitting into the needs of the business.

Instant

We live in a world where everybody wants to be have instant gratification and they want to be able to immediately receive something or immediately find out about a new deal or promotion. When you use SMS marketing, you’ll be happy to know that everything you do is instant and it allows you to connect with your customers in the quickest way possible. Not only does it send the message almost instantly, but it is going to be seen by your customers that much quicker. If they are out and about, your customers might not check their email but there’s a good chance they’re going to have their phone on them and they will receive your text message. This instant message and instant gratification can help make your customers pay more attention to the content you put out in your SMS messages.

Easy To Use

No matter who you are, what your business does or how much experience you have, I can promise you that you can master using an SMS marketing strategy with little to no extra work. All you need to do in order to benefit from SMS marketing is type out a message about your business and then instantly send it out to your customers or clients. Just like that, you are in direct contact with your customers. You don’t have to exert energy into designing and printing flyers and mailing them out. This means that in just a fraction of the time, you’ll be able to reach directly to your most important customers to ensure they have the latest information about your business.

Get Started with SMS Marketing

As you can see, there are a ton of great benefits when it comes to SMS marketing and I think it’s pretty easy for you to see why it can be a good thing to add to your already existing marketing strategy for your business. In terms of find a fast, efficient and cost-effective way to keep your clients informed about your business, you won’t find a better option than SMS marketing.

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About James Pelton

James Pelton is the Founder and CEO of Mobile Text Alerts

2 thoughts on “Why Is SMS Marketing A Good Idea?

  • Freddy says:

    SMS marketing is a good idea for business promotion because it is trending way to publicize the small business and any type of business. I agree with your points in addition to that the most important point comes under the SMS Marketing has the proper format and template for the messages. As there can be many different types of text message like confirmation, advertise some products and etc.

  • Samuel Evan says:

    Hi Freddy,

    Sorry for the delayed response – Thanks for the feedback! Yes, SMS marketing definitely has a lot of use and potential. Feel free to share any other thoughts and advice!

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