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SMS Marketing for Personal Training: How to Find New Clients & Keep Them Engaged


Are you using technology to stand out from your competition as a personal trainer?

It doesn’t matter if you’re a new trainer trying to build a customer base or a seasoned veteran looking to hold your clients accountable, SMS marketing can help you grow your business and strengthen your client relationships.

Instead of fighting to get noticed amidst stacks of emails and constantly changing social feeds, an SMS service can help reduce your no-show rate, fill your classes and boost your referrals on a much more affordable (and effective) level.

As you’ll see in this guide, this popular form of communication may be your ticket to scaling your business while still keeping a personalized approach your customers will connect with.

But there are a few more reasons why SMS marketing is worth your time.

Why Should Personal Trainers Consider Using SMS Marketing?

Look around any crowd and you’ll see most people are glued to their phone.

Current stats back this up:

  • 18-24-year-olds check their phones 74 times per day
  • People in the 25-34 age range come in at 50 checks each day
  • And 35-44 year-olds report an average 35 daily peeks

And it’s not just emails and social media capturing everyone’s attention. As the go-to method of communication, text messages boast the highest open rates at 99%.

Thanks to their easy-to-use, quick and affordable nature, it’s no surprise why they’re gaining popularity.

And this intimate form of communication isn’t just the preferred method to use with friends, family and coworkers — texts can be just as helpful for personal trainers to stay in touch with both new and existing clients.

But you need to first build a list of subscribers before you begin your SMS marketing campaign.

So let’s talk about how to do that next.

Find New Clients and Add Them to Your Text Blasts List

Growing your personal training business shouldn’t be difficult.

The goal is not to see everyone you meet as a lead that needs to be converted right away.

Instead, you should look at growing your list of new clients as a way to start a relationship with each of them.

Through mass text alerts, you can build and deepen these new relationships and prove you’re the personal trainer to hire and keep up with.

This may not happen on your first introduction, but with time and the right SMS marketing strategy, it can happen sooner rather than later.

So each time you meet with a potential client, get their permission to add them to your text blasts list.

Here are 3 ways to meet fitness clients and encourage them to sign up:


  • Use social media to drive clients to your text message list. Create a free resource or offer a small coupon code for new subscribers and they’ll be more likely to sign up.
  • Offer lunch-and-learns or free health workshops to local businesses or during community health events. It’s a great way to educate your community and raise awareness while also building new relationships.
  • Use blogging, podcasts, video, social media and other engaging content to show off your knowledge. On these platforms, include places to sign up for your text message list so people can stay in the loop with your free resources.


Once you add these potential new clients to your list, all that’s left is to keep your new and existing subscribers interested in what you have to offer.

We’ll show you the three best ways to do that next.

Here’s How You Can Keep Your List Engaged

Regular communication via SMS can help grow your business and create lifelong customers who see results thanks to your proven methods.

Here’s how to make that happen:

#1: Send Out Specials & Program Schedules

For new clients and existing ones, it’s helpful to generate excitement and get people to try new things.

Offering discounts and sharing messages about your latest program launches are two great ways to do that.

So if you’re in the process of creating your next challenge, send a message letting everyone know what you’re up to and what they can expect (including both content and target launch date).


Then, as your launch date approaches, you can use pre-registration lists and weekly text blasts to keep everyone excited.

After people sign up, you can then help drive results with this next benefit of mass texts for personal trainers.

#2: Use Accountability Texts

Despite the time you spend working out with your clients, you can’t know what they’re up to when it comes to their fitness and healthy eating goals.

Since most clients can’t afford a 24/7 trainer, you can use mass text alerts to offer that on a larger scale remotely.

You can send post-workout kuddos or reminders to nudge clients to get their steps in or choose dinner (and dessert) options wisely.

With group texts, you can send one message to a wide audience yet it comes across as a personal, one-on-one message to your individual clients.

This helps you hold multiple clients accountable at once without having to send each message individually.

This same route also works well for shrinking your no-show rate.

#3: Send Class Reminders

Having no-shows and low class sizes are two issues that frustrate every personal trainer.

But the good news is neither one is completely out of your control.

While you may not be able to eliminate them altogether, you can ensure they don’t turn into a spiraling problem affecting your bottom line by using text message reminders.

Send out friendly reminders the day before your class and at least one hour before start time so you and your clients aren’t caught off-guard.

This is especially important for trainers holding outdoor bootcamps where weather can quickly become a variable.

Texts, unlike emails, are a much faster way to get the word out so there are fewer miscommunications leading to no-shows.

Now that you have a better idea of how SMS marketing can help you grow your personal training business, your next step is to find a reliable provider.

Find a Business SMS Service Today

To avoid annoying clients, it’s best to ditch your personal text messaging plan that uses group chats and upgrade to one offering group texts.

With group texts, your recipients won’t see who else you sent your message to. And when someone replies, only you will receive it — not everyone else in the group.

While the difference between group chats and group texts may seem small, it’s a big one in terms of providing personalized and professional customer service for your clients.

So if you’re ready to take your personal training business to the next level, sign up for a free 14-day trial with a reliable SMS service today!

Do this and follow the tips in this guide and you’ll be well on your way to growing your business and succeeding as a personal trainer.


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